Structure First

Congratulations! Eric Corti and Brit Boatright were honored to attend the Ribbon Cutting for the official Grand Opening of Endurance Federal Credit Union's gorgeous new corporate headquarters in Duncan, Oklahoma. This project was truly a labor of love for Structure First. The leadership team at Endurance Federal Credit Union is outstanding, and it was both a pleasure and an honor to work through all of the details of this new operations center with their strong leadership team. It was also an absolute pleasure working with the local General Contractor, WW Builders, which has a strong local presence and history of producing quality buildings (which is one of the many reasons that Structure First uses local GCs). As always, we remain On Your Side. #ownersrepresentative #financialinstitutions #creditunion #credituniondesign #structurefirst

"Traditional financial institutions and fintech companies that are able to master customer journey mapping will be well-positioned to meet the evolving needs of their customers in an ever-changing marketplace." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"How to Win This Budget Season: Even during economic downturns, making marketing an investment will set your credit union [ and bank] up for success." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"Economic and demographic crosscurrents will force marketers to try fresh approaches to longstanding challenges in the coming year. The Fed's return to rate cutting is just one factor; another is the growing emphasis on family banking services. And everyone wants more flexible options for handling their finances." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"The banking industry is undergoing a profound transformation, driven by the dual forces of digital-first strategies and the rise of generative AI. According to IDC, spending on digital transformation is forecast to reach almost $4 trillion in 2027, with artificial intelligence and generative AI pushing investments." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"'Unique and impactful marketing initiatives help banks connect on a deeper level with their customers and communities,' said Russell Davis, ABA’s executive vice president of member experience. 'This year’s Brand Slam winners all have demonstrated incredible creativity in finding new and different ways to engage with their customers.'" #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

Strategies to mitigate fraud: Learn proactive strategies to safeguard your credit union [and bank] and protect members from evolving fraud threats. #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"A Shift in Loyalty: Young Consumers Seek Local Alternatives: According to the report, 52% of Gen Z and millennial consumers were contemplating a switch to community banks, with 47% eyeing CUs as viable alternatives. The trend underscored a growing dissatisfaction with the impersonal service often associated with larger banks." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"As Jay Baer once said, 'We are surrounded by data but starved for insights.' This couldn’t ring truer for bank and credit union marketing leaders. You’re swimming in an ocean of numbers, percentages and analytics…but are you really seeing the full picture? Let’s dive into why data – while invaluable – isn’t the be-all and end-all of your marketing strategy." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst

"This desire for personalization spans both digital and in-person channels. While digital banking adoption has accelerated, the report found that many consumers still value face-to-face interactions for certain activities. For example, 65% of Gen Z respondents said they prefer to open a new account in person, compared to 58% for older generations." #ownersrepresentative #financialinstitutions #bank #bankdesign #creditunion #credituniondesign #structurefirst