Step Change Innovations

At SupplySide West 2024, I had the chance to talk with Todd Runestad from SupplySide Supplement Journal about my favorite science-backed ingredient. While I mentioned only one ingredient I actually have several favorites. One that is changing the game right now:   PeptiStrong® by Nuritas – PeptiStrong® is a next-gen muscle support peptide derived from plant sources, designed to help with muscle maintenance and recovery. With the growing emphasis on plant-based and sustainable ingredients, PeptiStrong® is perfectly positioned for active consumers.   PeptiStrong® has been part of our Step Change Innovations Fast Track program, designed to “fast track” science-backed ingredients through strategic CPG brand partnerships, getting them to market faster.    Pep Bars and are now sold nationally in three amazing flavors and by retailer demand we are launching Pep RTD shots in Q1 2025 all powered by PeptiStrong®!   More announcements to come featuring additional Step Change Innovations food and beverage launches featuring PeptiStrong® and our fast track ingredient partners…stay tuned!   We’re opening a few new slots for Fast Track projects starting Q1 2025. Interested in bringing your ingredient to market with a strong first-customer launch? Let’s connect! 👇 #SupplySideWest #CPGInnovation #PeptiStrong #FastTrack #IngredientInnovation #WomensHealth #MuscleSupport #Independentretail #longevity  

ICYMI: Our Ingredient Sales Industry Report launched last week at #SSW2024! This report is packed with insights from industry leaders, data-backed trends, and actionable strategies to help you navigate today’s challenging ingredient sales landscape. Here’s what you can expect: 🔍 Key challenges and opportunities in the ingredient sales market 💡 Expert perspectives on emerging trends 📈 Data-driven insights to optimize your sales approach Whether you’re an ingredient company, manufacturer, or a brand, this report offers valuable tools to stay ahead in a competitive market. 📥DOWNLOAD THE REPORT: https://lp.vbt.site/48375/

📣 It's here! The 2024 Ingredient Sales Industry Report has officially launched. Download it here ⬇️ DOWNLOAD YOUR COPY: https://lp.vbt.site/48375/ Our survey dives into the industry’s biggest challenges & how to overcome them. Learn the realities of science-backed ingredient sales, from lead generation hurdles to extended sales cycles and price resistance. Here’s a sneak peek at what’s inside: - Sales Cycle Lengths: 75% of companies report it takes 6-18 months to close a deal. - Lead Generation Trends: Only 7% rely on cold calling; most leads come from trade shows and marketing. - Top Challenges: Price objections, long timelines, and a need for proactive strategies. Curious to learn more? Download the full report and discover actionable insights for your science-backed ingredient company. #IngredientSales #SalesChallenges #B2BSales #IngredientIndustry #MarketInsights #SalesTrends2024 #LeadGeneration #ScienceBacked #SalesCycle #IndustrySurvey

SNEAK PEEK: Introducing ... a functional beverage that truly delivers! I’m excited to introduce AMABIE™ Sparkling Immunity Tonic, our latest product from the Step Change Innovations Fast Track Program. In partnership with Kyowa Hakko USA, we’ve created something truly special: a functional beverage powered by IMMUSE® postbiotics, blending traditional Japanese ingredients with modern science. We’re fast-tracking innovation, helping brands like AMABIE™ powered by leading-edge ingredient technologies launch quickly and deliver real benefits to consumers. If you’re ready to take your science-backed ingredients to market fast, let’s make it happen. 💪 #functionalbeverage #foodinnovation #cpginnovation #amabie #postbiotics #sciencebackedingredients #productlaunch 

We’re gearing up for a great SupplySide West 2024 next week, and our calendars are packed! 🎉 Members of the Step Change team will be meeting with companies across the industry to dive into conversations about the future of science-backed ingredients, product innovation, and retail strategy. Are you on our list? While you're there, don’t forget to mark your calendars for 3 panels featuring Step Change’s own Devon Gholam, Ph.D., and Chris Foltz: 🔬 Devon Gholam, Ph.D. - VP of Science & Innovation - Women’s Health Panel: Tuesday, Oct 29, 9:00 AM, South Pacific Ballroom F - FoodSide Chat - Nostalgic Flavors: Wednesday, Oct 30, 4:45 PM, Fi North America Theater - Booth #1250 🍫 Chris Foltz - Senior Retail Director - Supplement Consumer Insights: Tuesday, Oct 29, 1:00 PM, Islander Ballroom E If you'd like to get on our calendars, please leave us a message below. For everyone else, we'll see you in Vegas! ✈️💥 #SupplySideWest #IngredientInnovation #RetailStrategy #FoodAndSupplement #FoodTechnology #SSW2024 #WomensHealth

Headed to SupplySide West 2024? Don’t miss out on these must-see panels, featuring two of Step Change's top experts in food and retail! From breakthroughs in women's health to reimagining nostalgic flavors for a sustainable future, our team will be diving deep into the trends shaping the industry. Devon Gholam, Ph.D., and Chris Foltz are bringing insights that’ll change the way you think about science-backed ingredients and consumer trends. Here’s where you can find them: 🌟 Devon Gholam, Ph.D. SCI's VP of Science and Innovation - speaking on 2 panels: 1) Women's Health: Ladies Be (Getting Stronger, Talking About Menopause and Spending Money on Health), Tuesday, October 29, 2024, 9:00 AM - 11:00 AM, South Pacific Ballroom F 2) FoodSide Chat: Formulating Nostalgic Flavors for a Healthier, Sustainable Future, Wednesday, October 30, 2024, 4:45 PM - 5:30 PM, Fi North America Theater - Booth #1250 🌟 And Chris Foltz, SCI's Senior Retail Strategist: 1) Pulse Check: Uncovering Supplement Consumer Insights and Trends, Tuesday, October 29, 2024, 1:00 PM - 3:45 PM, Islander Ballroom E ---------------------------------------------------- At SCI, our vision is simple —we aim to make it easier to bring science-backed ingredients into TRULY innovative products. Our folks will be sharing some can't-miss insights on this topic! Will you be at the show? Want to meet up with Joe Bradley, Devon Gholam, Ph.D., Chris Foltz, David Keller, or Joe Muttillo? Comment below or shoot us a message so we can chat. #SupplySideWest #IngredientTechnology #RetailStrategy #WomensHealth #NostalgicFlavors #Innovation

Headed to SupplySide West 2024? Don’t miss out on these must-see panels, featuring two of Step Change's top experts in food and retail! From breakthroughs in women's health to reimagining nostalgic flavors for a sustainable future, our team will be diving deep into the trends shaping the industry. Devon Gholam, Ph.D., and Chris Foltz are bringing insights that’ll change the way you think about science-backed ingredients and consumer trends. Here’s where you can find them: 🌟 Devon Gholam, Ph.D. SCI's VP of Science and Innovation - speaking on 2 panels: 1) Women's Health: Ladies Be (Getting Stronger, Talking About Menopause and Spending Money on Health), Tuesday, October 29, 2024, 9:00 AM - 11:00 AM, South Pacific Ballroom F 2) FoodSide Chat: Formulating Nostalgic Flavors for a Healthier, Sustainable Future, Wednesday, October 30, 2024, 4:45 PM - 5:30 PM, Fi North America Theater - Booth #1250 🌟 And Chris Foltz, SCI's Senior Retail Strategist: 1) Pulse Check: Uncovering Supplement Consumer Insights and Trends, Tuesday, October 29, 2024, 1:00 PM - 3:45 PM, Islander Ballroom E ---------------------------------------------------- At SCI, our vision is simple —we aim to make it easier to bring science-backed ingredients into TRULY innovative products. Our folks will be sharing some can't-miss insights on this topic! Will you be at the show? Want to meet up with Joe Bradley, Devon Gholam, Ph.D., Chris Foltz, David Keller, or Joe Muttillo? Comment below or shoot us a message so we can chat. #SupplySideWest #IngredientTechnology #RetailStrategy #WomensHealth #NostalgicFlavors #Innovation

And that's a wrap on our first Ingredient Sales Industry Survey! 🎉 (Get a sneak peek at a couple of our findings here...) We've just closed the doors on the first-ever Ingredient Sales Industry Survey ... and WOW are we excited to package these industry insights together for our industry contacts! Here's an insider look at just a couple of our key findings: 📊 - 42% of respondents said it takes a new sales rep 6-12 months to close their first deal. 📊 - 42% reported that the typical sales cycle lasts 6-12 months, while 39% noted it extends to 12-18 months. These results certainly do not surprise us. They're consistent with what we hear from ingredient sales reps we work with. Which is that: - Selling science-backed ingredients is TOUGH. - It's a technical sale. - With long sales cycles. - That require a ton of persistent outreach. - And with limited opportunities that shake out over time. This is why, at Step Change Innovations, we've developed our Ingredient Magnify program. Magnify helps science-backed ingredient companies accelerate ingredient sales through proactive, outbound sales prospecting. Our US-based team works hard to FIND leads, so your sales reps can spend more time CLOSING leads. We like to say, we take care of the NOs, and hand over the MAYBEs and YESes that your team can more easily take across the finish line. If you're looking to accelerate your ingredient sales, please reach out! We'd love to talk with you about how our US-based program can bring your ingredient into focus. -------------------------- PS.... Stay tuned for the full industry report to be released soon! There's so many great nuggets like this inside. If you'd like to receive the report to your inbox, leave me a message below or shoot us a message and we'll make sure you're included on our list. #ingredientsales #foodingredients #functionalfood #surveyresults #foodtechnology #salescycle

Hey ingredient sales pros - this is your final call! 📣 We'll be closing our ingredient sales industry survey this Friday. If you haven't responded yet ... now's the time to get it done! ➡ Click here to respond: https://lnkd.in/e_dihpbV And don't forget - 1 lucky respondent will win an iPad. 📱 Thanks in advance for your participation! We can't wait to share the results with the industry. #survey #ingredientsales #ingredients #foodtechnology #nutraceuticals #cpg #supplements #dietarysupplements

Ingredient Sales Pros - you're running out of time to share your insights! We’re wrapping up our ingredient sales industry survey on 8/31, and we need YOUR expertise. 👉 Don’t miss out—click the link to participate today. https://lnkd.in/e_dihpbV AND, 1 lucky respondent has the chance to win an iPad! (More details inside.) Later this year, we'll share a summary of insights from ingredient sales people across the industry. If you participate, you'll receive the report directly to your inbox. Thanks in advance for your input! #industrysurvey #ingredientsales #foodtechnology #foodinnovation