SponsorUnited

Achieving strong sponsorship ROI demands a strategic approach, careful planning, and continuous evaluation. In a competitive landscape, where brands strive to enhance visibility and engagement, following best practices can make all the difference. Learn how to stand out and make the most of your partnerships in part 5 of our ROI series → https://lnkd.in/eF_N8awc #sponsorships #partnerships #brandmarketing

Jersey patch sponsorships are hitting the court this NBA season, as new brands join the mix and established partners expand their reach. 🏀 👀 Dive into the insights on how these brands are making their mark with National Basketball Association (NBA) jersey patches →  https://lnkd.in/ehFBC4Q3 #NBA #sponsorships #partnerships

Congratulations to the Los Angeles Dodgers and our partners in the front office on taking home the World Series title! ⚾ 🎉 Discover insights from this past season and more in our 2024 Major League Baseball (MLB) report —> https://lnkd.in/etqzmP5V #MLB #worldseries #worldseries2024 Greg Morrison, Nala Osorio, Lorenzo Sciarrino, Kristen Hartwell, Matthew Diaz, RJ Mata, B. Sander Rodman

With Halloween approaching, the spotlight is on the candy category. 🎃 🍬 👻 More than 85 brands are tapping into major pro sports, with an average of 2 sponsorship deals per brand. Sign up for our newsletter to see how brands are leaving sweet impressions and engaging fans through creative partnerships. —>  https://lnkd.in/eK5kz6-p #halloween #sponsorships #partnerships

Arco, Bank of America, Daiso, Vantelin Kowa, and ANA Airlines Reservations gained significant exposure during Shohei Ohtani’s historic 2024 season—where his 54 home runs and 58 stolen bases captivated fans worldwide and turned each play into a viral moment. ⚾ 📈 ️Stadium signage, TV broadcasts, and social media highlights provided these brands with far-reaching engagement tied to unforgettable moments in baseball history. Uncover more on Ohtani’s impact in our report →  https://lnkd.in/etqzmP5V #sponsorships #partnerships #MLB ARCO International Oil and Gas Co. Kowa American Corporation Daiso USA

With 20 active deals—up from 8 in 2023—MLB veteran Justin Turner has solidified his status as the league’s most endorsed player in 2024. His brand appeal is driven by a strong social media presence, where he leads the league in total posts and ranks among the top 10 most engaging MLB players. 📱 ⚾ Discover more insights on the most endorsed Major League Baseball (MLB) athletes in our report → https://lnkd.in/etqzmP5V #sponsorships #endorsements #brandmarketing

Budweiser remains MLB's most active brand with 60+ unique assets. However, SeatGeek —MLB’s Official Ticket Marketplace—has nearly doubled its assets and secured premium placements.⚾️📊 Discover the most active brands, including Toyota Motor Corporation, T-Mobile, PNC, The Coca-Cola Company and Mastercard that are making strides in our MLB Marketing Partnerships report → https://lnkd.in/etqzmP5V #sponsorships #brandmarketing #MLB

Just released: Sponsorship revenue for Major League Baseball (MLB) teams grew by 20%, reaching nearly $1.9B since last season.  ️ The increase was driven by over 325 new sponsorship deals across 30 categories, with finance, insurance, and auto brands leading the way. Unlock exclusive insights in our MLB Marketing Partnerships report → https://lnkd.in/etqzmP5V #sponsorships #partnerships #MLB #brandmarketing

Measuring ROI for sponsorship deals can be challenging—whether it's quantifying intangible benefits, choosing the right metrics, or attributing results directly to your efforts. Being aware of these pitfalls and adopting a data-driven approach is key to overcoming them and making informed decisions. 👀 📊 Learn how to navigate these challenges in part 4 of this ROI series ➡️ https://lnkd.in/ebfKKRD6 #sponsorships #partnerships #marketing

New jersey patch deals debut for the 2024 National Basketball Association (NBA) season 🏀 As the Boston Celtics, New York Knicks, and Minnesota Timberwolves hit the court tonight, eyes are on these new partnerships. Bringing fresh energy to the season, these deals highlight the growing synergy between sports and brands.   💥 Amica Insurance x Boston Celtics 💥 Experience Abu Dhabi x New York Knicks 💥 Sezzle x Minnesota Timberwolves Sign up for our newsletter to receive the full list of new NBA jersey patch deals in your email next week —> https://lnkd.in/eK5kz6-p #NBA #sponsorships #partnerships Madison Square Garden Entertainment Corp. New York Knicks Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)