Stoll Strategies

Jennifer Stoll, PhD, STS, the founder of Stoll Strategies and a longtime sports tourism researcher, has launched a new company, Cimarron Global Solutions Inc., which aims to offer a range of professional services to the industry. The firm is co-founded by Stoll and former Sports ETA President and Chief Executive Officer Alan Kidd who led the organization from 2017 to 2023.

We’ve traveled around with our ears to the ground. We've seen and heard a few things. Writing on the wall. Reading the tea leaves. Or just rolling up our sleeves and doing countless hours of studying the sport and tourism industry. Whatever you call it, we’ve been at it for some time. And a few things have become clear: 💡 The sport and tourism industry IS changing. It’s not “if”, it’s not even “when”, it’s “NOW!” 💡 Many of the issues facing the industry are universal. From the U.S., to Canada, across Europe and beyond, industry practitioners are facing similar obstacles. 💡 Adequate resources and information are lacking to meet key challenges, essential for the industry's long-term sustainability. 💡 The industry has yet to capitalize on significant innovations that have the potential to drive genuine transformation. To take hold of the future, we must say “goodbye” to “the way it’s always been done” thinking. We need to do NEW THINGS! We used to wonder if we were the only ones out there seeing and feeling the winds of change…now we know we aren’t alone. So, we’re stepping up to the challenge, lacing up our boots, blazing a trail, climbing the mountain, and planting our flag for the future of sport and tourism. We wouldn’t have it any other way – and we invite you to join us for our big announcement tomorrow! #StayTuned #Innovation #NewThings

Recently I filled a page in my journal with some of the amazing things I’ve been blessed to experience over my time in the sport and tourism industry. From being naïve enough to start a sports commission out of a university in Grand Junction, Colorado and being crazy enough to go back to get my PhD with a full-time job and two toddlers at home, to having the privilege to serve the industry association for several years, and of course the wonderful people and places I’ve had the chance to meet and experience along the way. If I jumped back to the “me” of all those years ago, I could not have begun to imagine the path that was in store for me, and the joy it would bring to my life. I’m blown away when I realize it’s been 5 years since I took a leap and started Stoll Strategies. I wouldn’t change a minute of it for the world! Flash forward to today, and the same eager drive and passionate pursuit of new knowledge, new insights, and new innovations remains. I’ve traveled the US and the world learning and growing. Those experiences have only reaffirmed my belief that our industry is changing – and that is not a bad thing! In my view, it’s a time of immense excitement and opportunity. It’s a time for reflection. It’s a time for boldness. And it’s a time for new ways. I'm so excited about what's coming next, but that’s for another day. First, I want to enjoy looking back on the path that has brought me to today. My favorite industry memory from the last 5 years was taking my son Wyatt to Sports ETA’s symposium in 2023 – having him meet industry friends and colleagues and get “on the job training”! (#puppies #pingpong #pinball IYKYK) How about you? What industry moment puts joy in your heart and a smile on your face? Take a minute on a busy Tuesday to think back, laugh a little, and share your own memory below…I bet it’s not hitting that room nights goal! 😉 😁

Pssst! We've been cookin' up something special, and we can't wait to share it... Just not yet! 😁 #StayTuned

News flash: Women's sports are on the rise. Yeah, we've got that, and it's awesome. But HOW it's growing is just as important. One of the ways is through an increasing diversification of available sports offerings (which - spoiler - is good for everyone!). My latest post is inspired by an article I read by Dr. Karissa Niehoff, CEO of National Federation of State High School on the growth of flag football for women and girls, and a recent experience at the Colorado Mesa University home rodeo, the Maverick Stampede. CMU's Women's rodeo team is currently #1 in the nation according to the NATIONAL INTERCOLLEGIATE RODEO ASSOCIATION, BTW. #rumblemavs Read on: https://lnkd.in/g2EAK8PS #sportstourism #sportsbiz #womenssports