Strada

After a week of onsite planning for Strada V1.0, Michael Cioni, our CEO, had some thoughts to share: “People who’ve worked with me before know how much I value time spent brainstorming. Taking a week to fly people in for an extended brainstorm session can be met with criticisms around lost work, but I find periodically taking a week to do this is more valuable in the long run than continuing the normal work week. Anyone with a team or task that is full of tough challenges should always take time away from the regular work week in order to: • refine and update the core mission and vision  • discuss objectives & map out goals • align separate departments together • identify the biggest threats to success • teach new concepts and ideas • visit sober data and address weak areas  • increase the bond and trust across the team 1 year ago we came together and mapped out our alpha version of Strada which we showed earlier this year. Today we have come together (with a much bigger team!) and are outlining the final push to deliver Strada Version 1.0 in early 2025. I love spending time in strategy sessions, exercises and frequent (and plentiful) meals to help supercharge the whole team with the final push uphill to achieve this super ambitious milestone.   And for what it’s worth, not only is this team up for every challenge, 5 brand new V1 features are about to catapult Strada way ahead. If you want to save time in workflow, you should sign up at Strada.tech and see what we’re building.”

Merchology hooked us up with some awesome swag! Check them out for your all of your merch needs.

We’ve hit 16k subs on YouTube! - Thanks to all of you who have been following our journey! If you haven't checked it out yet, our Strada-Tech YouTube channel is full of episodes that dive into Strada’s world-class features as well highlight stories about lights, lenses, tips and tricks to up-level your work. Link in bio! And stay tuned for our next episode!

Imagine searching for thousands of hours through your assets with just one click; locate clips in seconds.  No matter what kind of media professional you are, Strada will help you spend less time hunting and more time creating.  Watch our most recent YouTube video to learn more and sign up for FREE at the link in our bio! #CreativeTools #MediaSearch #TimeSaver #Filmmaking

Since we’ve started this business, we’ve been wanting to build Facial Recognition so that you can search by a character. We finally have it and you veteran editors are gonna fall in love with it. Sign up for the Beta and see for yourself! 👀 ✨

Watch our newest episode to see how we were able to pull off integrating Facial Recognition into Strada! https://lnkd.in/gxHUK9sv

A year ago, we landed in Amsterdam with nothing more than a website. This year we had a booth of our very own, a working product, and many enthusiastic users. Check out what else our users had to say in Episode 35 dropping tomorrow at 9:00 AM PST! https://lnkd.in/gEWFNvq7

Our very own Michael Cioni will be the keynote speaker at this year’s Final Cut Pro Creative Summit in Cupertino! He will be unveiling a new technology from Strada designed to enhance metadata implementation in a NLE. Come join us at the Summit and witness this exciting presentation! Register here: https://shorturl.at/dVnDP

One of the many ways we navigated exposure control for our Final Cut Camera Episode was by using a variable ND that seamlessly attaches to the 15 Pro max cage. Check out more on how we lit and lensed this shoot using Beat Grip and Apurture lights to achieve the look! Watch now! https://lnkd.in/ghuiUuiS

Lawrence Jordan, ACE did an amazing write-up of Strada on AIography. Lawrence does an amazing job of summarizing several key technologies that all creative professionals should know about. You can check out the whole article below or the key takeaways that he wrote about Strada! https://lnkd.in/gZNRZzjn