SpotMe

📣 BIG NEWS Critical industries need event solutions that match their scale and impact. We’re here to provide them. Life sciences, where precision, compliance, and trust are mission critical, is first on the list. Today, SpotMe Life Sciences becomes Onomi – the event-centric customer engagement solution for life sciences – offering: ✅ Software suites for specialized use cases – from congresses and omnichannel webinars to advisory boards, HCP/patient/investigator engagement platforms, and more ✅ CRM-first, HCP 360 – every interaction flows from your events to your CRM with native, deep connectors with systems such as Veeva and Salesforce that bring granular data to commercial, medical, and marketing ✅ Efficiency at every step – with optimized workflows for HCP outreach, registration, scheduling, validation, MLR review, and transparency & impact reporting ✅ Trusted, real-time human support in under 30 seconds 👉 Follow Onomi on LinkedIn to stay updated Curious about the name? To make our commitment 100% clear, we decided we needed a new name: Onomi. Onomi is a blend of ‘omni’, reflecting our comprehensive and omnichannel approach, and ‘-onomy’, from the Greek word for ‘science of’. #LifeSciences #Pharma #EventTech #Pharmaceuticals #Congress #Omnichannel

We took part in the largest show for the event industry and had the opportunity to speak with hundreds of event professionals, which gave us a pulse on the key trends in the industry. Here are the 3 most common things we heard: 👊 Reducing the number of technologies for events  👊 More importance is placed on CRM/MAP integration 👊 Growing demand for customized journeys with targeted content Do you agree? What else have you heard at IMEX? #IMEX24

See you in London! Meet Pierre Metrailler and Antoine d'Espine at 'Pharma Customer Engagement Europe' to discuss how Onomi helps life science companies generate more HCP engagement and integrate this data deeply into their CRM. Check the agenda and get your pass here: https://lnkd.in/ehEJUkXC #REcustomerEU24

AstraZeneca UK was facing a digital dilemma with webinars. 9 brands, each using different vendors & technologies, meant workflows that were: ❌ Disconnected ❌ Expensive ❌ Labor intensive andrew binns (AstraZeneca UK) and Nick Bartlett (Uniphar Group) took the matter into their own hands. They found a way to turn a chaotic webinar setup into a streamlined operation by consolidating everything under one platform. In just 6 weeks, they transitioned to a self-service mode with Onomi, delivering their first webinar effortlessly. Join them and Pierre Metrailler (Onomi by SpotMe) as they share about integrating CRM and marketing automation platforms into their webinar solution, bringing sales and marketing into the omnichannel mix. Register now: https://lnkd.in/eiyGB_3Z #Webinar #Pharma #LifeSciences #EventPros #EventManagement #EventTech #Pharmaceuticals

Are you at Pharma Customer Engagement USA this week? See how Onomi’s event-centric engagement solution for #lifesciences can improve your congress planning and impact. Meet Pierre Metrailler and Luke O'Neill at booth #5 to learn more (and snag some Swiss chocolate 🍫)

Make sure to follow Onomi, for all life sciences-related content 👇🏽

Great article by High 5 Events Ltd who used Onomi to centralize KOL meeting bookings, boost engagement, and share real-time updates at #ESMO24. "The standard on-site answer to almost any question became 'it’s on the App'." Key stats: 👉🏽 92% activation rate 👉🏽 170 meetings booked 👉🏽 77%+ daily activity rate Read more: https://lnkd.in/eYDx2RPk Sue Turner Antoine d'Espine

Heading to Pharma Customer Engagement next week? We'll be there! Meet Pierre Metrailler and Luke O'Neill at booth #5 to discuss how Onomi helps life science companies generate more HCP engagement and integrate this data deeply into their CRM. Check the agenda and get your pass here: https://lnkd.in/eMcPC2kJ Reuters Events Pharma #REcustomerUSA

Typical congress experience for 1 HCP: ~140 touchpoints Hotel breakfast Check daily schedule Transfer to venue (shuttle/taxi/walk) Security check at venue entrance Congress check-in / badge collection Receive congress materials (bag, program) Check coat/baggage Review physical program guide Use wayfinding signage Visit information desk Attend opening session Network during session break First scientific session attendance Q&A participation after session Visit restroom Coffee break at a pharma booth Collect promotional materials Engage with booth rep Second scientific session attendance Take notes on provided notepads Use congress Wi-Fi Charge devices at charging station Lunch at congress venue Browse poster area Interact with poster presenter Attend product demo theater Collect product samples Visit another poster session Use app to plan next activities Attend satellite symposium Participate in live polling during symposium 1-on-1 meeting with pharma rep/leadership Visit medical affairs booth Get scanned on booth Attend hands-on workshop Coffee break and networking Visit exhibition hall Interact with booth staff and answer to questions Attend panel discussion Ask question during Q&A session Visit speakers' corner Participate in meet-the-expert session Attend product launch presentation Network during evening reception Participate in conference game/challenge Visit conference bookstore Attend awards ceremony Participate in social media activity Visit wellness/relaxation area Attend closing remarks Complete conference survey Collect CME/CPD credits Exchange contact info with new connections Participate to country dinner Provide signature for dinner attendance Transfer back to hotel That's 56 for a single day - 2.5 days in average -> 140 touchpoints Pharma can claim 50+. It's hard, and most pharma don't do it. And claiming touchpoints is half the fun. Now you have to make sense of it and connect the dots. Join Lin Lei Graham Addison Andreas Gerloff and Paul Simms to hear stories from ESMO, ESC, ERS, EASD and ECTRIMS, learn how to best leverage digital breadcrumbs left by HCPs and transform them into a clear and actionable roadmap. October 15, 2024 3:00pm London / 4:00pm Paris / 10:00am New York https://lnkd.in/eAri6WwB

HCPs don’t know what they’re doing. Wait! Let us explain. We often think of HCP journeys as a series of linear, easy-as-ABC steps, when in truth they are a web of complex interactions that are subject to frequent flux—most of the time, not even the HCPs themselves know how they got to their decisions! But, by closely following HCPs and picking through the digital droppings they leave behind, we can build up a much better understanding of HCP motivations, which in turn allows us to build much better engagement strategies. Sounds hard, but this panel is doing it: Pierre Metrailler; Lin Lei; Graham Addison; Andreas Gerloff; Paul Simms Sign up to our upcoming webinar here: https://lnkd.in/eXqtiBwy