Those are some pretty SWEET milestones 🎉 It was a pleasure to help guide this spooktacular journey 🫶
🚀 Reflecting on the Fast-Paced Success of Halloween '23 🚀 In the whirlwind of social media, it's easy to zoom through milestones without catching a breath. Today, we're hitting the pause button to spotlight the spooktacular journey of our Halloween '23 campaign! Smarties embarked on a mission to sprinkle joy and sweetness, and the response from our incredible community has left us over the moon! 🌙 The enthusiasm our audience responded with, across platforms, was beyond extraordinary– we received 31,000+ comments on TikTok alone in October. The Smarties community created an unforgettable Halloween season! A huge shout-out to everyone who made Smarties a part of their celebrations—here's to more sweetness, surprises, and smiles ahead! #Smarties #Candy #CPG #Halloween #2023 #Halloween23 #TikTokMarketing Check out one of our fav TikToks, created by the team at Suppertime, from our campaign: https://lnkd.in/ehVGZaVm