Storylane

Ruin a product marketer’s day in 8 words or less. We'll go first: "Our product update emails are landing in spam" 💔 What do you got? #Storylane #ProductMarketing

70% of prospects choose the first software provider they speak to. But being the first choice isn’t enough. It’s critical to proactively do the hard work for them and help them make a strong case for your product internally. In this GTM On-The-Go episode, Rory Sadler, CEO of trumpet 🎺, shares how sensemaking in sales can flip deals in your favor. Catch the full discussion via the link in the comments 🔗 #Storylane #InteractiveDemos #Sales #GOTG

Modern buyers want real interaction with your product. And every time they engage, they leave behind valuable intent signals. At MarDreamin’ 2024, Storylane’s Founder & CEO, Nalin Senthamil, will discuss how you can: ▶ Capture these signals directly in Salesforce ▶ Turn them into actionable insights to close deals faster Don’t miss out. 📅  Nov 13, 2024 ⏰ 2:15 – 2:45 PM EST Registration link in comments 👇 #Storylane #InteractiveDemos #MarDreamin2024 #Salesforce

Santa’s coming early this year, and he’s cosplaying as a product marketer! We’re teaming up with Hattie the PMM, for an exciting Product Marketer’s Meetup in London. Drop by for an amazing evening of networking and walk away with insights from industry peers, along with some exclusive Storylane goodies. 🗓️ 26 November, Tuesday 🕖 7:00 PM 📍 Plonk Crazy Golf, Borough Market See you there? #Storylane #InteractiveDemos #ProductMarketer

Demos with 9 average steps can get you a 64.02% completion rate. That's what our analysis of 5,409 demo sessions says. Additionally, the bottom 10% of demos with 37 average steps achieved a 1.39% completion rate. This means: ▶ Lengthy demos will drown your prospects in demo fatigue ▶ Keeping demos under 9 steps will enhance the viewer experience and reduce bounce rates For more insights on demo length analysis, check out the full report on Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #Storylane #InteractiveDemos #DemoLength #ThePlot

Struggling to structure your demo CTAs? Here’s how you can maximize impact: ▶ Primary CTA: Use a “Talk to Sales” button with our Convert CTA feature, always accessible in the bottom right corner. ▶ In-demo CTAs: Add “Learn More” links within the demo for specific features to enhance clarity and engagement. ▶ Demo structure: Begin with a 2-3 chapter product tour that highlights key features.  ▶ Demo Hub: Provide a comprehensive hub linking to 10-15 detailed demos for deeper exploration. ▶ User journey: Support different buyer stages by layering CTAs—offer a quick overview for those in a hurry and detailed paths for in-depth researchers. Hear more from Jackson Eldridge here👇 #Storylane #InteractiveDemos #CTA #DemoHub

Security products are too complex for free trials. Your prospects want to understand your product, but here’s what they don’t want: ➡️ Lengthy two-pagers ➡️ Boring static presentations So, how can you convey your product value fast while showcasing its robust features and shortening the sales cycle? Two words ⏤ Interactive demos. Here’s how Storylane can help demo your security product easily to buyers: 👉 Show multiple product lines in one comprehensive flow 👉 Tell a story with a fully populated instance for complex products 👉 Steer away from engineering cycles or production instances to maintain demos, empowering sales and marketing teams 👉 Give them a hands-on experience of your product capabilities 👉 Enable a hub for them to experience your demo portfolio #SundayScoop by #Storylane #Cybersecurity #InteractiveDemos

Premier Food Safety achieved a 59% engagement rate with Storylane 🚀 According to Claudia Keefer, VP of Training & Product Development at Premier Food Safety, here’s what made this demo so effective: 👉 Tailor content to user types Claudia's first step was identifying that their customer base has two distinct groups: Group Administrators and Individual Users. She designed a branched demo that allowed each user type to focus on features relevant to them, creating a seamless onboarding experience. 👉 Support with microtutorials Alongside the main demo, Claudia developed microtutorials for common user actions. These microtutorials, linked from the FAQs and categorized by user type, provided step-by-step guidance, reducing reliance on customer support. 👉 Highlight only the key features The team’s familiarity with the platform’s commonly used features allowed them to focus on the essentials in the main product tour, ensuring users received a straightforward and impactful experience. 👉 Collaborate with the support team Claudia worked closely with customer support to shape the demo content based on common user queries. This collaboration ensured the microtutorials were genuinely useful for end-users. Check out their interactive demo here: https://lnkd.in/greJTyPY #Storylane #InteractiveDemos #PremierFoodSafety #ProductTour

60% of prospects forget demos within minutes. Why? Because most interactive demos overwhelm with features but lack the personality that makes them memorable. That’s why we built the AI personal video and voiceover features. Now, every interactive demo can: ▶ Come alive with a video or voiceover that guides the experience ▶ Leave a lasting impression with storytelling that sticks Hear more from Luka about how it works👇 #Storylane #InteractiveDemos #BuyerEnablement

Don't trick your prospects by gating your product. Treat them to an interactive demo they can explore right away. Happy Halloween from Storylane 🎃 #Storylane #InteractiveDemos #Halloween #BuyerEnablement