Starfish Ad Age

Our October Employee Of The Month was Cole Brasil! A big shoutout to Cole for his dedication and hard work this month! He's been optimizing campaigns left and right for our amazing clients and our internal projects. Cole's contributions have been invaluable as a standout strategist and a strong leader. We’re lucky to have you on the team! #leadership #strategy #employeeofthemonth

We see this all the time with business owners... They either have no marketing strategy or a complicated one that’s hard to manage. But truly good marketing? It’s somewhere in between. And here’s a key point: marketing isn’t linear. 🔄 Your audience evolves. 🔄 Platforms shift. 🔄 What worked last year might fall flat tomorrow. The best marketing strategies balance simplicity with strategy. They leave room for creativity, agility, and constant tweaking as things change. 🚫 Don’t overcomplicate it. 🚫 Don’t settle for no marketing at all. ✅ Find that middle ground where clarity meets creativity. Good marketing adapts with your business, audience, and the market. Need help getting there? Let’s chat. #MarketingStrategy #BusinessGrowth #SmallBusinessTips #smallbusiness

Small business owners: AI isn’t here to replace you; it’s here to make your life easier. → Use AI for customer service to handle FAQs without breaking a sweat. → Automate email follow-ups to keep your leads warm, 24/7. → Let AI sort through data to give you actionable insights faster. Let the machines handle the repetitive stuff so you can focus on growing your business. Use AI to enhance and simplify your business operations. #ai #automation #emailmarketing

Stop drowning your customers in features. There are a million products out there, and listing every little detail won't set you apart. What will? → Solve their problem → Meet their needs → Make it personal Customers want solutions tailored to them. Make them feel seen and understood. Features are fine. But connection is what closes the deal. Meet their needs; the features will sell themselves. #MarketingStrategy #CustomerFirst #BusinessGrowth #SalesTips #productmarketing

Customers don’t care about specs or details—they care about outcomes. Here’s how to shift your copy for better conversions: ❌ Old: "Our product has 5 new features!" ✅ New: "Get faster results with zero extra effort." It’s about what your audience gains. The features? Secondary. Lead with the benefits they can’t ignore. #marketing #copywriting #businessowners

Your marketing doesn’t need more tools—it needs focus. Stop chasing every new shiny app and platform. The secret to scaling? Simplicity + Strategy. Automation works best when solving real problems—not just saving time. Automate the right tasks, not all tasks. → Emails that follow up without you lifting a finger → Social posts that hit when your audience is most active → Customer data organized for insight, not just storage Let the tools work for you, not the other way around. Let us refocus your marketing strategy with the right tools so you can get back to running your business. #marketing #automation #smallbusinessowners

AI is changing the game in digital marketing. It automates routine tasks, analyzes customer data, and provides predictive insights. Tools like chatbots, AI-powered analytics, and personalized content creation give businesses a competitive edge by improving efficiency and enhancing the customer experience. As AI continues to evolve, integrating it into your strategy is no longer optional; staying competitive is necessary. #AIMarketing #MarketingAutomation #DigitalInnovation #CustomerExperience

Why SEO Still Matters in 2024 Search engine optimization (SEO) remains one of the most important pillars of a successful digital marketing strategy. A well-optimized website can drive organic traffic, increase visibility, and improve brand credibility. While trends and algorithms may change, the goal remains the same: rank higher on search engines and be easily discoverable by potential customers. #SEO #SearchEngineOptimization #OrganicTraffic #DigitalMarketing

Email marketing is far from dead. In fact, it continues to be one of the most effective channels for engaging with your audience, nurturing leads, and driving conversions. With automation, you can segment your audience, send personalized messages, and schedule campaigns for maximum impact. If your business isn’t taking full advantage of email marketing email marketing, you’re leaving money on the table. Let’s make sure your strategy is as effective as possible. #EmailMarketing #CustomerEngagement #MarketingROI #DigitalStrategy

Content marketing is more than just creating blog posts or social media updates. It's about offering valuable, relevant content that resonates with your audience and builds trust over time. When done right, it drives traffic, generates leads, and positions your brand as a thought leader. Are you consistently offering content that your audience cares about? If not, it’s time to rethink your strategy and start making meaningful connections. #ContentMarketing #DigitalStrategy #LeadGeneration #MarketingTips