Sweathead

The next Sweathead Strategy Accelerator kicks off in the first week of October. During this 4-week online strategy training, Sweathead Founder and Strategy CEO Mark Pollard, Strategy Friend will teach you everything you need to know to make your words, creative briefs, and presentations come alive. What you will get: 9 hours of live training 3+ hours of tightly edited video classes An assignment plus quizzes for each lesson Strategy Is Your Words - the book 12 months' access to the Sweathead Membership A certificate of completion (if you complete it) It's your chance to take your strategy skills to the next level this year. Save your spot here: https://lnkd.in/dT4X_QZn #strategy #accelerator #advertising

There are many confusing takes about marketing so we have decided to make this post explaining what marketing, branding, and advertising REALLY are. ** Follow Sweathead for strategy tips and resources. #marketing #branding #advertising

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit. In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists. We also get into the 101 of brand tracking. 🎙️You can listen to the full episode here: https://lnkd.in/dD2ufgmu #podcast #strategist #creatives

These are important steps to take. It’s a form of self-reflection, a genuine conversation with the person who matters most: you. So, focus your energy inward and keep moving forward. 👉Our latest Sweathead deck, “How To Deal With Feeling Stuck In An Advertising Career”, explores the emotional journey of career progression and shares findings from our recent survey. It was created in collaboration with Strategy Director Iuren Ramiro. Read it here: https://lnkd.in/dnjeZUyX #career #work #advertising

Mark Pollard, Strategy Friend is a big fan of strategy statements. Granted, not all creative teams will appreciate them or understand them. But they are still useful when you’re writing a creative brief. Mark sees a lot of strategy statements that don’t contain an idea. For example, "We'll show millennials that our brand is perfect for them by using TikTok". This is hollow. Part of it is a vague goal and part of it is a means, a channel. See the examples in the post and ask yourself which topics each strategy statement is combining into an idea. Obviously, we are not talking about “campaign ideas” here. We are using the word “idea” in its secular sense. And, if you’re serious about improving your strategy skills this year, our online Sweathead Strategy Accelerator is happening in October. We have a special discount for group tickets available on our website. You can save a spot for yourself or your strategy team here: https://lnkd.in/dT4X_QZn #stratey #advertising #marketing

Come on, people. Hundreds of you are making presentations right now. But are you putting your back into it? Are you? Tell us—how do you like to start a presentation? At least start your next presentation with a bang. 🔥 Put on a show. Also, come to our online presentation masterclass led by Sweathead founder and strategy CEO Mark Pollard, Strategy Friend next Wednesday, September 25. Mark will run you through multiple exercises to help you make presentations that won't make people yawn. Get your ticket here: https://lnkd.in/dW2-656z #presentation #pitch #pitching

Mayte Carvalho (she/her) won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer. She’s just moved to LA and set up her own company. In this episode of the Sweathead podcast, we talk about all of this. Listen to it here: https://lnkd.in/dj8vaxqH #podcast #marketing #strategy

Here's how five pieces of strategy technology can work together to sharpen your strategy work. Just be aware that you don’t need to use all of them at once. In fact, using too many frameworks in one presentation can be overwhelming. Experiment with each one to see what fits your style. You might even create your own. This process will make more sense as you develop your own approach to strategy. ** If you’re serious about improving your strategy skills this year, our online Sweathead Strategy Accelerator is happening in October. Find out more details here: https://lnkd.in/dT4X_QZn 📕 Download our free deck "Sweathead's Best Strategy Homework" here: https://lnkd.in/gehzv_AN #strategy #advertising #frameworks

How often does your advertising career feel stuck? How often do you compare your career to other people’s careers? What do you do to get your career unstuck? Iuren Ramiro is a Strategy Director at Agência We in São Paulo. He’s also on the ANA and Lions CMO Growth Councils. In this episode of the Sweathead podcast, we discuss Iuren’s own journey through the darkness as well as a recent survey we ran to see how other strategists feel about these topics. You can listen to the full episode here: https://lnkd.in/dV-DcYsh Download our most recent deck, "How To Deal With Feeling Stuck In An Advertising Career" here: ttps://https://lnkd.in/dnjeZUyX #podcast #career #advertising

Are You Feeling Stuck in Your Advertising Career?🫥 You're not alone. Our latest Sweathead deck, "How To Deal With Feeling Stuck In An Advertising Career," dives deep into the emotional rollercoaster of career progression with some findings from a recent survey we run on feeling stuck in advertising, plus 10 actionable steps to help you break through stagnation. We created this deck in collaboration with Iuren Ramiro, the Brazilian strategist behind Planners BR, a Facebook group for planners in Brazil. Download the deck here: https://lnkd.in/dhw4rQt3 You can also listen to Mark Pollard, Strategy Friend and Iuren discussing the topic and survey results on Sweathead’s podcast: https://lnkd.in/dY3xWeJp #career #advertising