Struck

Congratulations to our friend, Daphne Koller, on being named to TIME's 2024 TIME100AI List! It's an honor to work alongside a visionary like Daphne, and the entire team at insitro.

Waking up to big news from our friends at MOMA Therapeutics! Congratulations to the team on reaching this exciting milestone.

If branding was an Olympic sport, the International Olympic Committee would be Michael Phelps. They just win at branding. Check out the seven core foundational aspects the Olympics brand upholds—and take notes.

We're hiring! Wanted: a creative visionary who can bring a brand's story to life through innovative architectural design and spatial planning. We need someone who dares to design, leads the charge, and delivers the wow. If that’s you, apply at struck.com/careers.

The Collision Awards are proving that animation is a medium, not a genre. We’re happy to announce that our brand work with Chia took the gold and our animated video with Altabank grabbed a silver medal. More than winning, we’re excited to be a part of this inaugural competition that’s creating a holistic platform that celebrates animation and motion design in all forms… winning is pretty cool too, though. See all the winners below.

👊Special shout out 👊to all of my travel, tourism and hospitality listeners this week…you’re in for a treat! 🎉 In this episode, I interview Kylie Kullack, the Head of Client Engagement and destination marketing expert at Struck. We explore the 🌍 world of destination marketing,🌍 including the unique strategies that differentiate it from traditional marketing. We also discuss the significant challenges caused by  📈  growing tourist markets and how to effectively manage and market destinations responsibly. 👍 Key Takeaways ✈️ Kylie details the unique aspects of destination marketing, like the need for a strong brand and a comprehensive funnel approach that focuses on the importance of collaboration and maintaining a clear, consistent narrative across all marketing channels. ✈️ We cover a vivid case study via Struck’s work with Utah’s tourism, including the impactful "Mighty 5" campaign which greatly boosted the state's recognition and visitation. ✈️ Kylie hits on one of my favorite topics: identifying top Key Performance Indicators (KPIs) and focusing on what truly matters to avoid analysis paralysis.  Are you ready to start attracting more visitors while ensuring sustainable and responsible tourism? Tune in now on your favorite listening app, on the website, or watch it on YouTube! https://lnkd.in/d24ht8ZP #entrepreneurs #destinationmarketing #vacationrentals #branding #travelandtourism #hospitality #hospitalityprofs #shorttermrentals #hotelprofs

Our animated Earth Day video for Altabank is also a finalist in the Collision Awards. This project was near and dear to our hearts to help #SaveTheGreatSaltLake. Go vote! Voting ends July 11: bit.ly/4eQzsf8

We're stoked that our animation work for Chia is a finalist in the Collision Awards. Go vote! Voting ends July 11: bit.ly/4eQzsf8

We're hiring! Wanted: experienced Executive Assistant with a sixth sense for organization and the ability to predict problems before they happen—and a passion for bringing big ideas to life! If that’s you, apply at struck.com/careers.

How do we build a better future? Design it. When our Chief Operating Officer, Kevin Perry, isn't busy COO-ing, he's teaching Design Strategy at the University of Utah—a course he co-created. Check out his recap on the semester, where he guides and motivates students to harness the power of design as a unique force for solving complex problems. bit.ly/4chrz0b #DesignThinking #Design #Innovation #HumanCenteredDesign