Sweet Addison's

It’s surreal seeing my brand next to all of these iconic brands. Thank you to the Michigan Fashion Media Summit for inviting Sweet Addison's to be part of this amazing event! Our cookies were part of the VIP gift bags!

I need your help, LinkedIn! My goal for the first week of launching is to receive a cookie order for Sweet Addison's from all 50 states. Orders can be placed at www.sweetaddisons.com – every order makes me smile big time! We are almost halfway there BUT please tag your family/friends/connections in the following states that haven't yet ordered: Alabama Alaska Arizona Arkansas Idaho Kansas Kentucky Michigan Mississippi Missouri Montana Nebraska New Hampshire New Jersey New Mexico North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Dakota Utah Vermont Washington Wyoming THANK YOU for your help in making this launch a success!

I bought this white board map because I want to get an order for Sweet Addison's from every state during our first 7 days in operation! We have had an overwhelming amount from Texas, New York, California, and Maine (my home state). Please help us reach our goal!

THIS is why I created Sweet Addison's. When it comes to dessert, you don't have to choose between flavor and health. The number one comment I receive about these cookies (other than about the taste and flavor!) is how good they make you feel. They are satisfying, filling, and will not lead to a sugar crash. This review made my entire week.

Something stopped me in my tracks this week. A friend ordered some cookies for her friend who just started chemo. "To bring him joy." It took my breath away. When I started Sweet Addison's, I wanted this brand to change lives. I didn't expect that to happen in the first week of production. This brand is not about me. It is already much larger than me. If these cookies can bring a smile to someone going through chemo, then I have done my work.

Touching the dream again! Strolling the aisles of Whole Foods visualizing my cookies on the shelves someday. Being an entrepreneur is hard. Never lose sight of your dream.

Touch your dream. I heard this advice on an Ed Mylett podcast and here's why I love it: When we have a dream, we need to envision it and surround ourselves with it. Go to the place/neighborhood/business where you want to be someday. Visualize yourself there. Take in the surroundings. This week, I brought my product to Whole Foods. I touched my dream. It's a powerful exercise. I encourage you to do it. P.S. New packaging and branding coming in the next 8 weeks!