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What's New In TikTok? TikTok Updates: Read the latest news about the platform 🗒 👉 (Follow us for more TikTok updates!) 📝 TikTok Notes Adds Topic Categories for Easier Navigation TikTok just rolled out a major update to its TikTok Notes feature. The platform's text-based tool now includes topic categories like Entertainment, Memes, Food, Travel, Sports, and Gaming, with even more to explore. This update makes it easier for users to discover content that matches their interests while giving creators a new way to reach targeted audiences. As TikTok continues to evolve beyond video, this move signals a deeper focus on enhancing its text-based offerings. 🤖 TikTok Launches 'Create Your Own AI Voice' Feature TikTok just rolled out a new feature where you can create AI versions of your voice for video voice-overs, making your content even more personal and unique. In 10 seconds, you can generate an AI voice clone perfect for text-to-speech in your TikTok videos. Plus, it's super easy—just record a few lines, and you're ready! Your AI voice remains private, and you can delete it anytime. You can use this voice to translate your content into other languages, giving your videos global reach. This new feature gives creators more flexibility and personalization in their content. Check out TikTok's Privacy Policy for details on data usage and protection. 🎄 TikTok Releases 2024 Holiday Marketing Guide (Download link in the comment section) TikTok has just dropped its 2024 Holiday Shopping Guide, and it's a must-read for marketers. This 16-page guide contains key stats, insights, and trends to help you nail your holiday campaigns. From popular hashtags to user engagement trends, TikTok shows how its community plans to shop and interact this season. The guide also offers campaign tips, timelines, and content planning advice, making it an essential tool for anyone looking to maximize their holiday marketing efforts on the platform. (via TikTok Shop, Swipe Insight, and Jonah Manzano) *source links in the comment section 👇 TikTok for Business #creatoreconomy #influencermarketing #tiktok #updates #news #marketing #ai

Tired of your annual marketing plan being treated as an expense rather than an investment? It's time for a makeover! ⬇️ (♻️ Repost to share these insightful marketing tips) Jim Lecinski's latest Think with Google article provides valuable insights on how to transform your marketing plans into strategic investments. He makes a strong case for a more strategic and data-driven approach to marketing. By aligning initiatives with specific business goals and quantifying their expected ROI, CMOs can secure greater buy-in from the C-suite and drive more impactful results. ✅ Check out the full article in his post to learn how you can position marketing as a strategic partner rather than a cost center and drive significant business growth. #marketing #advertising #digitalmarketing #budget

Have you heard about this YouTube CTV Ads update? 👇 ✅ (Expand your reach to CTV viewers, connect with us: https://lnkd.in/g3r_duVi) Google has recently made significant updates to its YouTube CTV advertising model. But what does this mean for viewers and advertisers? In this new format, ad breaks are fewer and longer, potentially improving viewer experience. But how will this impact ad engagement? And what are the potential benefits for advertisers? We spoke with Arces, Strike’s Associate Digital Media Director and YouTube Ads Expert, to find out more. 👉 Read our article to get his insights and learn more about this exciting development. #YouTube #YouTubeAds #advertising # #performancemarketing

#YouTube has once again solidified its position as the leading streaming platform, according to Nielsen's latest The Gauge report. Here's WHAT YOU NEED TO KNOW 👇 👉 (Struggling to make YouTube Ads work for you? Let us help: https://lnkd.in/g3r_duVi) Key Takeaways: ✅ YouTube Surpasses 10% of Total TV Viewing Time For the 18th consecutive month, YouTube captured 10.4% of all streaming watch time in July. This marks a significant milestone, making YouTube the first streaming platform to surpass 10% of total TV viewing time. ✅ The Summer Olympics Boosted YouTube's Viewership While platforms like Peacock experienced increased traffic during the recent Summer Olympics, YouTube's popularity surged even further, likely due to its extensive coverage of Olympic highlights and clips. ✅ YouTube's Commitment to User Experience YouTube's growing share of TV consumption is not only due to its popularity among viewers but also to its commitment to improving the user experience. Google's recent announcement to minimize mid-roll ad breaks for longer-form videos further enhances YouTube's appeal. 📌 Here’s why you need to tap Strike Social... This continued dominance is also reflected in Google's pricing for CPM inventory in YouTube Ad Auctions. a) According to our YouTube benchmark report, in Q1 of 2024, mobile CPMs were 8.5% more cost-effective than CTV CPMs. b) Looking back year over year (Q2 2023 vs. Q2 2024), mobile CPMs were almost 19% less expensive than CTV CPMs. It's important to note that Google's pricing strategies can fluctuate based on factors like ad type, platform, and supply and demand. For instance, Google may be raising the floor on CPMs to encourage more marketers to use Shorts, while simultaneously offering more CTV inventory with YouTube TV, Google TV, and regular YouTube on CTV. ✅ Strike Social can provide tailored strategies to navigate these fluctuations and maximize your campaign's success. ✅ Our expertise in YouTube advertising, combined with our advanced analytics, allows us to identify the most effective approach for your brand. ✅ Contact us today to learn more about how Strike Social can help you boost your YouTube campaigns and achieve your marketing goals: https://lnkd.in/g3r_duVi #YouTube #YouTubeAds #advertising

Did you know that YouTube Ads can automatically create shorter, more engaging versions of your videos? ⬇️ 👉 (Follow us for more paid ads strategies!) Watch our YouTube Ads expert and Digital Media Director, Arces, explain how these features work and learn how to implement them in your next campaign. These features can significantly boost the performance of your Video Action Campaigns: - Default Opt-In for Video Enhancements: Google now automatically creates shorter, more engaging versions of your videos, saving you time and effort. - Quality Control: These enhancements undergo rigorous testing to ensure they align with your campaign goals. ✅ Ready to try it? https://lnkd.in/g3r_duVi #YouTube #YouTubeAds #GoogleAds #VAC #videoads #paidsocial #digitalmarketing #advertising

What's New On Instagram? Instagram Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Instagram updates!) 📱 Instagram Reels Tests On Full-Screen Mode Instagram is testing a new Full-Screen mode for Reels to improve the viewing experience for select users, as shared by Lindsey Gamble. This update introduces a long-press option that provides additional settings and a Full-Screen mode that removes user interface elements like handles, captions, and engagement metrics for an immersive experience. The feature aims to let users focus solely on the video content. Currently available only to a limited user base, Instagram has yet to announce a wider rollout. This move highlights Instagram's ongoing efforts to enhance engagement with Reels amid competition from TikTok. 🚫 Instagram Adds Option to Hide Reels Share Count Jonah Manzano shared that Instagram has rolled out a new privacy feature for Reels, allowing users to hide share counts from public view. This option, available in the advanced settings during Reel creation or editing, ensures that only the creator can see engagement metrics like likes and shares. Users can adjust this setting later via the Reel menu or account settings. This update enhances user control over content visibility and reflects Instagram's ongoing efforts to offer more privacy and reduce social pressure associated with visible engagement metrics. 📈 Instagram Prioritizes Original Content in Recommendations Instagram has revamped its recommendation algorithm to prioritize original content over reposts. Announced on Threads, this update aims to boost creators' visibility by favoring original Reels and reducing the prominence of aggregated content. Adam Mosseri confirmed that this shift addresses aggregators' previous overreach and ensures original creators get the recognition they deserve. Creators will receive notifications when their original content is featured, enhancing transparency and supporting genuine content creation. (via Lindsey Gamble, Jonah Manzano, and Adam Mosseri) *source links in the comment section 👇 Instagram for Business #creatoreconomy #influencermarketing #instagram #updates #news #carousel #creators

How do different industries perform on YouTube? Our Q2 2024 YouTube Benchmark Report reveals shifts in ad performance across various verticals. 👇 👉 (Be the first to receive our exclusive reports: https://lnkd.in/gdwPYnxQ) While we saw a promising 18.62% drop in Cost Per View (CPV) compared to Q1, view rates took a surprising 13% dive. 🤔 This begs the question: What does this mean for different industries? Certain industries experienced a significant decrease in CPV. But the story doesn't end there. Some of them saw declined view rates, suggesting a shift in consumer behavior and ad effectiveness. ✅ Want to know how your industry performed? Read our article to know more! Download the full Q2 2024 YouTube Benchmark Report here: https://lnkd.in/gTb2D_FQ #youtube #youtubeads #performancemarketing #digitalmarketing #advertising #benchmark

Is your CTV strategy missing out on potential viewers? 📺 👉 (Be the first to receive our exclusive reports: https://lnkd.in/gdwPYnxQ) The shift to streaming is undeniable. Nielsen reports a 17% decline in traditional TV viewership since 2022, while digital streaming surged by 33% in the same period. Google TV Ads offer a great opportunity to tap into this growing audience. By expanding your YouTube campaigns to include Google TV, you can reach viewers on the big screen where they're most engaged. 💡 But how do Google TV and YouTube TV ads differ? Swipe to see more information. Both Google TV and YouTube TV ads are valuable tools for expanding your CTV reach. However, understanding their unique characteristics is crucial for optimizing your campaigns. Ready to set it up? (Link in the comment section!) #GoogleTV #GoogleAds #YouTubeTV #YouTubeAds #advertising #digitalmarketing #performancemarketing

What's New On Instagram? Instagram Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Instagram updates!) ↩️ Instagram Trials "Throwback Feed" Feature As per Alessandro's Threads post, Instagram is reportedly in the process of developing a new feature known as "Throwback Feed," which could offer users a fresh way to engage with their past content. This potential addition is in its early stages, and while details remain sparse, it could mark a significant evolution in how users interact with their Instagram history. 📸 Instagram Expands Carousel Limit to 20 Instagram has doubled the capacity for photos and videos in a single grid post, allowing up to 20 per carousel, a significant upgrade from the previous limit of 10. This enhancement builds upon the "photo dump" feature introduced in 2017. Alongside this expansion, Instagram has added new functionalities, such as adding music to individual slides and creating collaborative posts where multiple users can contribute content. The updated feature is rolling out globally today, as Lia shared in her post. 👁 Instagram Prioritizes 'Views' as Main Metric Across All Content Formats Instagram is redefining its approach to content metrics by shifting the focus from follower counts and likes to reach and views. This update, driven by evolving user behaviors and Meta's AI-powered recommendations, emphasizes engagement metrics such as "Sends per Reach." The platform will now label the "Plays" metric for Reels as "Views" and remove "Impressions" from Insights, though they will still be accessible in Meta Ads Manager. This strategic shift aims to provide a more accurate reflection of content performance, adapting to how users interact with the platform. (via Alessandor Paluzzi, Lia Haberman, and Instagram for Business) *source links in the comment section 👇 #creatoreconomy #influencermarketing #instagram #updates #news #carousel #creators

Sports fans are a passionate bunch. They crave constant updates, discussions, and community around their favorite teams and athletes. Social media is their go-to for this, creating a prime opportunity for advertisers to connect. ⬇️ (♻️ Repost to get someone in the YouTube ads game!) YouTube is a sports fan's playground. Numbers don't lie: YouTube Advertisers reported that the Olympics drive massive viewership. 👀 Imagine over 100 million views on videos related to the opening ceremony alone! Even though the Olympics have concluded, the action doesn't stop there. The demand for sports content is still strong. 💡 Here's how you can capitalize on this: - Content and Creator Takeovers: Partner with sports influencers or secure ad placements on high-traffic sports pages. - YouTube Shorts Ads: Grab attention with short, visually compelling ads designed specifically for YouTube Shorts. - Advanced Targeting: Use YouTube's access to CTV, affinity, and in-market audiences to reach the right audience with precision. We're putting these strategies into action. Our HVAC client's YouTube ad campaign is a perfect example. By targeting sports fans, they achieved: 🏅 Over 5.3 million video views 🏅 Significant YouTube Shorts viewership 🏅 Results exceeding the guaranteed rate Don't let this opportunity slip through your fingers. Let's turn your brand into a sports fan favorite! https://lnkd.in/gB286exC #youtube #youtubeads #olympics #summer #sports #performancemarketing #paidmedia