Spreetail

Amazon’s decision to scale back its 1P vendor program is in full effect. In the coming days, impacted brands will likely be approached by various 3P companies offering to fill the gap. Many will promise quick fixes, flashy tools, or cost savings—with the goal of earning your business. But before making any decisions, here’s a list of key factors to keep in mind:   🔍 What to Look Out For: 𝗣𝗿𝗶𝗺𝗲 𝗘𝗹𝗶𝗴𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Not everyone can get and maintain Prime. While FBA works well for smaller cubed products, many resellers promise the Prime badge for oversize products (20+ lbs and 18+ inches), and either can’t deliver or require more price concessions that lose you money.    𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 & 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗧𝗶𝗺𝗲𝘀: Many 3P partners may boast about their fulfillment capabilities but lack the infrastructure to deliver on those promises. Without multiple fulfillment centers across the US, slow lead times will impact your revenue, damage customer trust, and put your Prime status at risk.   𝗗𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: Now more than ever, your brand needs hands-on, personalized support. Your ideal partner should have the capacity to focus on you, ideally managing fewer than 10 accounts to give the attention you deserve. With the holiday season fast approaching, it’s crucial your partner is committed to launching your strategy quickly and efficiently.   𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Make sure your new partner has historical in-stock rates, excellent listing health, strong content fidelity, and listing liveliness. Listing your products on Amazon is one thing, driving sales is another.   𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗿𝗮𝗰𝗸-𝗥𝗲𝗰𝗼𝗿𝗱: Everyone has at least one great case study, but true success is demonstrated by a consistent track record of driving average brand growth across various market cycles and over many years. Look for a partner with a history of sustained performance and adaptability through different economic conditions and industry shifts.   𝗥𝗲𝗺𝗮𝗶𝗻𝗶𝗻𝗴 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆: Understand how your new partner plans to handle any remaining inventory still sitting with Amazon. Will they push for a return to vendor? Slash prices to move it quickly, risking retail erosion? The ideal partner will be proactive—creating new promotions, executing inventory swaps, or leveraging alternative marketplaces to strategically move inventory without sacrificing value.   𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Not all sellers are able to list your products; and if they do, they may be shut down if they don’t meet certain standards. You’ll need a partner who is battle-tested and trustworthy—someone who can protect your brand while ensuring uninterrupted marketplace access. Confirm that a listing or offer can be created before committing to a partner and inquire about their success rate in maintaining brand standards on Amazon.   𝗪𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

Join us LIVE this Friday at 11 AM ET for our weekly Ecommerce Checkout show!   Host Rachel Libby is back, and she's joined by new faces, including Business Development Manager Cade Mahan and our recently appointed Sr. VP of Technology, Josh Smith. Together they’ll dive into the week’s biggest ecommerce stories: - Game-changing tech innovations from Amazon and Sam’s Club that are reshaping the in-store shopping experience. - How industry giants like Amazon and Walmart are harnessing AI to enhance product research. - Highlights from Amazon’s largest October Prime event, including how it impacted Spreetail and our brand partners. Tune in right here on LinkedIn, and be sure to hop in the chat to ask questions, share your thoughts, or just say hello. See you Friday!

Let's have a pitch-off! Why should brands partner with Spreetail? Here's what we heard: - Increased market share - Strategic support - Unwavering commitment to brand-centric solutions Spreetail goes beyond logistics and wholesaling — we empower brands with end-to-end ecommerce solutions that fuel growth, expand reach, and deliver consistent results in a tricky-to-navigate environment. Which Spreetailer had the best elevator pitch? 👇

Amazon’s Prime Big Deal Days once again set the tone for holiday retail, influencing not only their own sales but creating ripples across other major retailers. Spreetail’s analysis reveals that both Walmart and Target benefited from this "halo effect," boosting both sales and traffic during corresponding promotions. Walmart’s early access strategy for Walmart+ members and Target’s exclusive deals for Target Circle members helped capture deal-driven shoppers during the Prime event. Here are some key findings: - Walmart saw a 22% rise in GMV, a 15% increase in inventory sold, and a 10% boost in traffic compared to the previous week. - Target achieved a 34% GMV increase, with 29% more products sold and 24% higher traffic during its promotional period. - Spreetail experienced a 2,768% sales spike on Amazon for its brand partners, resulting in a 91% YoY performance improvement. As we approach the peak of the holiday season, it’s clear that well-timed discounts and multi-channel promotions are the key for brands looking to capitalize on major shopping events - both during and after the fact. https://hubs.ly/Q02TRDH60

During the holiday selling season, the ability to adapt quickly to shifting consumer behavior and buying trends is essential for success. Our VP of Channels Management, Sam Wyrick, recently highlighted this in a conversation with Walmart Marketplace emphasizing that brands need to focus on two critical areas to stay flexible: inventory and deals.

At Spreetail, we believe in delivering on our promises. Recently, a brand came to us after facing a tough situation with another ecommerce provider who failed to maintain the brand's Prime status and, as a result, their revenue and traffic took a massive hit. They needed a partner they could trust to not only regain Prime eligibility but keep it consistently. We know that maintaining Prime status can be a game-changer, particularly for brands dealing with oversized products. That’s why our message to brands is clear: You deserve a partner who can secure and sustain your Prime badge year-round, across every zip code, regardless of your product's size or weight. Prime status should never be a temporary boost but a long-term advantage that fuels steady growth.

What’s the most overlooked opportunity in ecommerce marketplace expansion? According to Sr. Business Development Manager Melissa Yardley, it can be summed up in one word: diversify.

Another week and another Ecommerce Checkout—coming to you LIVE Friday at 11 AM ET.   Join us as host TJ Marchesani ⚡️ sits down with Sr. Business Development Manager, Melissa Yardley, and Sr. Business Development Director, Jeff Ross, to dive into this week’s top ecommerce headlines: - EcommerceDB just released its latest report on the top 10 online shopping sites in the U.S. ranked by net sales. - Sourcing Journal shared that global air cargo demand spiked by 11.4% in August. - Walmart has introduced AI-powered search on both its website and app for enhanced user experience. - Deal day events from Walmart, Target, Amazon, and Wayfair have taken center stage this week. All this and more, right here on LinkedIn! Got comments, questions, or just want to pop in to say hello? Join the conversation live and stay ahead of the latest industry news. See you there!

Rev-A-Shelf a leader in cabinet storage, faced challenges with its Amazon 1P partnership, including pricing control and bulky product limitations. Then, in 2019, they teamed up with Spreetail to gain more control, expand to seven new ecommerce channels, and achieve the extraordinary: - 95% fill rate - Diversified revenue streams by 25% - 15:1 ROAS - Reduced Ad Cost of Sales to 6.5% https://hubs.li/Q02T459Z0

Ever wondered what Spreetailers are up to during the workday? Let’s find out. At our recent All Hands event, we asked, “Whatcha’ workin’ on?” to get a sneak peek into the projects and initiatives our team members are driving forward. Here’s what they had to say.