Starfish Ad Age

The Future of PPC: Paid Search and Display Ads Pay-per-click (PPC) advertising is evolving, with advancements in machine learning and AI improving targeting, bidding strategies, and ad placements. Whether it’s Google Ads or social media platforms like Facebook, paid search and display ads remain essential for driving traffic and conversions. According to WebFx, businesses make an average of $2 for every $1 spent on Google Ads, proving that PPC continues to be a worthwhile investment. If you’re not already incorporating paid ads into your digital marketing mix, now’s the time to start. #PPCAdvertising #PaidSearch #GoogleAds #DigitalAdvertising

🚨 Social media regulations are changing fast in 2024, and businesses need to stay informed to stay compliant. Learn how these legal battles reshape social media and what it means for your strategies. Don’t miss out on the latest insights to keep your brand compliant and ahead of the curve. 👉 Read more here: https://bit.ly/3zUyDm1 #socialmedia #supremecourt #digitaladvertising #marketing #tiktok

There are many conversations surrounding social media privacy and its impact on children. Instagram is trying to get ahead by adding these safety features. What do you think about these changes? #privacy #internetsafety #socialmedia #instagram

We honestly miss some of these brands' nostalgia, but they remind us that you need to innovate to stay relevant. #innovation #adapt #marketing #technology

Gen Z is expected to make up 27% of the workforce by 2025, and they are already impacting marketing. How? Just head on over to Nutter Butter's #TikTok and see. But there's thought behind this strategy. Let's discuss. #genz #marketing #nutterbutter #wendys

Your marketing needs to be centered on your audience's needs, desires, and challenges to truly resonate with them. It’s not enough to tell them what you offer; you have to show them how it solves their problems or enhances their lives. When you focus on your audience, you create content and campaigns that speak directly to their experiences, making them feel seen and understood. Start by getting to know your audience—really know them. Dive into their demographics, behaviors, pain points, and aspirations. Use this insight to craft personalized messages that address their specific needs. Whether through storytelling, targeted advertising, or tailored content, the more relevant your marketing is, the more likely it is to engage and convert. Remember, audience-centered marketing isn’t just a strategy; it’s a mindset. It’s about shifting the focus from what you want to say to what your audience wants to hear. When your marketing revolves around your audience, you build stronger connections, create trust, and ultimately drive better results. Is your marketing truly audience-centered? What steps are you taking to ensure it is? #advertising #marketing #audience #smallbusiness

Exciting news! Tomorrow, our CEO, Mindy Lewellen, will speak at the Women Already Connected networking happy hour at The Bourbon Alley. It’s a fantastic opportunity to connect, learn, and grow with inspiring women in leadership. There's still time to grab your tickets if you want to join us: https://loom.ly/C8WsRuM. #womeninleadership #CEO #networking #EastTexas

Brand culture is the heartbeat of your business—it’s what sets you apart and creates a lasting connection with your audience. 🌟 Brand culture is the collective values, beliefs, and behaviors that define how your brand interacts with the world. It’s not just about what you say; it’s about what you do and how you make people feel. A strong brand culture resonates internally with your team and externally with your customers, creating a unified and authentic experience. When your brand culture is clear and consistent, it influences everything from your messaging and customer service to your product's development. It’s the foundation that guides decision-making and fosters loyalty among employees and customers. But building a solid brand culture doesn’t happen overnight. It requires intentional effort, starting with clearly defining your brand’s mission, vision, and values. Then, it’s about living those values daily, ensuring they’re reflected in every aspect of your business. A vibrant brand culture attracts customers who align with your values and empowers your team to be ambassadors of your brand. How does your brand culture shape your business?

This is what we mean when we say tell a story. Fantastic advice. Writing doesn’t have to be complicated, but learning how to develop a rhythm and flow like this will keep your readers captivated and they will want to engage. #copywriting #contentcreation

A good lead funnel is the backbone of effective marketing—it’s how you turn interest into action and prospects into loyal customers. 🎯 At its core, a well-designed lead funnel guides potential clients through a journey, from awareness to decision-making, with each step carefully crafted to meet their needs. It’s not just about capturing leads; it’s about nurturing them with valuable content, personalized interactions, and timely follow-ups. The key to a successful funnel is understanding your audience. Every touchpoint should be designed with their pain points and motivations in mind, offering solutions that build trust and drive engagement. Whether through informative blog posts, targeted email campaigns, or tailored offers, each stage of the funnel should move the prospect closer to conversion. But don’t stop there—continuous optimization is crucial. Regularly analyze your funnel’s performance, refine your approach, and adapt to changing customer behaviors. A great lead funnel isn’t static; it evolves with your business and your audience. Invest time in building and refining your lead funnel, and you’ll see the rewards in increased conversions and long-term customer relationships. 📈 What’s one strategy you’ve found effective in optimizing your lead funnel? #leads #funnelmarketing #advertising