The Stella Collective

Normally, I do a Feelgood Friday - but let's start with a Magic Monday! In a world where bricks and mortar are struggling, retailer johnlewis in the UK has experienced quite the coup in their woman's fashion department. Personal stylist appointments are up 26% - no doubt the bottom line reflects it too. Their secret weapon is QUERALT FERRER JOSA and @Rachelmorgans - two women, forces to be reckoned with, with oodles of experience, who know the power of the 45+ woman. They are recognising her needs, designing for her and celebrating her - right there, on the landing page of women's fashion! Smith & Caughey's - get in touch with us The Stella Collective so we can do this even better - Kiwi style. Women here are screaming out for it - we've done the research, listened and have a community who are ready for a shake-up and willing to spend! Juanita Neville-Te Rito, Pippa Saxon, Keri Little, Lot Hawkins, Janet Parker, Kathryn Sandford #TheStellaCollective #womenover45 #blindspotnomore #superconsumers #movingmarkets #livingstartsafter45 #spendingstartsafter45

The day after… Two tired but happy founders Sasha Radford and Lot Hawkins … The #thestellacollective launch in the Waikato was a great success. Thank you Helen Paul-Smith for your inspiring talk! We loved your lessons learned! Thank you Kristyn Thomas for allowing us to use the beauty that you have created at The Sunday Society. And most of all Thank you to everyone who came and was an integral part of our launch! We could not have done it without you!

Did you know that women aged 45 and older hold $30 trillion in spending power? 💰 We spoke to Sasha Radford from The Stella Collective about how to address clients who might be skeptical about tapping into the 'older' market. Her take was simple! As the largest generation alive, it would simply be unwise to not target them. So how are you targeting this section of the market? 🤔

How can brands connect with the 45+ demographic? 🤔 Lot Hawkins from The Stella Collective gave us the scoop. Her important advice? Go beyond the stereotypes. Marketing is usually focused on groups within the 20-50 year old age range, but there's so much to uncover beyond this. So dig into the needs of that 45-85-year-old market and understand them. Because everyone in this group has their own unique passions and interests—just like any other age group. What tools do you use to dig deep into the needs of your consumers? Let us know below! 💜✨

T - 8 days till our next event! We (Sasha Radford and I) are so proud to be bringing #thestellacollective's next event to the Waikato. The Sunday Society has created the most amazing place at the Matangi Dairy Factory and we feel honoured to be there. Some feedback from our launch event - "Such an lovely morning to connect with other women like me. No power shuffles or anything. I left feeling inspired and liked I belong." The theme of the afternoon is 'from being someone else's hero to being your own.' We will talk about our journey that all started with the above insight, the research we have done and how this led us to founding #thestellacollective. We believe that collectively there is a better way to make our voices heard. We are looking forward to sharing with you how you can be a part of this. If you are a business in the Waikato and interested in learning more about how you could harness the power of the generations over 45 to help grow your brand, do come along! We hope to see you there and can't wait to connect with you. The link to the tickets is in the comments.

Having lived in NZ for nearly 10 years I continue to be wowed with the Māori culture and how we can learn from each other. One of the most famous Māori proverbs deeply resonates: He aha te mea nui o te ao? He tangata he tangata he tangata! What is the most important thing? It is people, it is people it is people. AI is starting to rule, tech companies are trying to become even bigger, and we are becoming more removed from each other, it is people that is most important. Just looking at research, there is an influx of 'bad' respondents, synthetic data and generally an issue with quality of respondents. But we know; It is people that will make of break your innovation. It is people that will give you the insights that you need. It is people that can elevate your innovation experience, product and service development. We, Sasha Radford and I, aka #thestellacollective invest personally in getting to know each and every single person one on our database, we invest in training up our people so they can help you. We might not do big numbers but we do invest in quality, we invest in people. He aha te mea nui o te ao? He tangata he tangata he tangata!

One of the best things about working as an independent for the better part of a decade is the exposure to different ways of working, thinking, and collaborating. You also need to be agile, flexible and humble - because let's face it, when you're starting with a new client, you're always going to get a few things not quite right first go! But the best thing you bring to the table is fresh thinking, perspective, and new ways of seeing and approaching a problem the client has often been mulling over for a long time. This is what collaborating with #TheStellaCollective brings to brands focused on connecting with the valuable 45+ cohort. It is a go-to resource of diverse, fiercely bright, engaged, and creative 45+ consumers you can bring in ad hoc or long-term to stimulate innovation or comms development because they know what they want and like—and they just don't see it out there! With marketing departments being increasingly younger - think of this as the perfect opportunity for cross-generational creativity! Akin to the Intern (great film) - but far better! #TheStellaCollective #blindspotnomore #superconsumers #movingmarkets #livingstartsafter45 #spendingstartsafter45

Waikato peeps, get ready for a fantastic event! The Stella Collective is hosting a special afternoon of inspiration and connection on October 15th from 4pm -5.30pm Join us at The Sunday Society at the Matangi Dairy Factory for a talk by Helen Paul-Smith, founder of Ōku tea and skin care. Helen will share her inspiring journey on 'from being someone else's hero to being your own'. If you are over 45 or are interested in the over 45's as a target group, or want to more about how #thestellacollective can help, come and join us for an afternoon of inspiration and connection. We can't wait to meet you ☀ Don't miss out - link to tickets in the comments.