SuperCircle

News of the Week: Governor Newsom Ratifies California’s Responsible Textile Recovery Act (SB 707) California has officially made history this week as Governor Gavin Newsom ratified SB 707, the Responsible Textile Recovery Act, marking the first fashion and textile-focused Extended Producer Responsibility (EPR) legislation in the U.S. 🌱 This groundbreaking law will hold all brands selling in California accountable for textile waste, regardless of where they’re based. Producers will now be responsible for funding the collection, recycling, and reuse of their products—driving real change in circular solutions. We’re proud to have played an active role in progressing this legislation alongside our partners and friends Rachel Van Metre Kibbe at ACT (American Circular Textiles) and Kathleen Talbot at Reformation, among many more. At SuperCircle, we’re working with over 40 brands to ensure compliance and accelerate the shift towards a truly circular future—and you could be next. Send us a DM or reach out to inquiries@supercircle.world to learn how you can get started. California is setting a powerful precedent for the rest of the world to follow. We’re not just recycling textiles—we’re transforming the future of fashion 💪 #CircularEconomy #SB707 #TextileRecovery #Sustainability #SuperCircle #FashionRevolution

So long, swim season 👋 Our Second-Life swim recycling program with J.Crew is the most sustainable solution for your end-of-summer closet cleanout. Here’s why: 1. Swimwear often ends up in landfill, where it joins the 95 million tons of textile waste that hits landfill each year. 2. Once there, synthetic fibers can take up to 1000 years to break down—polluting waterways, damaging soil systems and contributing to warming. 3. With continued recycling innovation, we are now able to fiber-to-fiber and open-loop recycle swim, ensuring our styles live on for a second life Just this season, we’ve taken back over 10,000 swim items (from any brand) and rewarded recyclers with over $50k in J.Crew credit to redeem on anything (not just swim). That’s circularity in action!  Ready to give your swim a second life? Recycle here → jcrew.supercircle.world/ #circularity #textilerecycling #fashionsustainability #secondlifeswim

We are proud to announce our Co-Founders Chloe Marie Songer, Stuart Ahlum, and Phong Nguyen have been named among the Vogue Business Top 100 Innovators in Sustainability 🎉 “What fashion needs to do for the planet is clearer than ever. Making it happen is the hard part. This year’s sustainability innovators are the ones challenging the status quo, championing voices throughout the supply chain and working tirelessly to encourage the industry and the environment to coexist — and to uplift people within the ecosystem rather than leave some behind.” — Vogue Business It has been a remarkable journey since our launch in 2022 and, today, we are even more empowered to continue our work in combating the textile waste crisis—building the infrastructure and technology to power a circular economy and a more sustainable future. We congratulate all our fellow innovators and are endlessly inspired by the work you are doing to drive change in the fashion and beauty industries. 🤝 Thank you to Elektra Kotsoni at Vogue Business for your time, effort and vision in creating this 2024 class of innovators—we are honored to be included. 🙏 Lastly, thank you to our incredible team at SuperCircle and all of our partners who believe in and continue to drive our shared mission. This is truly just the beginning. 🚀 Check out the full 2024 class of Innovators via the link in comments. #VB100

Come join our team ♻🚀! We're on the hunt for the right seasoned (but still scrappy) Retail SaaS Revenue leader to helm our Sales team, helping fuel our mission to divert 1B+ textiles from landfill by 2030. Who we are: - The first & only full-stack textile recycling platform, powering circularity for the world's best brands—J.Crew, Reformation, UNIQLO, and more - An AI-powered technology & logistics company that's created first-of-its-kind critical digital infrastructure to unlock textile recycling at scale - A high-growth seed stage company that has grown 10x YoY since our 2022 launch, predominantly off of inbound - A remote (though with a NY nucleus & co-working space), high-octane, high-human team of 15 working fervently to end the textile waste crisis—and use disruptive tech to do it Who you are: - SaaS Sales leader with a demonstrated track record catalyzing early stage growth, instituting sales strategy, process, tools, & building a high-impact team - Experience selling into Retail Sustainability, Supply Chain, Operations, and Marketing orgs, in particular Big Box & Specialty Retail $1B+, with a rolodex of contacts - Player/coach who has successfully built & shaped teams, while also rolling up sleeves to dive deep into the work themselves - High-human, high-octane leader & teammate inspired to dedicate themselves to an impactful and imperative sustainability mission Apply below! ⬇ https://lnkd.in/gZ_rC7Tz

Emerson Collective’s #ClimateScienceFair is back in NYC, Sept 21-23! We’re excited to share SuperCircle—and the world's first full-stack textile recycling ♻ platform—at this year’s fair with Friends of the High Line for a weekend of curiosity and experimentation as we dive into what possibilities exist in our collective climate future 🌎. The fair is free and open to the public, so we’d love for you to join us as we #EmbraceWonder! Head to https://lnkd.in/eKr7szmd for more information.

This is the rare LinkedIn post about… underwear.  And not new underwear either—worn out, ready-to-retire underwear. 🩲👙 If it gives you the ick to think about what to do with the stuff at the very bottom of your top drawer, we can promise it is way less icky than the reality of where these undergarments usually end up, which is… in landfill. In fact, undergarments represent a disproportionate amount of the 95 million tons of textile waste expected to hit landfill this year for three big reasons: 🗑️ Little-to-no perceived value: The lower the perceived value, the more used textiles are associated with “trash” and end up thrown out. ✖️Limited end-of-life optionality: This category is generally not viable for donation or resale channels, leaving consumers with few end-of-life options. 📈 High-frequency basic: Underwear and innerwear (socks, undershirts, hosiery) are daily use, lower cost items that we tend to replace quickly, meaning we produce & consume a LOT of them—it’s a $6.5B industry expected to reach $9B by 2028. And that’s before we even talk about certain headline-making celebrities who’ve admitted to *never* re-wearing a pair of socks. Which is exactly why we’ve made best-in-class recycling of this category a focus at SuperCircle, recycling 30-50k units every single week (with capacity growing!)—keeping them out of landfill, and fiber-to-fiber recycling them for a second-life. We’re proud of this work and have zero ick about it—for proof (and a bit of humor) check out the clip below of SuperCircle’s Co-Founder & CEO Chloe Marie Songer talking about her very personal experience when an early package was inadvertently routed to a destination other than our recycling facility…🙃 And, we’re proud to work with some of the very best in this space, including NYC start-up sustainable intimates & innerwear brand Subset, whose SuperCircle trade-in program accepts everything in your top drawer in exchange for credit on your next purchase of their sustainably produced, best-in-class basics. So, if you’re ready to start recycling, follow the link in comments! If you’re a brand with underwear, socks, bras, undershirts, or any other textile waste—shoot us a DM, and let’s work together to recycle. *Intellect Insights Journal, Global “Underwear Market” [2023-2030]

We’re thrilled to announce that we’re in the running to host a panel at #SXSW 2025, and we need YOUR support to make it happen! Our CEO and Co-Founder Chloe Marie Songer Songer will join Luciano Rodembusch, General Manager - Senior Vice President, Pandora, Vanessa Barboni Hallik, Founder and CEO, Another Tomorrow, and Logan T Duran, Vice President of ESG & Sustainability, Tapestry. “Creating A Circularity Roadmap For Jewelry, Fashion, Beauty” will dive into how companies are beginning to identify and action new innovations and solutions across their supply chains to catalyze a shift in how they approach climate change in their day-to-day operations. If you’re as passionate as we are about a sustainable future, please take a moment to cast your vote and share with your network! 🙌 Vote here: https://lnkd.in/enaFyMbx (ends on August 18th) Huge thanks to BPCM. for their partnership bringing this panel concept to life! #SXSW2025 #SXSWpanel #sustainability #fashionsustainability #circularity #thoughtleadership

Our favorite week of the year is just around the corner. Mark your calendar and join us September 22-29 for NYC Climate Week—the largest annual climate event of its kind, bringing together over 600 events and activities across the City of New York. This year’s theme: It’s Time “We’re in the age of urgency. Investment in clean energy and net zero technologies is higher than ever, but 2024 started out warmer than ever recorded, following a year that already broke through the annual average 1.5-degree C mark. People and companies are waking up to the fact that we need to act, fast, as they see the effects of climate change all around them.” — Climate Group Follow along for updates on how we’re showing up, events to attend, and connect with our community of circular innovators and activists. Will you be there? Send us a DM - we’d love to see you! #ClimateWeekNYC #climatesolutions #circularsolutions #fashioninnovation

$1M in post-consumer recycling credits issued 🥳 Our post-consumer trade-in product has continued to grow with the recent launch of Oncept and last month’s expansion of our Parachute Home recycling program to all retail locations nationwide. And—we are excited to share a major milestone: SuperCircle has surpassed $1M in post-consumer recycling credits issued, while retaining strong credit redemption rates of 50%+. We are proud to be delivering ROI-positive recycling programs for our brand partners, engaging tens of thousands of consumers, diverting millions of textiles from landfill, and driving business value—a win-win-win for customers, brands, and planet. And our work has only just begun… If you are a brand or textile producer at any scale, we’d love to work with you on building an ROI-positive end-of-life program. Reach out to us at inquiries@supercircle.world to learn more. Here’s to the next $1M! #postconsumerrecycling #textilewastesolution #circularity #sustainablefashion

What does ‘closing the loop’ mean? 🔄 We love how our partner tentree articulates this concept: having a plan for products at each stage of the lifecycle: design, use, and end-of-life Since the launch of our end-of-life post-consumer recycling program with Tentree, we’ve successfully diverted over 14,000 items and over 1,700lbs of textiles from landfill—putting them back in circulation for new design, new use, and a continued life. Circularity, or 'closing the loop,' ensures that materials are reused, recycled, or repurposed at the end of their initial use, reducing waste and environmental impact. By closing the loop, we create a sustainable system where resources are continually cycled back into production, supporting a healthier future for our planet. Ready to recycle? Start here with Tentree and earn credit on your next purchase: https://lnkd.in/eBXEHWcS Curious to learn more about our end-of-life recycling capabilities and programs? Reach out to us at inquiries@supercircle.world #circularity #postconsumerrecycling #endofliferecycling #sustainability #sustainablebrands #SuperCircle