Tala reposted this
You’ve heard the old “customer is king” adage, but what if I told you there’s more to the story? In my latest blog post, I talk about how leading design and research at Tala has taught me that balancing customer needs with business goals is where the real magic happens. If you’re curious about how my team and I have shifted our approach to focus on work that really moves the needle, check out the full post below. Thank you to Dscout for the opportunity to share my reflections and perspective on research and design strategy! And thank you to Julie Marie Norvaisas for the invite to participate.
The customer is king, BUT... For researchers and designers, they're also just one important piece of a much larger puzzle. One that includes: • Product roadmaps and priorities • Engineering timelines and capacity • Business impact and profitability Tala's Malia Nagle speaks to the tension between these priorities, and a new approach to aligning customer outcomes with business goals.