Green2Sustainable

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News Release: Greenhushing Some companies have become reluctant to discuss their ESG and sustainability accomplishments. Channel Islands Harbor, CA – October 15, 2024 - Escaping much public attention, some companies have become more discreet or reluctant to discuss their sustainability and Environmental, Social, and Governance (ESG) accomplishments. They have adopted a strategy called "greenhushing." According to a survey reported in The Washington Post involving 1,200 large private companies that have set climate targets, it found that 1 in 4 of these companies do not plan to publicize their targets or progress. Among the reasons these companies are adopting greenhushing strategies are the following: •        Added scrutiny (and lawsuits) by stakeholders about a company's ESG and sustainability actions, claiming the company is "not ambitious enough" regarding its sustainability progress. •        Added scrutiny (and lawsuits) by stakeholders about a company's ESG and sustainability actions, claiming the company is "going too" far or "moving too fast" in these areas. •        Concerns about possible political repercussions from both the "right" and the "left." However, according to Steve Ashkin of Green2Sustainable, the professional cleaning industry's leading advocate for sustainability, not reporting ESG and sustainability progress can have several negative implications. He points to the following: Inspiration. Organizations need to be inspired to act. Fewer companies reporting their ESG/sustainability progress results in less incentive for other organizations to follow suit. Knowledge. Companies learn from each other. By reporting their ESG/sustainability progress, companies can share lessons learned, disappointments, best practices, and innovative ideas with other companies. Discussion. Greenhushing blocks discussion. For ESG/sustainability initiatives to move forward, we need transparency, which can only come from open discussions and conversations. Delay. Silence around ESG/sustainability initiatives may stall all the progress made in the past few years. Publicizing successes keeps these initiatives alive and moving forward throughout the business community. Ashkin also offers a different perspective on greenhushing. He argues that many companies are merely taking a moment to pause and reflect on their sustainability efforts. "This is a vital part of their sustainability journey. This reflection will ultimately lead to greater achievements that they will be eager to share.” About Green2Sustainable Green2Sustainable provides a set of online tools to assist organizations of all sizes gather and analyze sustainability-related data. Our goal is to transform this data into meaningful information that can help organizations make informed decisions, report on finite results, and create a culture of sustainability.

News Release: Greenhushing Some companies have become reluctant to discuss their ESG and sustainability accomplishments. Channel Islands Harbor, CA – October 15, 2024 - Escaping much public attention, some companies have become more discreet or reluctant to discuss their sustainability and Environmental, Social, and Governance (ESG) accomplishments. They have adopted a strategy called "greenhushing." According to a survey reported in The Washington Post involving 1,200 large private companies that have set climate targets, it found that 1 in 4 of these companies do not plan to publicize their targets or progress. Among the reasons these companies are adopting greenhushing strategies are the following: •        Added scrutiny (and lawsuits) by stakeholders about a company's ESG and sustainability actions, claiming the company is "not ambitious enough" regarding its sustainability progress. •        Added scrutiny (and lawsuits) by stakeholders about a company's ESG and sustainability actions, claiming the company is "going too" far or "moving too fast" in these areas. •        Concerns about possible political repercussions from both the "right" and the "left." However, according to Steve Ashkin of Green2Sustainable, the professional cleaning industry's leading advocate for sustainability, not reporting ESG and sustainability progress can have several negative implications. He points to the following: Inspiration. Organizations need to be inspired to act. Fewer companies reporting their ESG/sustainability progress results in less incentive for other organizations to follow suit. Knowledge. Companies learn from each other. By reporting their ESG/sustainability progress, companies can share lessons learned, disappointments, best practices, and innovative ideas with other companies. Discussion. Greenhushing blocks discussion. For ESG/sustainability initiatives to move forward, we need transparency, which can only come from open discussions and conversations. Delay. Silence around ESG/sustainability initiatives may stall all the progress made in the past few years. Publicizing successes keeps these initiatives alive and moving forward throughout the business community. Ashkin also offers a different perspective on greenhushing. He argues that many companies are merely taking a moment to pause and reflect on their sustainability efforts. "This is a vital part of their sustainability journey. This reflection will ultimately lead to greater achievements that they will be eager to share.” About Green2Sustainable Green2Sustainable provides a set of online tools to assist organizations of all sizes gather and analyze sustainability-related data. Our goal is to transform this data into meaningful information that can help organizations make informed decisions, report on finite results, and create a culture of sustainability.

FAQs about Green2Sustainable's Reporting Capabilities🙋🏻♂️ #sustainabilityreporting #green2sustainable #sustainability

Questions about the #Green2Sustainable System

Video: How the Cleaning Industry Convinced the US Green Building Council to Change Their Thinking. The original version of LEED v5, introduced by the USGBC earlier this year, eliminated the pre-requirement for Green cleaning for a building to be LEED-certified. Further, it reduced the number of points a facility can earn by being Green-certified. In this video, Steve Ashkin, the leading advocate for green cleaning and sustainability in the industry, discusses how he, ISSA, BSCAI, several other organizations, and members of the professional cleaning industry convinced the USGBC to reinstate many of the past Green requirements. It's a significant accomplishment—a victory in many ways—that the entire cleaning industry should be aware of. Here is the video - and thank you for making this happen. https://lnkd.in/gsiugADf

What is #Green2Sustainable All About? 🌿 This video answers these questions and much more, as well as introduces two of the organization's key people, Steve Ashkin and Katrina Saucier. ☝️Key Point in the Video: 👉Question: How important is it that the #sustainability #data collected by an organization be accurate? 👉Answer: It's extraordinarily important. Without high-quality data, your conclusions are inaccurate, and, therefore, are your actions. It's essential to have accurate sustainability data at your fingertips.... which can be accessed using the Green2Sustainable technology. Watch the video and use the space below to let us know what you think. Your feedback is invaluable to us, and we encourage you to share any questions or thoughts you may have. https://lnkd.in/gD_96UrE Note: After more than 12 years, Katrina has moved on to a new opportunity.

Quick Take: Seven Benefits of Operating more #Sustainably 1.   Improved profits. Studies suggest that companies integrating #environmental, social, and governance (#ESG) priorities into their growth strategies can outperform their peers, potentially improving earnings by up to 60 percent. Similarly, #Deloitte's research indicates that inclusive cultures, often part of broader sustainability efforts, correlate with a 27 percent increase in profitability and a 22 percent boost in productivity. 2.   Attract top talent. Being a sustainable business is vital in attracting top talent. A Deloitte survey found that 49 percent of Gen-Zs and 44 percent of millennials have selected employers based on their personal ethics. 3.   Reducing costs. Invariably, the first benefit noticed when an organization operates more sustainably is reduced fuel and energy costs. Optimal fuel efficiency also helps reduce carbon emissions. Further, the employees at #sustainability-focused companies are motivated to perform for the company. They value the company's ESG efforts and want to be a part of its success. 4.   Enhanced customer acquisition/loyalty. Today's customers care about making sustainable choices. Year after year, studies indicate consumers prefer to do business with Green and sustainability-focused brands. Knowing an organization is doing its part attracts new customers and makes current customers feel better about an organization. 5.   Maintain a competitive edge. By operating more sustainably, reducing water, fuel, and energy consumption, and recycling materials, sustainable organizations tend to be leaner. This reduces operating costs and increases profitability. 6.   One step ahead of regulations. Most organizations with sustainability operations in place are either ahead of the game should new environmental regulations be introduced or have an easier time adapting. Competitors not doing the same may struggle to adapt to these changes. 7.   Investor interest. Sustainable operating practices tend to be valued more by investors. For one reason, it suggests that an organization has taken steps to mitigate the impacts of climate change. Further, investors are increasingly using environmental, social, and governance (ESG) ratings to determine the long-term value of a business. Conclusion: Prioritizing sustainability is crucial for aligning with investor expectations, meeting consumer preferences, complying with regulations, attracting top talent, and fostering a productive work environment. Green2Sustainable makes it happen. www.green2sustainable.com

Defying Trends: Green Jobs Continue to Grow Green Jobs Remain Resilient and Growing NEWS - September 25, 2024 - According to a report by the U.S. Department of Labor, job openings significantly declined this past summer, and layoffs increased. Despite this decline, the green job sector remains not only resilient, but it’s also growing fast. A recent study by LinkedIn defines green jobs as jobs centered on sustainability. They are becoming increasingly in demand for all types of businesses and organizations due to the escalating impacts of climate change. These job opportunities are also on the upswing because private investors, investment firms, and banks are increasingly asking potential partners for sustainability data about their organizations. Sustainability data indicates, among other things, the steps an organization is taking to mitigate environmental risks. Steve Ashkin, CEO of Green2Sustainable, emphasized the significance of green jobs, stating that "they are no longer just a niche sector but are essential for businesses in all industry sectors." Green2Sustainable provides online tools to assist small and large organizations in gathering and analyzing their sustainability-related data. The LinkedIn study also highlighted the growing demand for green talent, indicating that: 👉The green talent pool needs to double by 2050 to keep pace with projected job demand. 👉Global demand for green talent grew twice as quickly as supply between 2023 and 2024. 👉In the U.S., the demand for green workers has increased by 11.6 percent in the past two years. 👉Job seekers with green skills and titles will see a 54.6 percent greater hiring rate than the overall workforce. Adds Ashkin, "[At Green2Sustainable] we have seen a marked increase in the need for workers with green and sustainability skills. This reflects the growing emphasis on sustainability among businesses and business leaders. They need and depend on reliable data to facilitate their sustainability transition." About Green2Sustainable Green2Sustainable provides a set of online tools to assist organizations of all sizes gather and analyze sustainability-related data. Collecting this information can be difficult and ensuring it is accurate can prove to be an even bigger obstacle for both suppliers and organizations. Our goal is to transform this data into meaningful information that can help organizations make informed decisions, report on finite results, and create a culture of sustainability. Learn more at: https://lnkd.in/gncf94i6