StreetMetrics

🚀 OOH advertising is evolving—are your metrics keeping up? In his latest blog, StreetMetrics’ Chief Product Officer, Breeze Dake, explores how measurement must adapt for 2025 and beyond. From tracking immersive AR experiences to navigating stricter privacy regulations, he breaks down the innovations shaping the future of OOH measurement. Ready to rethink what’s possible? 👉 Dive into the insights: https://lnkd.in/eccSc4vR #ooh #oohmeasurement #2025 #predictions #evolve #results #AI #ML

🚀 OOH advertising is evolving—are your metrics keeping up? In his latest blog, StreetMetrics’ Chief Product Officer, Breeze Dake, explores how measurement must adapt for 2025 and beyond. From tracking immersive AR experiences to navigating stricter privacy regulations, he breaks down the innovations shaping the future of OOH measurement. Ready to rethink what’s possible? 👉 Dive into the insights: https://lnkd.in/eccSc4vR #ooh #oohmeasurement #2025 #predictions #evolve #results #AI #ML

💡 Did you know? In 2025, 46% of US marketers are prioritizing attribution and measurement, according to a recent article from EMARKETER. This shift highlights the growing need for actionable insights, cost-effective analytics tools, and a clear understanding of ROI to drive OOH advertising success. Whether you're a media operator, advertiser, or brand marketer, it's time to lean into #measurement solutions that showcase the true impact of your campaigns. 📈 Measurement isn’t just a trend—it’s the foundation for making informed decisions and maximizing results. Read the full article to see how the OOH industry can stay ahead: https://lnkd.in/dBYgn9sQ #ooh #oohadvertising #measurement #attribution

A new study by OAAA and Harris Poll shows that: 📈 52% of participants agree that integrating social media into OOH advertising makes them more likely to engage with the brand online, with more than 45% stating they’ve searched for social media handles or scanned QR codes in ads. 🔍 Read the full report here: https://lnkd.in/gqWCgf4K 🔍 Read the StreetMetrics blog post on OOH and social media here: https://lnkd.in/d3j-cYAj #ooh #oohadvertising #socialmedia #integration #results

🌟 We're thrilled to partner with Slidr, a leader in eco-friendly transit solutions, to bring unified measurement and real-time insights to their sustainable advertising campaigns. 🌟 Together, we’re proving that impactful advertising can go hand-in-hand with a greener future. 💡 Learn more about how we’re driving innovation in OOH measurement: https://lnkd.in/eYRaM8Hb #OOH #TransitAdvertising #Sustainability #AdvertisingInnovation #StreetMetrics

#GenerativeAI is transforming how agencies deliver creativity and measure impact. At StreetMetrics, we’re bringing similar innovation to OOH, providing data-driven insights that connect creative excellence with measurable performance. Morning Brew's article perfectly outlines how top agencies are leading the way with AI advancements: https://lnkd.in/eUu8fNBi #ooh #oohmeasurement #innovation #results #generativeAI #AI

📢 Multi-format and multi-operator measurement is HERE! 📢 StreetMetrics partnered with PMG to deliver the industry’s first multi-format measurement study, offering game-changing insights into campaign effectiveness across operators AND formats like taxi toppers, street-level media, and premium bulletins. The results? A 214% conversion lift among exposed audiences. 💡 This is the future of OOH measurement. Read more: https://lnkd.in/eMVpFq9y #ooh #oohmeasurement #multiformat #multioperator #results

StreetMetrics 🤝 Rail Measurement We're excited to share that we've been working with Intersection Co. to measure rail advertisements in three key markets - Chicago, San Francisco, and Portland. In Billboard Insider, David Burrick highlights how this partnership is bringing accurate measurement to train exteriors, unlocking new opportunities for brands to maximize their impact in urban cores. 🔗 https://lnkd.in/eSjzWUBt #ooh #oohadvertising #rail #trains #measurement #results

📣 We're bringing data-driven transparency to Lumix Advertising's scooters! We’re thrilled to announce our strategic partnership with Lumix Advertising, offering advertisers reliable metrics to enable data-driven decision-making. Read more about the partnership, here: https://lnkd.in/evCvrnyW #ooh #oohadvertising #movingooh #transparency #results #scooters

We're happy to report that OOH advertising is helping brands make their mark ✨ Incredible results, Intersection Co. and LinkNYC 📈 #ooh #oohadvertising #results #NYC