None of this is possible without Naomi Leeman, AICP !
Bringing a new product to market seems easy enough… if you build they will come?! And customers do come… but along the way, there’s no guide that exists to navigate the significant challenges associated with manufacturing a large product. There’s no rule of thumb on how to package your product so it arrives perfectly every time, no matter the distance traveled. There’s no coaching the delivery guy; even though he becomes the face of your business during the delivery interaction. There’s no book on the challenges associated with marketing high ticket products and the customer acquisition costs associated. There’s no explanation of how to teach the search engine algorithms about a new product that has yet to exist. That this product is a playset AND a home gym, and that it is BOTH at the same time! There is no charter on how to develop customer relationships that build trust and confidence for manufactured products that take time to build in a world of next day deliveries. This is the guide you create. It’s done through hard work, long hours of research, testing, trials, and retesting. It’s done through diligent initial planning, but mostly through perseverance and determination in the process of execution. While it can be done individually, it’s done best by a team of focused individuals, dedicated to bringing customers a phenomenal product! SwingSesh being shown on Fox and Friends morning show made me reflect on our journey to becoming a national brand. We’ve come a long way, and we have a long way to go, but we’ve built our path to success! https://lnkd.in/eqzh2iX6