Holiday returns are a massive challenge, with $158 billion lost this year alone! 😲 Thankfully, our COO, Lauralynn Drury, is sharing invaluable insights on how to tackle this head-on. From enhancing sizing accuracy with Kiwi Sizing to leveraging AI for personalized support, this checklist is your go-to guide for reducing returns and maximizing profits this holiday season. #EcommerceTips #Shopify #ReduceReturns #HolidaySeason #StayTuned
$158 billion will be lost this year due to returns during the holidays. Here is your perfect PDP checklist, best tools & strategies… (Part 2) Returns Convo with Lauralynn Drury from Staytuned: Implement Customizable Return Management: - Tools: Loop, Happy Returns, a UPS Company - Use return management apps to capture detailed data on return reasons, helping to identify common issues and improve future product listings. Enhance Sizing Accuracy: - Tool: Kiwi Size Chart & Recommender - Offer precise, easy-to-read sizing charts with automatic measurement conversions and visuals. For apparel, use dynamic recommendations to help customers select the right fit. Utilize AI for Personalized Customer Support: - Tools: Klaviyo, Gorgias - Personalize pop-ups or assistance based on user behavior, like offering size guidance when customers linger on sizing sections. Incorporate Virtual Try-On and Augmented Reality (AR): -Application: Allow customers to visualize items, such as furniture or home decor, in their space to ensure suitability and reduce returns due to sizing or aesthetic mismatches. Offer Buy Now, Pay Later (BNPL) Options: - Purpose: Reduces perceived purchase risk - BNPL can make customers feel more confident about their purchase, potentially lowering return rates by enabling “test buys.” Use Video Content for Better Product Understanding: - Application: Embed detailed videos on product pages with Novel - Videos demonstrating product use or showcasing it from multiple angles can set realistic expectations and help answer customer questions, reducing the likelihood of returns. Encourage Customer Feedback and Adjust in Real Time: - Example: Manually reach out to customers or adjust PDPs based on feedback, especially if new issues arise during peak season. - Use insights from direct customer interactions or survey responses to make real-time PDP updates and prevent further returns.