Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
Back at it. This is about all I can post from this one!
Surella
Broadcast Media Production and Distribution
Production partner in the live broadcast, cinema and immersive space
About us
- Website
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www.surella.live
External link for Surella
- Industry
- Broadcast Media Production and Distribution
- Company size
- 2-10 employees
- Type
- Privately Held
Updates
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
The dynamic of filmmaking is undergoing a permanent change. At some point, the economics don't make sense if you're building models based on data from as little as 2-3 years ago. Like all industries, what once worked for so long, isn't necessarily working and it's time to adapt. I made a film in 2008 when research indicated a potential 750-1.2m gross return based on the comparables. We grossed less than 500K because the landscape shifted thanks to the economic crash of late 2008/9. There was no recovery to the previous model. Thankfully, we are at a time when technology is enabling productions to achieve a perceived value far higher than the actual spend. This is an opportunity. The only caveat is that viewers need to adapt as well. If the film doesn't have a "name," it needs to be flawless AND you need to understand making the film is less than half the battle. Four walling a marketing campaign is critical. There, that's my nugget for the day
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
The experience Cosm provides could revolutionize how we ingest live events. One of the knocks of VR is the loneliness of it all, taking a shared experience and confining you into a headset. This is doing the opposite! Bringing an advanced and sophisticated theme park experience to sports and live events. A social setting with good food and drink. It's a recipe for success
LIVE National Basketball Association (NBA) games? ✅ In immersive 8K+? ✅ All in #SharedReality? ✅ Get ready for a brand-new live game viewing experience Cosm Los Angeles this year through our first-of-its-kind partnership with the NBA, bringing fans together and closer to the action in Shared Reality. #NBA #NBAgames #basketball #immersive #cosm #cosmlosangeles #losangeles #discoverla #immersiveexperience
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
#livestreaming Surella Canon USA Tesla PA truck!
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
Prep Time! Live Cinema Services MultiDyne Video & Fiber Optic Systems FUJINON Lenses Canon USA Angenieux Sony
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
If you're at #NAB, I'm speaking on a Cinematic Multicam panel sponsored by FUJINON Lenses today at 11am at CineCentral in Central Hall
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CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
In 2016, I went to Fargo ND and worked on a VR piece for ESPN with some great people and the groundbreaking Nokia OZO. I really thought we were on the cusp of an immersive narrative revolution but we know how that turned out. Now that Apple and Meta are leading the charge on reinventing spatial and immersive experiences, I am super excited about executing for the masses.
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Surella reposted this
CEO - Surella, a creative production and production services company specializing in cinematic immersive & multicam activations. From concept to execution, B2B and B2C
Thanks #creamsource for the coolest swag at #cinegearNY. My little guy has been asking about LED lighting all day
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