Strike Social

As Hispanic Heritage Month draws to a close, we're taking a moment to honor the incredible contributions of our Hispanic colleagues. 👇 ✅ (Follow our page to stay updated on our initiatives and learn how our diverse team shapes our work) Their dedication, expertise, and unique perspectives have been invaluable in shaping Strike Social’s global strategy. This month, we've had the privilege of highlighting our talented team members from Mexico. They share their insights on Hispanic heritage, culture, and what this month means to them. ➡️ Swipe left to get to know them! Their stories reflect the cultural pride that defines our team. (You can also say hi to them in the comment section!) Let’s celebrate the vibrant heritage of our Hispanic colleagues and the unique perspectives they bring to Strike Social. #LifeAtStrike #HispanicHeritageMonth #Diversity #GlobalTeam #WorkCulture #TeamCulture

What's New On Instagram? Instagram Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Instagram updates!) 🔗 Instagram Introduces "Best Practices" Hub for Creators Instagram has introduced a new “Best Practices” section within its professional dashboard to empower creators to enhance their content strategies. This in-app educational hub addresses five essential areas: creation, engagement, reach, monetization, and guidelines. It provides valuable insights into optimal posting frequency, engagement metrics, algorithms, monetization avenues, and adherence to community guidelines. Additionally, creators will find personalized recommendations and educational reels featuring successful content creators. For further details on features aimed at supporting creator growth, users are encouraged to visit Instagram for Creators (link below) 💬 Instagram Rolls Out 'Create Thread' to Turn Comments into Posts Instagram has introduced a feature that enables users to transform their comments into Threads posts, enhancing the synergy between the two platforms. This update is designed to simplify content sharing, making it more efficient for users to engage across both environments. Users can initiate the process by long-pressing a comment they've made on an Instagram post, which prompts the appearance of a “Create Thread” option. Once selected, this feature automatically populates a new Threads post with the user’s original comment and the related Instagram post. This development reinforces the connection between Instagram and Threads, its text-oriented counterpart. This bridges the divide between visual and text-based social media interactions, enriching the overall user experience. 🔔 Instagram Chief Says 'Following' Feed Option Won't Work This approach effectively bridges the gap between visual and text-based social media interactions, significantly enhancing the overall user experience. While it may be frustrating to encounter content from profiles you don't follow, this strategy ultimately promotes longer engagement within the app, with statistics indicating that it benefits Instagram as a platform. The rationale draws inspiration from TikTok, which has consistently prioritized captivating content over user followings. Meta's historical strength lies in its social graph, offering unparalleled insights into users' friends, family, and interests. This capability enables TikTok to capitalize on popular content, maximizing user engagement, a strategy that Meta has also adopted, as have other platforms like X and Snapchat. (via Meta, Lindsey Gamble) *source links in the comment section 👇 Instagram for Business #creatoreconomy #privacy #influencermarketing #instagram #updates #news #reels #creators

What's New On YouTube? YouTube Updates: Read the latest news about the platform 🗒 👉 (Follow us for more YouTube updates!) 📢 YouTube Expands Shorts to 3 Minutes YouTube Shorts is set to evolve significantly on October 15, 2024, with the extension of video length to 3 minutes and the introduction of new features aimed at enhancing both content creation and user engagement. The extended video length allows creators more flexibility for storytelling, applying to both square and tall aspect ratio videos, without affecting any content uploaded prior to the update. Alongside this, YouTube is rolling out a more streamlined player design to improve the overall viewing experience, putting a stronger focus on content. ❌ YouTube Apologizes for Mistakenly Banning Channels, Canceling Subscriptions A technical glitch in YouTube’s system led to the erroneous banning of several channels, impacting numerous creators who received notices stating their accounts were removed for "Spam & Deceptive Practices." YouTube has since issued an apology and is actively working to resolve the issue. However, the company has remained silent on what triggered the incident, raising concerns among creators about the reliability of YouTube’s automated processes. 💬 YouTube Extends Comment Topics to All Languages YouTube has broadened the accessibility of its Comment Topics feature, now supporting all languages, which significantly bolsters user engagement and fosters stronger creator-community interactions. This AI-driven enhancement efficiently organizes and summarizes extensive comment sections into coherent themes, now easily accessible via a new sorting option within the app. Creators can now navigate discussions more effectively, draw inspiration for new content, and tailor topics by removing specific comments. YouTube emphasizes that the primary aim of Comment Topics is to facilitate more accessible connections between creators and their communities. (via YouTube, TechCrunch, Swipe Insight) *source links in the comment section 👇 #youtube #creators #creatoreconomy #updates #shorts #ai #creative

TikTok Search ads are here — which begs the question: Are you showing up when it matters most? 👇 ✅ (Here’s the thing: if you’re not showing up in TikTok searches, your competitors are. Message us for TikTok Ads strategy) TikTok users aren’t just scrolling—they’re searching. As more people use the platform to explore brands and products, search has become a great way to connect with high-intent audiences. 🔍 Think about it: your target customer opens TikTok, enters a search, and instead of endless scrolling, they discover you—right when they’re looking for answers. TikTok’s Search Ads Campaign puts your brand in front of these users at the perfect moment when they’re curious, engaged, and ready to take action. With TikTok Search Ads Campaign and Search Ads Toggle, brands now have two distinct tools to capture attention during those key moments of discovery. But which one is right for you? ✅ Read the full article to learn their key differences and see which option will drive the best results for your brand. TikTok for Business #tiktok #tiktokads #searchads #holiday #advertising #tiktoksearch

What's New In TikTok? TikTok Updates: Read the latest news about the platform 🗒 👉 (Follow us for more TikTok updates!) 🔁 TikTok Debuts Flip Stories Feature TikTok has introduced Flip Stories, a new feature designed to enhance how creators engage with their audiences by adding a second, hidden side to their stories. This interactive element, unlocked with a flip, offers creators a unique way to present dynamic content, from before-and-after snapshots to exclusive reveals. Flip Stories, which support only image uploads, provide a fresh layer of engagement, encouraging followers to actively participate in uncovering hidden content. Creators can upload two sides to their stories by capturing images directly or uploading from their device, and viewers can unlock the second side by holding and flipping the screen. Additionally, creators receive insights into who revealed the hidden content, offering valuable feedback on audience interaction. As with regular Stories, all content is moderated to ensure quality and safety on the platform. 🎁 TikTok Invites Brands for 2024 Holiday Gift Guide TikTok is rolling out a unique opportunity for brands looking to amplify their visibility during the holiday season. The platform has introduced its "Holiday Emporium Gift Guide," a curated showcase of select products featured throughout TikTok Shop. This guide aims to spotlight brands across the app, offering a substantial boost in exposure. However, entry comes at a premium. To qualify for a spot, brands must commit to significant ad spend. TikTok's “Holiday Emporium Gift Guide” will be prominently featured within TikTok Shop and promoted via influencers and in-app marketing campaigns, maximizing visibility for participating brands. Selected brands will also be highlighted in “hero” videos, specially promoted by TikTok, with staff offering additional priority exposure for these brands wherever possible. Check out the requirements in the comment section. 🎥 TikTok Expands Subscriptions to Non-LIVE Creators TikTok is expanding its Subscription feature to now include non-LIVE creators, further enhancing its monetization strategy. Eligible creators in select regions can take advantage of this update, offering their followers three subscription tiers, each packed with exclusive benefits such as private communication channels, specialized content, community identifiers, and customizable perks. This move broadens TikTok’s efforts to help creators engage more deeply with their audience while building new revenue streams. The new subscription feature is being rolled out to non-LIVE creators in selected regions, and plans are to expand into more markets soon. (via TikTok) *source links in the comment section 👇 TikTok for Business TikTok Shop #creatoreconomy #influencermarketing #tiktok #updates #news #marketing #tiktokshop #holiday #tiktoklive

The energy was electric. After a productive day, Thursday night was about more than work—it was about reconnecting as a team in Bangkok. 🇹🇭 👉 (Follow us for more glimpses into our company culture!) Our Bangkok team came together for a memorable dinner with Franchette, our Head of Operations, who flew in from Manila alongside Aileen and Elmer. While we often collaborate remotely across different time zones, there's something special about being in the same room. Conversations felt more natural, laughter more genuine, and shared stories brought us closer. Over a great meal, new ideas emerged, reminding us how important in-person connections are. These moments remind us that while remote work has its perks, face-to-face interactions build strong, connected teams. ✅ With our global team uniquely positioned to meet your social media advertising needs 24/7, we thrive on these connections, no matter the distance. Whether working together across cities or continents, it's the human connection that drives us forward. 🌍 #LifeAtStrike #teamculture #globalteam #workculture

YouTube now captures 10.6% of all connected TV (CTV) time in the US, outpacing Netflix's 7.9% and Prime Video’s 3.1%. Read more 👇 💬 Ready to expand your reach to CTV viewers? Message us for a personalized strategy. This impressive milestone highlights YouTube’s rapid growth and its unique ability to attract a massive, engaged audience of 2.5 billion users. For advertisers, this presents a critical opportunity to tap into a platform that is reshaping how viewers consume content—especially with the rising demand for live sports and personalized video experiences. ✅ Why YouTube’s CTV Growth Matters for Advertisers: 🎬 Expansive Reach: YouTube now commands 10.6% of daily TV time, giving brands access to a vast and highly engaged audience. Whether you're targeting short-form content fans or long-form binge-watchers, YouTube's massive viewership offers unmatched opportunities to connect with your audience. 🎬 Interactive Ad Experiences: The updated YouTube CTV app introduces new ways for viewers to engage with brands, including QR codes that allow seamless interactions directly from their TV screens. 🎬 Long-Term Growth Strategy: As the industry shifts towards more results-oriented advertising, YouTube’s innovations in CTV make it an essential platform for brands focused on achieving measurable results. ✅ Optimize Your Strategy with Strike Social To fully capitalize on these opportunities, partnering with Strike Social enhances your advertising strategy without complexity. Our machine learning-driven technology optimizes campaigns for maximum efficiency and savings. ➡️ Read the full article now and get in touch with us for personalized YouTube ad strategies! YouTube Advertisers #youtube #youtubeads #ctvads #nielsen #streaming #netflixads #amazonads

What's New On LinkedIn? LinkedIn Updates: Read the latest news about the platform 🗒 👉 (Follow us for more LinkedIn updates!) ⭐ LinkedIn Retires Community Top Voice Gold Badges Matt Navarra posted that LinkedIn is retiring its gold Community Top Voice badge, a decision aimed at improving the platform's recognition system. As of October 8, 2024, automatic awarding of the badges will stop, and any already-issued badges will expire 60 days after their award date. This move comes in response to LinkedIn's challenges in maintaining consistent quality standards with its automatically granted badges. However, the exclusive invitation-only Top Voice (blue badge) program, managed by LinkedIn's editorial team, will remain unaffected. The retirement of the gold badge may impact user engagement with Collaborative Articles, where the badges served as an incentive for participation. 🌐 LinkedIn Expands with 10 New Languages for Global Access Tomer Cohen, LinkedIn's Chief Product Officer, announced that the platform has expanded its language offerings to improve accessibility for users worldwide. The platform has added support for ten new languages. With these additions, LinkedIn now supports 36 languages, broadening its global reach. This update is significant for users in regions where these languages are spoken, helping them connect, communicate, and collaborate more easily. The move also reflects LinkedIn's goal of breaking down language barriers and creating a more connected global professional community. Users interested in using LinkedIn in these languages can adjust their account settings or visit the platform's help center for more information 📋 LinkedIn Rolls Out Advanced Revenue Attribution Guide for Marketers LinkedIn's Revenue Attribution Report (RAR) equips marketers with a tool to showcase the true value of their efforts. RAR offers a deeper understanding of the customer journey by delivering a comprehensive overview of how marketing activities contribute to sales and conversions. By syncing CRM data with LinkedIn's Business Manager, it tracks critical metrics like revenue, pipeline growth, and ROAS, providing insights that go well beyond the last touchpoint. Marketers can continually refine their strategies by analyzing high-performing campaigns and identifying opportunities for improvement. This data-driven approach ensures that marketing remains impactful, aligned with sales objectives, and crucial to driving growth. (via Matt Navarra, Tomer Cohen, LinkedIn for Marketing) *source links in the comment section 👇 #linkedin #creators #creatoreconomy #updates #topbadge #marketing #ai #creative

With the holidays approaching, Meta is rolling out new ad tools designed to help brands boost sales and customer engagement. With 55% of festive shoppers saying Meta influenced their purchases, now's the time to fine-tune your strategy and make the most of these updates. ⬇️ 💬 Ready to drive momentum until Q5? Let seasonal campaigns work for you. Message us to see how our proven advertising technology works. From promo code highlighting and Instagram Reels integration to AI-powered Advantage+ shopping campaigns, these updates are all about driving results across your holiday marketing efforts. 🎄 💡 What's New: 🎁 Discount Code Promotions to reduce friction and drive conversions 🎁 Enhanced Reminder Ads to keep your brand top-of-mind 🎁 Multiple Site Links for smoother shopping experiences 🎁 In-Store Shopping Ads for seamless online-to-offline engagement 🎁 Targeting Prospective Tourists to capture seasonal travel traffic Why It Matters? Thanks to Meta's new features, advertisers have more ways to engage their audience with personalized messaging this season. Combining AI with creative diversification allows you to optimize for efficiency, incremental reach, and sales growth. ➡️ If you're a media buyer or campaign manager, read the full article to learn actionable tips for boosting your holiday campaign performance. Meta for Business #MetaAds #advertising #Q5 #holidays #paidmedia #Meta

What's New On YouTube? YouTube Updates: Read the latest news about the platform 🗒 👉 (Follow us for more YouTube updates!) 🎬 YouTube Lets Creators Edit Out Rule Violations in Videos YouTube is introducing a new method for creators to circumvent content restrictions by enabling them to edit out problematic elements from their clips. This initiative is part of YouTube's ongoing effort to provide creators with more tools to navigate copy strikes and content rule violations, ensuring they can maintain monetization and keep their work accessible on the platform. The platform is currently testing a feature that allows creators to modify their content if it has faced age restrictions or removal due to Community Guidelines infractions. According to YouTube, if the problematic sections are successfully addressed, the age restriction will be lifted or the video reinstated. 🔥 YouTube Launches Hype to Boost Emerging Creators with Fan Support YouTube has launched a new feature called Hype, designed to assist emerging creators in connecting with new audiences. This initiative aims to empower creators with fewer than 500,000 subscribers by enhancing their visibility and providing fans a means to support their favorites. Videos eligible for Hype must be under 7 days old and from creators within this subscriber range. Users can "hype" a video up to three times weekly; the more hypes a video receives, the higher it ascends on a leaderboard showcasing the top 100 hyped videos each week. There are intentions to introduce purchasable hypes, creating an additional revenue stream for creators. Importantly, hyping videos will not influence YouTube's recommendations or search results. Hype was inspired by fans' desire to support their beloved creators, leading YouTube to conduct extensive user research and testing. 💞 YouTube Rolls Out Communities Experience to Enhance Fan-Creator Connections YouTube has rolled out a new Communities feature to enrich creator and audience interactions. This initiative enables subscribers to engage directly with creators and one another, fostering more profound connections that transcend the typical comment sections and Community tabs. Announced by Whitney Taylor, Head of Design at YouTube Community, the feature aims to cultivate a dedicated space for deeper interactions. The development process involved extensive engagement with creators and fans to ascertain their needs and desires. Key features include fan-initiated conversations, where fans can spark discussions while creators maintain control over participation. A dedicated discussion area allows creators to sustain control while encouraging engagement, and conversations can extend beyond individual videos, promoting continuous interaction. Fans drive the discourse, cultivating a strong sense of belonging within the community. (via YouTube) *source links in the comment section 👇 #youtube #creators #creatoreconomy #updates #shorts #ai #creative