SUBTLEGEND Consulting

A little bit about us - We are SUBTLEGEND. Fashion & luxury business consulting for the next generation of brands. We are focused on getting brands closer to their customers. Our results-driven, customer-centric approach has rightsized DTC, B2B, e-commerce, brick & mortar, and legacy brands across North America, Europe, Asia, & Australia. A note on the founder, GRACE LANE Having been a resource to thousands of businesses across North America, Europe, Australia, & Asia, Grace is known as a strategist, fixer, podcast host, & founding member of a growing private portfolio of businesses. Sick of unnecessary red-tape & excuse-filled corporations, Grace founded SUBTLEGEND in 2019, a bespoke consulting firm focused on nothing other than getting results for it's clients. SUBTLEGEND prides itself on long-term client relationships. “Our clients are often with us for years. The majority of those that worked one-on-one with us at our founding, still do today. But businesses change and flow,” says Grace.   When asked about what happens when clients don’t take her advice, Grace’s perspective is enlightening. “Our goal isn’t to have the best advice or the most right answer for our clients. Our job is to give them solutions to problems that we know they can carry out. It’s not about being right. It’s about getting it done.” We are focused on our clients. Just ask them, we are who you call.

The Latest Episode: An Unfiltered Conversation About the 2024 Election. A PODCAST NAMED SCOTCH CLUB. Because some conversations require a stiff drink. https://lnkd.in/egvRZcKN

Why hire a “consultant” when you can hire a legend? 👇🏻 If you feel like you’re constantly putting out fires for your business, you don’t need a consultant. Protecting everything you’ve built starts with fixing from the inside out. Let SUBTLEGEND be the fixer for your luxury business with legend qualities. Find out what it means to be a resident with SUBTLEGEND. 👇🏻 https://lnkd.in/ehKeUNwU

✒ A Letter From The Founder, Grace Lane   We are more than half-way through 2024 & like most this decade, it's been a wild year. I am not sure about you, but it feels as though every month is a year & every year is now a decade. Marketing, news, & consumer behavior is moving at the speed of light.   As a firm, we have been fortunate enough to see growth again this year. We have enjoyed time working from the office & across the pond with our U.K. clients. We are grateful to be able to post client wins like 30% sales growth YOY & $154K increase in profits QOQ.   However, we would be lying if we said doing business was easy right now. Have you been struggling to hit sales numbers this summer? Wondering where all your cash has gone? Uncertain about where to put your marketing budget? Feeling like you have too much information & not enough all at the same time? You are not alone.   While we don't have a one-size-fits-all answer, we can tell you this. If you are struggling to find success, here are a few methods we are holding on EXTRA tight too with our clients right now.   Do more of what works. Simplify your business & stop trying to do everything. It's about doing only what moves you forward & only intentionally experimenting.   Conserve & streamline resources. Use what you've got!!! I can guarantee there are plenty of resources & assets available to you already that won't cost you more in time or money. Focus on what you have & what you can use to move your business forward.   Go for a step, not a miracle. In slow times, business owners get focused on how they can "get back" to their better months. We are in a seasonal business! It's not about making every month like your "Black Friday" month or your "Launch" month. It's about making this month just 10% better.   Beyond just our current clients (or residents as we call them), I get messages that roll in throughout the day & lately it seems everyone is finding it hard to celebrate even the smallest of wins. Our final piece of advice as we grind our way to the end of August? It all comes down to you. So protect yourself. Protect your mind. Protect your vision. These are the times where true legends are built. ▶ Update: As you know this COVID cycle has not yet come to an end & we are still reeling from the economic impact of a global pandemic, war, & political turmoil. When this consulting company started in 2019, we made a commitment to always "be the light" to those around us. The first full year in business was 2020 & it not only set the foundation for our company, but shaped our future & how we would handle crisis for decades to come. Given the immense need for support, just as we did during COVID, we are currently recording almost daily for our podcast & continuing to peel back the curtain on our strategies via our blog. On days where it seems hard to find your way through, we hope to be the spark you need to continue to move your business forward.

The Power to "Make" Someone #SUBTLEGEND

Held Back by a Business Partner: Navigating Misalignment and Moving Forward #SUBTLEGEND

The Worst Job In The World... or so we think. #subtlegend

With the uncertain times we are living in, the key to your business lies in authenticity and thoughtful leadership. #Subtlegend

Starting is easy, choosing your path is hard. Subtlegend is focused on getting you closer to your customer. #subtlegend