STR

STR

Hospitality

Hendersonville, Tennessee 69,319 followers

The global hospitality industry's leading provider of data-driven solutions.

About us

85,000 participating hotels. 11 million rooms across 190 countries. STR, the global leader in hospitality data benchmarking, analytics and marketplace insights, is part of CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets. Through CoStar, and its Benchmark solution, hotel owners and operators are provided a comprehensive view of the entire property lifecycle, from acquisition to operations to divestment. For more information, please visit str.com and costar.com.

Industry
Hospitality
Company size
5,001-10,000 employees
Headquarters
Hendersonville, Tennessee
Type
Public Company
Founded
1985
Specialties
Hotel Performance, Pipeline Data, Hotel Supply, Hotel Market Forecasting, Hotel Benchmarking, Hotel Demand, Hotel Data, Hotel Business Intelligence, SaaS Solution, and Hotel profitability

Locations

  • Primary

    735 East Main Street

    Hendersonville, Tennessee 37075, US

    Get directions
  • Blue Fin Building

    15 Scotts Road #08-12

    London, London, Greater SE1 0TA, GB

    Get directions
  • Thong Teck Building

    15 Scotts Road #08-12

    Singapore, 228218, SG

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Employees at STR

Updates

  • View organization page for STR, graphic

    69,319 followers

    U.S. hotel performance was impacted by the Rosh Hashanah and Columbus Day/Indigenous Peoples Day calendar shifts as well as Hurricane Helene. RevPAR was down 7.7% YoY. The coming weeks will reveal more into the markets dealing with the aftermath of Hurricanes Helene and Milton. Globally, RevPAR exceeded $100 for the 16th time this year with notable gains in Australia and Indonesia. More here: https://bit.ly/3U5xn6w

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  • View organization page for STR, graphic

    69,319 followers

    Just a sampling of the powerful functionality that comes with CoStar + Benchmark.

    View profile for Nicholas Minerd, graphic

    Strategic Marketing & Communications Leader | Global B2B Branding & Strategy | Messaging and Copy | Data and Narrative

    One of the coolest things about having a new, dynamic product offering is figuring out all the ways it can make your job easier. Take the 'Layers' functionality in CoStar as an example. In just a few seconds, you can zoom in from a global view of 650+ markets and pop up a heat map based on analytic or demographic data. Super helpful for quickly spotting trends.

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  • View organization page for STR, graphic

    69,319 followers

    To truly understand your property or portfolio performance, you need more than just internal data—you need insight into your competition. That's where Competitive Sets come in. By leveraging multiple Comp Sets, hoteliers gain deeper market insights, unlock new opportunities, and fine-tune their strategies for a stronger competitive edge. Learn why Comp Sets are a foundational piece of a comprehensive benchmarking strategy: https://bit.ly/3KljpIb

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  • View organization page for STR, graphic

    69,319 followers

    With just a few clicks, you can view your hotel performance, compare it against your competition, and explore more than 650 markets worldwide. CoStar + Benchmark is where the most comprehensive hospitality market analytics meet competitive share insights to drive strategic decision-making for your property or portfolio. Learn more: https://bit.ly/4gSVTBw

  • View organization page for STR, graphic

    69,319 followers

    The gain in U.S. weekly RevPAR (+10.2%) was the highest since early-April 2023, while the ADR lift (+7.5%) was the largest of the past 80 weeks. In Europe, Oktoberfest and trade fairs drove performance across Germany. Read more: https://bit.ly/47RjYoj Note: The devastation brought about by Hurricane Helene’s flooding impacted multiple markets and submarkets late in the week. Data processed in the coming weeks will show the larger impact on markets in the southeast.

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