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With 20 active deals—up from 8 in 2023—MLB veteran Justin Turner has solidified his status as the league’s most endorsed player in 2024. His brand appeal is driven by a strong social media presence, where he leads the league in total posts and ranks among the top 10 most engaging MLB players. 📱 ⚾ Discover more insights on the most endorsed Major League Baseball (MLB) athletes in our report → https://lnkd.in/etqzmP5V #sponsorships #endorsements #brandmarketing

Budweiser remains MLB's most active brand with 60+ unique assets. However, SeatGeek —MLB’s Official Ticket Marketplace—has nearly doubled its assets and secured premium placements.⚾️📊 Discover the most active brands, including Toyota Motor Corporation, T-Mobile, PNC, The Coca-Cola Company and Mastercard that are making strides in our MLB Marketing Partnerships report → https://lnkd.in/etqzmP5V #sponsorships #brandmarketing #MLB

Just released: Sponsorship revenue for Major League Baseball (MLB) teams grew by 20%, reaching nearly $1.9B since last season.  ️ The increase was driven by over 325 new sponsorship deals across 30 categories, with finance, insurance, and auto brands leading the way. Unlock exclusive insights in our MLB Marketing Partnerships report → https://lnkd.in/etqzmP5V #sponsorships #partnerships #MLB #brandmarketing

Measuring ROI for sponsorship deals can be challenging—whether it's quantifying intangible benefits, choosing the right metrics, or attributing results directly to your efforts. Being aware of these pitfalls and adopting a data-driven approach is key to overcoming them and making informed decisions. 👀 📊 Learn how to navigate these challenges in part 4 of this ROI series ➡️ https://lnkd.in/ebfKKRD6 #sponsorships #partnerships #marketing

New jersey patch deals debut for the 2024 National Basketball Association (NBA) season 🏀 As the Boston Celtics, New York Knicks, and Minnesota Timberwolves hit the court tonight, eyes are on these new partnerships. Bringing fresh energy to the season, these deals highlight the growing synergy between sports and brands.   💥 Amica Insurance x Boston Celtics 💥 Experience Abu Dhabi x New York Knicks 💥 Sezzle x Minnesota Timberwolves Sign up for our newsletter to receive the full list of new NBA jersey patch deals in your email next week —> https://lnkd.in/eK5kz6-p #NBA #sponsorships #partnerships Madison Square Garden Entertainment Corp. New York Knicks Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)

The Formula 1 US Grand Prix took place this weekend with title sponsor Pirelli in the spotlight. 🏎️ 🏁 Check out some of the brands that activated throughout the high-speed action in Austin, including American Express, aramco, and Qatar Airways. #f1 #usgrandprix #sponsorships

Congratulations to the New York Liberty and our partners in the front office on their WNBA (Women's National Basketball Association) Championship victory! 🏀 👏 This title caps off an incredible year of growth for the team, both on and off the court. The Liberty has seen an 8% increase in sponsorships from last year, with 35% of their sponsors being new and 36% retained. They also saw a 46% YoY follower growth. 🔥 #WNBA #sponsorships #partnerships #womenssports Adnan Gumel

Revving up for the Formula 1 United States Grand Prix 2024 in Austin 🏎️ 🏁 As the fastest-growing metro in the US over the last 12 years, Austin is not just speeding ahead in population growth—it's also a hotbed for sponsorship opportunities across sports and entertainment. Get insights on Austin's emerging market in our State of the Market report —> https://lnkd.in/ebbTcM5E #grandprix #sponsorships #partnerships #brandmarketing

In the past 72 hours, 3 deals featuring National Basketball Association (NBA) Hall of Famer Shaquille O'Neal have been announced, continuing to highlight his impact across multiple industries. 🍕 Papa Johns announced the return of its popular Shaq-a-Roni Pizza in the US for a limited time, celebrating its 5th year on the menu this fall. 🏈 JCPenney's "Really Big Deal Reveals" will feature him in a holiday campaign during Prime Video & Amazon MGM Studios Thursday Night Football, highlighting exclusive deals. 🎲 DraftKings Inc. announced Shaq as a brand ambassador in a multiyear deal, strengthening his presence in the sports betting industry. As Shaq continues to secure partnerships across various sectors, in which other categories do you see him expanding his influence? #sponsorships #endorsements #partnerships

Over 750 healthcare brands are leveraging sponsorships or media across the 5 major pro sports leagues. Invisalign leads the way with 13 deals, followed by Moderna and American Medical Response with 11 and 10 sponsorships, respectively. Curious which league leads in healthcare deals or the top emerging assets in this space? Explore our insights and discover how healthcare brands are strategically aligning with major pro sports to boost visibility and engagement —> https://lnkd.in/eXEakyAk #healthcare #brandmarketing #sponsorships Align Technology