STR’s cover photo
STR

STR

Hospitality

Nashville, Tennessee 71,250 followers

The global hospitality industry's leading provider of data-driven solutions.

About us

86,000 participating hotels. 11 million rooms across 190 countries. STR, the global leader in hospitality data benchmarking, analytics and marketplace insights, is part of CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets. Through CoStar, and its Benchmark solution, hotel owners and operators are provided a comprehensive view of the entire property lifecycle, from acquisition to operations to divestment. For more information, please visit str.com and costar.com.

Industry
Hospitality
Company size
5,001-10,000 employees
Headquarters
Nashville, Tennessee
Type
Public Company
Founded
1985
Specialties
Hotel Performance, Pipeline Data, Hotel Supply, Hotel Market Forecasting, Hotel Benchmarking, Hotel Demand, Hotel Data, Hotel Business Intelligence, SaaS Solution, and Hotel profitability

Locations

  • Primary

    500 11th Ave N

    Nashville, Tennessee 37203, US

    Get directions
  • Blue Fin Building

    15 Scotts Road #08-12

    London, London, Greater SE1 0TA, GB

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  • Thong Teck Building

    15 Scotts Road #08-12

    Singapore, 228218, SG

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Employees at STR

Updates

  • View organization page for STR

    71,250 followers

    In January, most Top 25 Markets continued to realize TRevPAR growth, with only Denver, Chicago, New Orleans and Oahu seeing lower levels. On the GOPPAR side, only three markets reported >$20 difference: D.C., Las Vegas, and Atlanta.

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  • View organization page for STR

    71,250 followers

    Natural disasters undoubtedly impact hotel demand patterns in the short term, but their impact can persist depending on the severity. Take the two hurricanes from early-fall 2024 as an example. Markets affected by Helene and Milton are still seeing elevated demand even with recent softening.    🏨Midscale and Economy chains saw the highest lift with minimal impact on Luxury and Upper Upscale. Four markets saw 21 consecutive weeks of double-digit RevPAR growth: 📍 North Carolina West 📍 Augusta, GA 📍 Greenville/Spartanburg, SC 📍 Columbia, SC 📊 Nine other markets are still elevated, though momentum is slowing as spring break travel ramps up: Charlotte, Daytona Beach, Florida Central (North & South), Georgia South, Macon/Warner Robins, Sarasota, South Carolina Area and Tampa. 

  • View organization page for STR

    71,250 followers

    Big changes are on the horizon for Austin’s hotel scene as the Austin Convention Center enters a major renovation right after the SXSW festival concludes this weekend. In her HNN article, Natalie Harms explores the short- and long-term impacts for hoteliers in the market. More here: https://bit.ly/3FpmRlU

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  • View organization page for STR

    71,250 followers

    U.S. RevPAR was up just 0.6% in the first full week of March, with a strong start but weaker finish in key markets like New Orleans, Nashville, L.A. and Denver. Global RevPAR dipped 0.5% due to slowed occupancy, though Spain, Mexico, Japan, and India saw double-digit growth. More here: https://bit.ly/3DLGeVV

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  • View organization page for STR

    71,250 followers

    The Netherlands will operate at a 9% VAT rate for hotel accommodation over the rest of 2025. In January 2026, that rate will jump to 21%. Here are some things to know in anticipation: 🔹When the VAT rate for hotel accommodation was changed in 2019, ADR fell by 2.2% with declines observed across every day of the week. 🔹Occupancy remained flat, partly supported by relatively stable supply growth in 2019. 🔹The tourist tax payable in Amsterdam increased in January 2024, which impacted weekend leisure travel. 🔹Weekdays could show minimal impact, as business travelers are less affected by cost. 🔹 In Dublin, lower rates were reported around the same time VAT rate changes were introduced.

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