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Digital marketing is cool, effective and trendy. However, offline marketing is still relevant. Of course, there are different types of such #marketing and they all have their advantages and disadvantages, but today I want to remind you of one of them: #experientialmarketing. In particular, how it can be implemented and what an effective method (brand) to attract Like, share and comment! Its very valuable 

This week's insights covers brand love, 2025 marketing strategies, global experiential marketing, and more.

🌟 2024: The Year Experiential Marketing Takes Over! 🌍 🌟 We’re witnessing a massive comeback in experiential marketing, with spending expected to exceed pre-pandemic levels and hit $128 billion globally! 🚀🎉 This growth is being fueled by major events like the Paris Summer Olympics and the U.S. political rallies. From AI-powered trade show booths to immersive consumer experiences at live events, the industry is evolving fast, offering incredible opportunities for brands to connect with audiences in unforgettable ways. 🤖🎤 #ExperientialMarketing #EventMarketing #MarektingStrategy

Ready to Uncover the Latest Trends in Experiential Marketing? 🔍 With a remarkable 23.1% surge in event marketing budgets, the demand for experiential marketing has never been greater. Join industry leaders like Olivia Rayner and Jon Evans as they unpack the latest trends in brand experiences driving this impressive statistic. 🤔 Discover how the rise of local run clubs is a response to the growing emotional needs of consumers in light of the loneliness epidemic. 🏃♂️ Learn how brands like Aldi UK and McDonald's are shaking up traditional advertising with scent-sational experiences—from aromatic billboards that to Polly Pocket’s nostalgic Airbnb collaboration, experiential marketing is breathing fresh life into marketing strategies. On the cutting edge of technology, we examine how Shared Reality Experiences like Cosm are revolutionising sports viewing, offering fans a front-row seat from anywhere in the world. 👇 Click the link below to read the full article! 📢 Interested in shaping the future of experiential marketing? Join our Experiential Effectiveness Community, where industry leaders unite to define and amplify its purpose and value. Reach out today to learn more and register your interest! #ExperientialMarketing #BrandExperience #MarketingTrends #Innovation #Nostalgia #SportsMarketing TRO Nick Tuppen Nigel Clifton Amy Ritchie Clara Duval Emma Kirk

A new study by Gradient, a global leader in experiential marketing, reveals 82 per cent of retail companies invest heavily in experiential marketing to build deeper connections with their customers. https://lnkd.in/d8J_Yvxj #business #news #retail #marketing Anthony Coppers

Our latest blog by Ciara Garratt - Experience Director at Marble, delves into why experience-driven marketing strategies have become essential for brands and why that is set to continue into 2025. Here are the top 3 insights from Ciara's article: 💥 Event Spend is Booming The IPA Bellwether Report shows event budgets have been growing for nine straight quarters, with 32% of marketers increasing their event spend. This upward trend is set to continue into 2025, with an anticipated annual rise of 18.7%. 💥 Consumers Are Craving In-Person Connections In a crowded digital landscape, brands are struggling to stand out, and consumers are feeling burnout. Eventbrite reports that 78% of Millennials now prioritise experiences over products, proving that real-world engagement is driving the most impactful results. 💥 Success Goes Beyond ROI While traditional ROI metrics may not fully capture the value of experiential marketing, this isn’t a drawback. Brands are shifting their focus to earned media value, social engagement, and most importantly, the emotional connections they create with their audiences. Curious why experiential marketing is the future of brand-building? Dive into Ciara’s blog for more insights: https://lnkd.in/ds_qCmEH #ExperientialMarketing #ExperientialAgency #BrandExperience #ExperientialStrategy

As experiential spending soars, GPJ's expertise in experience design, strategy and data empowers you to wow audiences, drive results and raise your brand to new heights through impactful experiences. #experientialmarketing #b2b #b2c #marketingprofs https://lnkd.in/gMF6hc4b

Want to make your brand unforgettable? 🔥 You need more than just a catchy slogan and a pretty logo. Experiential marketing is where the magic happens. It’s not about what you say, but how you make your audience feel. In today's saturated market, creating emotional connections is key. Experiences that captivate not only grab attention—they build loyalty. This article from Forbes highlights how brands can leverage experiential marketing to elevate their presence from 'meh' to memorable. Agreeing with this perspective, it’s clear that engaging the senses and crafting unique moments can significantly boost brand awareness. The strategy is simple: Make your audience a part of your story. This approach not only differentiates you from the competition but also ensures your brand remains top-of-mind. As marketers, it's our job to create those impactful interactions. Are you ready to transform your brand experience? 🌟 Check this out: https://lnkd.in/gXBuhYGM