Stealth Venture Labs

Check out the latest article in CEO Weekly featuring our very own, Jackie Edmundson, M.S.! She shares how her diverse career experiences taught her that your “work self” doesn’t have to differ from your “real self.” By encouraging leaders to understand the why behind their team’s actions and inspiring employees to question decisions, Jackie promotes a culture of empowerment where people feel confident in both their roles and lives.💡 At Stealth, we embody this in every interaction, every partnership. We bring not just expertise, but authenticity - creating an environment that encourages open communication. This transparency allows for honest, unfiltered conversations—embracing both successes and challenges. By understanding our partners’ needs and goals, we leverage our skills to drive success and deliver results. Read the full story here: https://lnkd.in/eEfXutrR #Stealth #DigitalMarketing #CEOWeekly #Empowering

Today, we're thrilled to shine a spotlight on Josh Medina, our exceptional Creative Director who has been an invaluable part of the Stealth family for over 4 years now! 🙌 Leading a small but mighty team, Josh consistently outperforms expectations, going above and beyond to provide our clients with top-notch creative strategies and ideas. His creativity, dedication, and strategic vision have not only elevated our brand but also inspired those around him. From our Client Project Manager, Jess Gravelle: "Josh Medina is the creative force behind our work at Stealth. As our Creative Director, he not only leads the team with incredible vision, but also consistently delivers impactful results for our clients. His ability to blend creativity with strategy makes him an essential part of what we do." Through all, our team at Stealth is committed to supporting one another, building long-standing client relationships that last and have true meaning, and staying solid as a team. Thank you, Josh, for your commitment to Stealth and sharing your talents with our team. Here’s to many more years of success and creativity together! #Stealth #TeamSpotlight #CreativeTeam #DigitalMarketing

We know that staying ahead of Meta’s ever-evolving ad platform can be a tough challenge. With frequent updates and new features, it’s important to adapt swiftly to maintain campaign effectiveness. Here are some tips from our very own, Jess Gravelle, to help you stay on top of the game: 🚀 Diversify Ad Platforms: With political ads crowding Meta, consider shifting some of your budget to other platforms like TikTok, YouTube, or Pinterest. Expanding your presence on different channels can help maintain visibility and mitigate the impact of increased competition. 🚀 Focus on First-Party Data: As Meta’s AI systems face more challenges and glitches, it's important to leverage first-party data for better audience targeting. Create custom audiences from your CRM or website visitors and use lookalike audiences for more precise targeting. 🚀 Experiment with Creative Formats: With increased ad competition, standing out is key. Test new creative formats, like Stories, Reels, or Carousels, to keep engagement high. Short-form video content, which captures attention quickly, can also help cut through the political noise. 🚀 Monitor and Adapt in Real-Time: Be ready to closely monitor performance as Meta's AI bugs continue to affect results. Use manual adjustments to campaigns, and be agile enough to shift budgets and strategies when issues arise, especially if performance drops unexpectedly due to platform inconsistencies. With the right digital ad strategies, challenges can be turned into opportunities for your clients. Let's continue to adapt and innovate in these changing times! #StealthTeam #MetaAds #MarketingEffectiveness #DigitalMarketing

Ever wondered how you could up the dynamics of your business? In the latest article from Women in Business Mag, our CEO, Jackie Edmundson, M.S., shares powerful insights on how to challenge tradition and lead with purpose. When it comes to how to operate and approach issues, businesses tend to stick to tried-and-true methods, relying on how it’s always been done. Jackie explores the idea of challenging tradition, diving into how being a leader who doesn’t diminish but rather encourages and welcomes change can lead to huge returns as well as a better workplace mentality for your people. Don’t miss this deep dive into the mindset of a change-making CEO who's redefining leadership – read the latest article here: https://lnkd.in/dGNqP35X #StealthTeam #ChallengeTradition #WomenInBusinessMag #DigitalMarketing

We are thrilled that we have not one, but TWO The Stevie® Awards Finalists to announce today! The Stevie Award is one of the most prestigious awards given to women in business across the world, recognizing individuals and organizations from over 60 nations on their achievements in business. 🎉 Our very own Jen Davis has been named a finalist for Female Employee of the Year. Jen is a true powerhouse in our industry, combining her marketing expertise with strong leadership to deliver exceptional outcomes for our clients across various sectors and stages. Her dedication and contributions have not gone unnoticed, and this recognition is beyond well-deserved. Our outstanding CEO, Jackie Edmundson, M.S. has been named a finalist for Female Executive of the Year. Jackie is an activator, challenges the status quo within our industry, and constantly builds her people up, using values-based leadership and her strategic vision to guide us to success. She is an outstanding role model to all, and we are lucky to have her lead us. Congratulations, Jen and Jackie! You both inspire us all everyday, and we are so proud of you! #TheStevieAwards #FemaleEmployeeOfTheYear #FemaleExecutiveOfTheYear #Leadership #BusinessExcellence

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🚀 Exciting times ahead in the world of AI! Our very own Kristin Wanek, VP of Operations and Client Strategy, was recently chatted with Kimeko McCoy at Digiday around the evolving role of generative AI in marketing. Kristin highlighted the balance between the power of AI and the importance of human oversight, emphasizing how these tools can be leveraged to elevate creativity and efficiency while still keeping campaigns on-brand. AI is a game-changer, but it’s the people behind the strategy that truly make it impactful. Dive into the full article to explore how AI is reshaping ad strategies for small businesses and beyond! #AI #MarketingInnovation #StealthTeam #DigitalMarketing https://lnkd.in/eWznyWTU

Ever wonder what fuels the positivity and creativity at Stealth? Our CEO, Jackie Edmundson, M.S. breaks it down in this inspiring post about intentional leadership! At Stealth, we believe in more than just success—we believe in joy, connection, and being the best partners (and humans) we can be. By aligning our strengths with our values, we create a culture that not only drives our team to do amazing work but also brings out the best in our clients. Check it out and see why joy is at the heart of everything we do! 💓 Does this resonate with you? Reach out to learn more! #digitalmarketing #peoplefirst #valuesbased #stealthteam

📈 CPMs, AI, Ad Spikes, Oh My! Navigating 2024 Election Marketing Digital marketing shifts significantly during election years, bringing challenges and opportunities as brands strive to maintain visibility amidst heightened competition and costs. With the 2024 presidential campaign heating up and early voting starting next month, digital marketers need to navigate these dynamics carefully. In a recent discussion with our Strategist, Kevin Pierce, and Media Buyer, Alex Sandoval, we observed that 2024 will see unprecedented digital ad spending. Early 2024 has already seen substantial CPM increases in Q1 alone: 💠 January: +15.81% 💠 February: +16.73% 💠 March: +21.84% Kevin noted, “April and May saw a market cool-down, but we have seen an opportunity in Q3 even with some signs of increasing instability. Q4 will likely see intensified competition and CPM spikes. Capitalize on current lower CPMs to prepare for the competitive landscape ahead as we drive towards early voting.” Projections suggest political ad spending could reach $10.2B-$12B in 2024, a 13%-30% increase from 2019-2020. This surge, coupled with early voting in key states, means digital ad pressures will start earlier and last longer, especially in battleground regions. Also in play is Generative AI, which is expected to increase misinformation on social media. Alex Sandoval stressed, “With more misinformation, brands must be cautious about ad placements. Strategic control and vigilance are key to protecting your brand’s reputation.” 💡 Stealth's Top 5 Strategies to Thrive During Election Season: ✔ Optimize Budget Allocation: Identify low-competition periods and adjust spend to maximize ROI. ✔Invest in Creative Differentiation: Focus on high-impact, video content that is known to yield a 20% higher CTR than static. Run A/B tests and iterate quickly. ✔Leverage Targeting and Placement Controls: Refine audience segments, exclude risky placements, and use site blocklists. ✔Monitor Regional Trends: Adjust placements and budgets based on regional competition and CPM trends. ✔Stay Informed and Agile: Regularly review data and be ready to pivot strategy as needed. Navigating digital marketing during an election year can feel overwhelming with rising costs and new challenges. But don’t worry—you’ve got this! With smart strategies and a bit of creativity, you can navigate the competition and stand out. And remember, we’re here to help you every step of the way. Let’s turn this into opportunities for your brand. #digitalmarketing #election2024 #marketingstrategy #stealthteam

We are celebrating this Friday as our exceptional colleague, Jen Davis, has been nominated for The Stevie® Awards Female Employee of the Year! 🎉 Jen is truly a "Swiss Army knife" in our industry, seamlessly blending her marketing expertise and leadership skills to drive outstanding results for businesses of all sizes, stages, and verticals. Her dedication, creativity, and strategic acumen make her an invaluable asset to the SVL family. If you’ve had the privilege of working with Jen, you know just how deserving she is of this recognition. Let's go Jen! 🚀 #ProudMoment #FemaleEmployeeOfTheYear #TeamSVL #MarketingExcellence #Womeninleadership