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THE IMPORTANCE OF SUPPORTING YOUR LOCAL CREATIVE BUSINESSES Supporting local creative businesses is important for a number of reasons, including: Supporting entrepreneurs By supporting local businesses, you help entrepreneurs succeed and grow. You're also encouraging innovation and creativity, as local businesses often bring fresh ideas to the market. Appreciating local artists Supporting local businesses that are run by artists and artisans helps keep traditional skills alive and ensures the community values their work. Fostering community spirit Small businesses are often integral parts of local communities, and supporting them helps contribute to the economic well-being of the community. Creating jobs Small businesses are a significant contributor to job creation, so supporting them helps sustain and create employment opportunities within the community. Unique products Small businesses often offer unique, handcrafted, or locally made products that may be more distinctive than mass-produced items Personalized service Smaller businesses often provide more personalized and attentive customer service. Environmental responsibility Many small or major local businesses prioritize sustainable practices and source products locally, which can reduce their carbon footprint. A local business can be held more accountable for their environmental and corporate responsibilities than a distance conglomerate or company without local ownership. Small businesses donate 250% more than larger businesses to local nonprofits and community causes. Small businesses are more likely to have knowledge of and contribute to local causes than larger businesses, leading to an improved local community.

UNDERSTANDING THE CREATIVE INDUSTRIES - A POWERFUL ECONOMIC FORCE MISUNDERSTOOD BY TRADITIONALISTS What are the creative industries? The creative industries are a sector of the economy that includes a wide range of activities and businesses that are based on creativity, skill, and talent: Arts: Museums, galleries, performing arts, visual arts, and arts organizations Design: Architecture, engineering, fashion, and product design Media and communications: Advertising, graphic design, marketing, public relations, publishing, and broadcasting Entertainment: Film, TV, animation, video games, post-production, and recreation Support services: R&D services, consulting, and post-secondary education The creative industries are a significant part of the economy and are considered a source of cultural and commercial value. They are also a dynamic sector that can provide new opportunities for developing countries. Some roles in the creative industries include: Concept artist Visual effects (VFX) Animation Unscripted TV Post-production Broadcast engineering Hair and makeup Costume designer Is the Creative Industry Economically Significant? The creative industry is considered economically powerful, contributing a significant portion to global GDP and generating substantial employment opportunities across various creative sectors like design, film, music, and publishing; with some estimates placing its value at around $2 trillion globally, making it a major economic force. Key points about the economic power of the creative industry:  Significant GDP contribution: The creative economy can account for a notable percentage of a nation's GDP, with the US seeing arts and culture contribute around 4.3% of its GDP.  Job creation: The creative sector generates a large number of jobs, particularly for young people and women. Economic multiplier effect: Spending in the creative sector often leads to further economic activity in related industries, creating a positive ripple effect. Rapid growth potential: The creative economy is considered one of the fastest growing sectors globally, with potential to further expand its economic impact. The Creative Business Model applies to non-creative businesses. This model helps as a starting point for funding conversations because it’s the same model for all businesses, whether creative or traditional. Whether you’re shipping bleach, blankets or a blog the raw materials may be different but the model for turning it into a business is the same. Using language a business person can identify with helps to start from a place of shared understanding. So, for those of you who either consider creative industries as not true industries or simply are ignorant of the economic impact of the creative industries, it is time to expand your horizons. The creative industries are not marginal, they’re potentially big business.

DO LOCAL FILM STUDIOS ATTRACT OTHER INDUSTRIES? Yes, film studios can help attract other industries to a region by stimulating the local economy, creating jobs, and generating revenue for local businesses: Local spending Film crews require food, transportation, lodging, and other services, which benefits local businesses like restaurants, hotels, and car rental agencies. Job creation Film productions create jobs for thousands of people, including writers, makeup artists, special effects technicians, set builders, and ticket takers. Tax revenue Film productions generate tax revenue for the local community. Infrastructure development A growing film industry presence can lead to the development of infrastructure. Skilled workforce A growing film industry presence can lead to the development of a skilled workforce. Many locations offer production incentives to attract film productions. These incentives can help stimulate the economy and boost employment opportunities.  A growing industry presence also leads to the development of infrastructure, a skilled workforce, and with more economic growth comes the ability to compete for more business.

DOES A LOCAL FILM STUDIO BENEFIT LOCAL SMALL BUSINESSES? Yes, a local film studio can benefit local small businesses: Jobs Film production on location creates jobs for local workers. For example, the filming of Black Panther in Georgia employed over 3,100 local workers. Revenue The film industry pays out billions of dollars to businesses in cities and small towns across the country each year. Infrastructure development Film production can lead to related infrastructure development in a local area. Tourism Popular films and television shows can boost tourism in a local area. Relationships Local film companies can establish relationships with local communities and organizations to lead to film projects. Some types of small businesses that can benefit from film production include local restaurants, hotels, dry cleaners, massage therapists, and catering services. "There will be a wide range of opportunities for existing businesses to partner with production companies once the studios are in operation. It will also help generate new start-up businesses to meet the needs of the workforce that will be circulating at the studios in the future," San Marcos Chamber of Commerce President and CEO Page Michael

IS THE FILM INDUSTRY A "REAL" INDUSTRY, SUCH AS MANUFACTURING AND HIGH-TECH? Yes, the film industry is a real industry that generates billions of dollars in revenue each year: Size The film industry is a global industry that includes production, distribution, exhibition, and home entertainment. In 2023, the global film industry was worth $285.62 billion, including box office and home entertainment revenue. Economic impact In 2022, the arts and cultural sector contributed $1.1 trillion to the U.S. economy, which was 4.3% of the gross domestic product (GDP). When a film or TV show is filmed on location, it can add over $670,000 per day to the local economy Influence The North American movie market is one of the most influential film-producing industries in the world. In 2022, the region earned $7.5 billion in box office revenue. Production The film industry includes many different types of production, such as film production companies, film studios, cinematography, animation, screenwriting, pre-production, and post-production. Distribution The distribution segment markets and transports films to theaters, streaming services, and other outlets. Exhibition Exhibition refers to the screening of movies and TV shows in cinemas. Revenue Revenue in the Cinema market is projected to reach US$85.16bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.14%, resulting in a projected market volume of US$109.40bn by 2029. The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, post-production, film festivals, distribution, and actors.

IS THE FILM INDUSTRY A HIGH-TECH INDUSTRY? Yes, the film industry is a high-tech industry: Technology has transformed every aspect of filmmaking From production to distribution, technology has improved every aspect of filmmaking. Technology has made filmmaking more efficient Digital cameras are less expensive and more functional than traditional film cameras. Technology has improved the quality of the final product Filmmakers can capture high-quality footage with greater flexibility and affordability. Technology has improved the audience experience Viewers can watch movies in innovative ways, such as with 3D spectacles, VR headgears, IMAX, and 7D. Technology has simplified the filmmaking process Software like Adobe Premiere Pro and DaVinci Resolve offer sophisticated editing capabilities, visual effects, and color grading options. Technology has made it easier to collaborate The cloud allows filmmakers and production teams in different parts of the world to work together. Technology has changed how movies are marketed Marketing campaigns can deliver content online. Technology has changed how movies are distributed Digital film distribution offers an enriched movie experience to the viewers.  Technology has changed how movies are experienced by audiences Streaming services allow viewers to watch their favorite movies at any time, anywhere. ARE VIRTUAL ANIMATION STUDIOS PART OF THE HIGH TECH INDUSTRY? Virtual animation studios are high tech industries:  Artificial intelligence (AI) and machine learning (ML): AI and ML can automate tasks like motion capture and rotoscoping, which can improve the efficiency and precision of the animation process. AI can also help create more realistic characters for storytelling. Virtual reality (VR): VR animation involves creating 3D digital environments, characters, and objects using specialized software. This allows for a seamless virtual experience. Real-time technology: Real-time technology can reduce render times, which can save time and money. Game engines like Unreal and Unity can help animators create high-quality products faster and more efficiently.  3D modeling: Innovations in 3D modeling can enhance the quality of animation. Augmented reality: Augmented reality can enhance the quality of animation.  The animation industry is growing rapidly, and new technologies are helping to create more realistic and creative animations. Just like it has for a lot of other industries, technology has completely changed the film industry – from the ways movies get made, to how they are edited, to the ways audiences watch them. Technology has simplified life for everyone involved in making a movie.

DOES A LOCAL FILM STUDIO PROVIDE THE BASIS FOR A GOOD ECONOMIC DEVELOPMENT STRATEGY? Local film studios can be a strong economic development strategy because they generate significant local spending by hiring local crew members, utilizing local businesses for services like catering and transportation, and can attract tourism to a region by showcasing its unique locations on screen, ultimately creating jobs, boosting retail sales, and generating tax revenue for the community. Key benefits of local film studios for economic development: Job creation: Film productions require a large workforce including camera operators, makeup artists, caterers, drivers, and more, often hiring locally which creates immediate employment opportunities. Local business spending: During filming, crews spend money on local services like hotels, restaurants, car rentals, and hardware stores, providing a direct economic boost to various sectors. Tourism boost: When a location is featured in a film, it can attract tourists who want to see the filming sites, leading to increased tourism revenue for local businesses. Community branding: A locally produced film can act as a marketing tool for a community, showcasing its unique features and attracting further investment. Development of related industries: A thriving film industry can foster the growth of ancillary businesses like post-production facilities, editing studios, and equipment rental companies. Tax revenue: Film productions often generate significant tax revenue for local governments through permits and filming fees. Important considerations for developing a local film studio strategy: Tax incentives: Many regions offer tax breaks or rebates to attract film productions, making them more likely to choose a particular location. Infrastructure development: Building soundstages, production facilities, and accessible filming locations can attract larger productions. Local workforce training: Providing training programs to develop local talent in the film industry can maximize the local economic impact. Marketing and promotion: Actively promoting the local film industry to attract filmmakers and showcase the region's unique qualities. Film and television production creates and supports jobs for millions of Americans in front of and behind the camera, while generating a valuable and sought-after global export.

IS THE FILM INDUSTRY A TRADE COMMODITY? Yes, the film industry is a trade commodity, and it's also a cultural product. The film industry is a major part of the global economy and is considered a leading American export: Commodity Films are products with exchange value that are produced within a specific economic system. Cultural product Films are also ideological products of the social and economic system in which they are produced. They can sell the American way of life to other countries. Economic impact The film industry is a major contributor to the economy, paying out billions of dollars to businesses across the country. Cultural impact Hollywood movies are a part of everyday life in many countries, especially for young people. Film theorists Comolli and Narboni point out that film is a commodity “possessing exchange value,” but which “as a result of being a material product of the system, it is also an ideological product of the system.” This is the two-fold aspect of the film. International influence Hollywood has been a dominant force in the world movie market since World War I. The film industry is a valuable cultural and economic resource for the United States and is expected to grow in the coming years: Global market growth The film and video market is expected to grow from $285.62 billion in 2023 to $390.76 billion in 2028. Factors driving this growth include the increasing demand for video content, the rise of social media, and the digitization of media. North American dominance The United States is home to one of the most influential film-producing industries in the world. Here are some statistics about the US movie market revenue in 2023: Box office revenue The US box office revenue in 2023 was around $8.91 billion, which was an increase from $7.37 billion in 2022. However, it was still lower than the revenue in 2019. Movie and video production revenue The revenue of the movie and video production industry in the US in 2023 was $35.3 billion. This was an increase of 0.4% from the previous year. International box office revenue The international box office revenue in 2023 was $24.8 billion, which was a 35% increase from 2022. Market share As of February 2023, the "Big Five" major film studios held over 80% of the market share in the US and Canada. These studios are Disney, Paramount, and Sony/Columbia. The box office has been recovering since 2020, but it has not yet reached pre-pandemic levels. It is, however, well on its way to do so. Local economic impact Film and TV production takes place in all 50 states, the District of Columbia, and Puerto Rico. Streaming platforms The availability of streaming platforms, which offer superior sound quality and make content more accessible, contributes to the growth of the market.  Innovative marketing The emergence of new marketing and distribution platforms, such as digital newspapers, IPTV, and online music, is expected to propel the industry's expansion.

WHAT ARE THE BENEFITS TO LOCAL EDUCATION FROM A FILM STUDIO? A film studio can benefit local education in several ways, including: Hands-on learning Film schools provide students with hands-on experience through projects like commercials, music videos, and short films. This collaborative environment mirrors the reality of a real set. Industry connections Students can make connections with industry experts and like-minded people. These connections can lead to job opportunities in the future. Professional equipment Students can use high-quality equipment to develop their projects. This can help their work look more professional and stand out at festivals and other opportunities. Creativity Film schools encourage students to collaborate and learn from each other, which can lead to increased creativity and innovation. Memory Practicing filmmaking or acting can help improve memory.  Career opportunities There are many career opportunities for those with video production education, including film and television production, corporate videos, and online content creation.