StoryBrand

“In a world rapidly changing with technology, the human connection still reigns supreme.” This week was incredibly special as we gathered our certified coaches and marketers. Our Certified community are experts in marketing and business coaching and a stellar community that support each other. Want to join us next year? Apply to be a Coach 👉 bit.ly/4dXOuyh Apply to be a Marketing Guide 👉 bit.ly/4fhuHL8

Are you guilty of making your marketing all about you and your product? Remember, your customer is the hero and you are the guide. Want to make your marketing language more customer focused? 👉 Find the sentences that start with “We, our, my, I” and rewrite them to begin with “You, your, yours.” #storybrand #marketer #marketingmadesimple

Is your brand helping people transform? Participating in your customer’s transformation can give new life and meaning to your business. For example... A company that sells coconut water can help their customers go from unhealthy and tired to health-conscious and energized. When you improve the way your customers see themselves, you’ll not only sell more products, you’ll help people transform.

When you don’t ask for the sale, you’re not just missing out on revenue—you’re sending the message that your solution isn’t the answer they’re looking for. A clear, direct call to action tells your customers that you believe in what you’re offering and that it’s exactly what they need to solve their problem. Stop making your customers guess or read your mind. Be bold, ask them to take action, and guide them toward the solution you know will help.

What should you do when people are bashing your brand? Don’t take the bait. Resist the urge to defend yourself and instead focus on telling your customer’s story. By positioning yourself as a trustworthy guide, you control the narrative. When you do that, people will pay attention to your message- not the rumors.

Your product doesn’t become the 'go-to' by going viral. Your offer becomes people’s go-to by having multiple quality encounters with your target audience. You may have to post on social media 100 times and none of them go viral. But you’re connecting with your target audience and setting up permanent residence in their mind. #storybrand #marketingmadesimple

What's the best way to communicate information to your customers? If you want them to actually read and understand your emails, landing pages and messaging, don't give them too much to handle! Communicating new information, insider language, or anything remotely complicated is like handing your customer an 8-pound bowling ball. 🎳 How many bowling balls do you think a person can hold before they're exhausted and quit? Instead of handing you customer multiple bowling balls at once, piece out the information. Communicate one idea at a time. We call that the controlling idea. #storybrand #marketingmadesimple

Customers are interested in their story, not yours. If you want your customers to listen, focus on their needs, their problems, and how your product or service can make their life better. 💯

What’s the best way to sell digital courses? Try webinars! Offer immense value in the first 40 minutes, and use the last 20 minutes to sell your course. By showcasing your expertise and connecting with your audience, your audience will be more likely to buy.

Trying to create a coaching business from scratch? Focus on building your email list and leveraging social media! Start by creating valuable content and using a lead magnet to attract your audience. As your email list and social media grow, so will your business!