We're going full INNN!
Helping B2B Service-Based Founders Attract Customers with Content | Explaining Content, One Ugly Drawing at a Time
Here's the exact strategy I'll use to crush it on LinkedIn in the next 6 months: I'm coming back to YouTube, baby! Missed recording videos so much. This time is different, though. I hired a team to help me craft a killer strategy for my videos and make them extra polished up. We're going live in a week (subscribe using the link in the comments). My videos are going to be the CORE FORMAT of my strategy. This means, I'll use it to produce all the remaining formats throughout the week: • 1 blog article about the topic from the video • 1 newsletter about 1 crucial insight from the video • 3 short-form LinkedIn videos promoting the long one • 5 LinkedIn posts, mixing promotional and educational content Those formats will lead you to subscribe to my channel OR to my newsletter. This is the CTA of the content. The rest of the strategy is about: • Segmenting my freshly-attracted audience • Reaching out to them with helpful resources • Converting the right people into customers Simple, not easy. But definitely fun. Thoughts?