Sundberg-Ferar

Sundberg-Ferar

Design

Walled Lake, MI 2,497 followers

Meaningful Solutions through Exceptional Design.

About us

Sundberg-Ferar is a product innovation studio. We create exceptional, user-centered solutions in mobility, consumer, & commercial products that grow your business. A full-service product design consultancy out of Detroit, we are multi-disciplinary team of creative, talented, status-quo-questioning people. Our energy is focused on the design and development of uniquely differentiated products and experiences. Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions. Throughout our 87-year history we have evolved to serve clients from local startups to multi- national OEMs. Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of products and experiences that enhance our lives.

Industry
Design
Company size
11-50 employees
Headquarters
Walled Lake, MI
Type
Privately Held
Founded
1934
Specialties
Industrial Design, Engineering, Prototyping, Innovation Strategies, Design Research, Ergonomics, Internships, and Product Research

Locations

Employees at Sundberg-Ferar

Updates

  • View organization page for Sundberg-Ferar, graphic

    2,497 followers

    On behalf of everyone at Sundberg Ferar, we extend our heartfelt thanks to both Greg Doyle and Kathleen Stillman and Oakland County Business Retention & Growth team for presenting us with the proclamation from County Executive David Coulter in honor of our 90th anniversary. It was truly a privilege to receive such meaningful recognition, and we are grateful for your continued support and partnership. This commemorative award is a testament not only to our team’s dedication but also to the strong relationships we've built within the Oakland County business community. Thank you for celebrating this milestone with us and for your role in helping us grow and thrive. We look forward to many more years of collaboration and innovation together! https://lnkd.in/gqzipXH8

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    🎉 What an incredible evening at Sundberg Ferar's 90th Open House – Bonfires & Breakthroughs! 🔥💡 From inspiring conversations around the bonfire to groundbreaking ideas lighting up the room, it was a night to remember. We celebrated 90 years of design excellence, innovation, and the strong connections we've built with our Michigan community . A big thank you to everyone who joined us to reflect on the past, celebrate the present, and ignite the future of design. Lastly an immense shoutout to the visionary principals of Sundberg Ferar, Grey Parker, David J. Byron, and David Thimm whose leadership and passion made our Bonfires & Breakthroughs event such a success! Your dedication drives our team forward, and your commitment to innovation keeps our legacy strong. Here’s to celebrating 90 years of design excellence and many more years of pushing boundaries together! #SundbergFerar90th #SundbergFerar #BonfiresAndBreakthroughs #90thAnniversary #MichiganDesign #Industrialdesigners #Innovation #DesignCommunity #CelebratingExcellence

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  • View organization page for Sundberg-Ferar, graphic

    2,497 followers

    Sundberg-Ferar is hosting BONFIRES & BREAKTHROUGHS. Make sure to attend it today. LFG!!

    View organization page for Sundberg-Ferar, graphic

    2,497 followers

    Join us for a memorable evening at our Walled Lake studio as we celebrate Sundberg Ferar’s 90th anniversary! 🎉 Let’s honor our Michigan partners and reflect on nine decades of innovation and dedication while looking forward to an exciting future. Enjoy food, beverages, and a cozy bonfire—all perfect for networking and celebration. We can’t wait to celebrate with you! 🌟

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  • View organization page for Sundberg-Ferar, graphic

    2,497 followers

    Today is the day for Bonfires & Breakthroughs! Join us as we spark ideas and ignite discussions around the future of innovation. Let’s celebrate 90 years of creativity, collaboration, and the exciting breakthroughs that are shaping our industry. Ready to light up the conversation? Let’s go!🔥☄️🪵✨

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            🚗✨ HATCI and Sundberg-Ferar have engaged in multiple CoLABs to explore emerging use-cases and ideate unique features for various Hyundai, Kia and Genesis brand segments. The teams prepare for multi-day workshops by building hypotheses and identifying knowledge gaps to script experiential design activities. 25+ participant teams explore competitive brands, product and consumer pain-points, identify new differentiating vehicle features and generate new feature concepts. After the teams prioritize a product roadmap aligned with emerging technologies, SF supports each concept with illustrations to communicate the potential customer experience. The outputs of these CoLABs provides the foundation for all-new vehicle program features. Come check them out today at " Bonfires & Breakthroughs" Sundberg Ferar's Open House! 🔥

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  • View organization page for Sundberg-Ferar, graphic

    2,497 followers

    🔬✨ Innovating Medical Equipment Together! Sundberg Ferar is proud to have collaborated with Bio-Rad to bring the GENESIS: SINGLE CELL ANALYSIS SYSTEM to life. Our collaborative journey focused on: 🔧 Redesigning the instrument enclosure for enhanced durability and aesthetics. 🛠️ Improving user functionality and ergonomics to elevate the user experience. 🎨 Defining and executing a new, mature brand language that reflects innovation and quality. 🔄 Simplifying assembly processes to streamline production and maintenance. 💧 Integrating state-of-the-art micro-fluidics systems for cutting-edge performance. Together, we're pushing the boundaries of single-cell analysis! 🌟 #Collaboration #Innovation #SingleCellAnalysis #BioRad #SundbergFerar

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  • View organization page for Sundberg-Ferar, graphic

    2,497 followers

    We’re thrilled to highlight our collaboration with M3D, where we had the privilege of designing and engineering two revolutionary medical products featuring their cutting-edge radiation technology: the Lympho Cam and Ravin Cam. This partnership brought together our talented industrial design and engineering teams, who worked in tandem to ideate, test, and refine every aspect of these devices. Our electrical engineering efforts played a crucial role in integrating advanced features into both products. We focused on custom hardware and software to seamlessly bring together multiple internal devices into a single compact, user-friendly system. Additionally, we developed sophisticated circuitry that enhances the functionality of the Lympho Cam and Ravin Cam, providing healthcare professionals with reliable tools for patient care. From enhancing usability and ergonomics to developing a robust mechanical structures, we focused on ensuring that both products are not only functional but also user-friendly. Our teams engaged in an iterative design process, prioritizing feedback and continuous improvement. The Lympho Cam and Ravin Cam represent a significant advancement in medical technology, and we’re proud to be part of this journey with M3D. Don’t miss out on this incredible showcase at “Bonfires & Breakthroughs” 🔥. Here’s to innovation and collaboration driving the future of healthcare! 🌟 #Innovation #MedicalDesign #Collaboration #HealthcareTechnology 

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  • View organization page for Sundberg-Ferar, graphic

    2,497 followers

    🔥🎉 It's Tomorrow! Join us for "Bonfires and Breakthroughs" as we celebrate 90 Years of Sundberg Ferar! 🎉🔥 Make sure to come in and enjoy an evening of Michigan-made innovation, featuring showcases of our latest partnerships, a live AI demonstration, and fantastic networking opportunities. Let’s honor the legacy of Sundberg Ferar while embracing the promising future ahead. Don’t miss this wonderful chance to connect with fellow industry professionals and celebrate our shared journey! We can’t wait to see you there! 🌟 #SundbergFerar90th#Innovation #Networking #BonfiresAndBreakthroughs

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    🌟 Excited to highlight our collaboration with RedAlign, a pioneer in innovative motor inspection technology! Together, we’ve developed advanced real-time laser surface inspection solutions for precise shaft alignment verification and analysis. This efficient method not only surpasses traditional, labor-intensive processes that require factory shutdowns but also significantly reduces the financial impact of downtime. RedAlign's system offers live monitoring of shaft alignment and continuous motor performance tracking, extending motor life across various industries. A key focus of our project was creating strong and clearly articulated visual brand language, ensuring that the innovative technology is communicated effectively. Here’s to driving efficiency and innovation together! 🚀 #Collaboration #Innovation #MechanicalDesign #MotorTechnology

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    🚀 Meet Speedhorse: We partnered with BORA® Tool to create innovative concepts for job site equipment, leading to the development of the Bora Portamate “Speedhorse.” With an incredible 1.6-second setup time, it’s the fastest-deploying sawhorse in the industry, helping users save time and energy on the job. Join us at our 90th anniversary event, "Bonfires and Breakthroughs," where we’ll showcase this groundbreaking product and more! 🔥🔧 #SundbergFerar #AffinityToolWorks #Innovation #Speedhorse #BonfiresAndBreakthroughs

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