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Tired of vanity metrics that don’t move the needle? It’s time to turn data into real growth. Tracking metrics like app downloads and list growth is great, but only scratches the surface. The real opportunity is turning those numbers into actionable insights that drive higher conversion rates and lower acquisition costs. Join us for Creating Marketing Efficiency: And Then What?, a 90-minute interactive webinar where some of the industry’s top experts break down how to transform your entire marketing funnel—from surface-level metrics to business-driving results. 📅 October 9th at 11 AM PST / 2 PM EST Speakers: • Val Geisler, Digioh • Mike Manheimer, Postscript • Neal Goyal, Tapcart • Aaron Dungca, Rebuy Engine • Aidan Thibodeaux, Skio • Blake Imperl, Digioh Discover how your tech stack can work together to drive real efficiency across your entire customer journey. Don’t miss out! Register now: https://lnkd.in/gFkZwXC2

Hold on to your hats because it's the Monday morning event announcement you didn't ask for! Retention.com is bringing the Retox Retreat back for it's third instalment - even BIGGER & BETTER this time. 300+ 8, 9, and 10-figure brand founders & operators joined us across our last two Retox Retreat to boost their brains, bodies and businesses. And they absolutely LOVED it! (Check out what they had to say in the video below 👇) Why? Because it's a free, invite-only event for brands, creators and e-com industry professionals to build their network while building some inner peace. Attendees included leaders and legends from Vuori, goop, Fabletics, CARIUMA, Living Spaces Furniture, Hyperice, Sketchers, Playboy Enterprises, Inc., lululemon, Murad, Fresh Clean Threads + many more. Details for the next one: When: October 30th Where: LA How to attend: Invite only (DM me) More info: www.retoxretreat.com BIG ANNOUNCEMENT We have 2 BIG partners helping us host this next event. Baron Davis and his Business Inside the Game (BIG) hosting our roundtables. Ron 'Boss' Everline and his Just Train Productions hosting our Wellness Wing. With Baron and Boss, this retreat will focus on bringing the DTC community even closer together through an incredible panel of notable industry leaders, roundtable discussions, and a variety of wellness activities. (because we all know how much we love our R&R) Comment "Retox Retreat" for a link or DM me to sign up 👇

It’s officially October, which means 28% of shoppers have already started their holiday shopping. Why you should care. 👇 This means a good percentage of your audience has already begun their decision-making process, presenting a golden opportunity for brands like yours to engage shoppers early and lock in sales before competition heats up. Here’s how: - Educate and build trust NOW. This is the time to showcase your value. Share product comparisons, reviews, and social proof to influence shopper decisions during this planning phase. - Run early promotions. Offer sneak peeks and exclusive deals to VIP customers and app users to drive early conversions. - Personalize your messaging. Tailor email and push notifications based on browsing behavior and cart activity to stay top-of-mind. Early planners = high-intent customers. Capture their attention now, and your BFCM success will follow. Ready to put the final touches on your BFCM strategy? Get into the minds of BFCM consumers and learn what really makes them tick with our 2024 BFCM deep dive. (link in comments)

Are your BFCM customers bouncing between channels but not converting? One common mistake brands make is creating disconnected customer experiences. This BFCM, it’s crucial to ensure your mobile, email, and social channels are aligned and working together. We’ve put together a comprehensive blog that dives into how to unify your marketing efforts across every channel. In it, you’ll learn: - How to sync messaging across mobile apps, email, and social channels to ensure a frictionless customer journey - The impact of segmented push notifications on conversion rates, and how to implement them effectively based on user behavior - How to leverage real-time data insights to optimize promotions and improve channel performance throughout the holiday season. Get our full breakdown on creating seamless, high-converting omnichannel experiences. (link in comments)

What did you do last BFCM that you could improve on this year? Whether you achieved last year's BFCM goals or fell short, leveraging that data is crucial for driving better results in 2024. The question is: Are you equipped with the right tools and insights to elevate this year's BFCM strategy? We're excited to be featured in Triple Whale’s new eBook, “BFCM Impact: Past, Present, and Future” where industry experts provide insights on how to analyze past performance, avoid common pitfalls, and use strategic tools to drive better results this BFCM. In it you'll get: 🤝 Actionable insights from top partners on how to optimize for this year 📊 Data-driven strategies to improve conversion and sales 📝 Real-world examples from brands like yours Make this BFCM your best yet! Download the eBook and start building a smarter strategy today: https://lnkd.in/geuqagTg MNTN I heatmap I Skio I Sendlane I Gorgias I FERMÀT I Okendo I Social Snowball ☃️

A winning marketing strategy means reaching the right customer on the right channel with the right message at the right time. ✅ As brands continue to compete for consumer attention, it’s crucial to remember it's not just about what you send—but also how and where you send it. In our latest expert series, Val Geisler breaks down why thoughtful segmentation between SMS, email, and push notifications is key to grabbing attention and improving conversion without overwhelming your customers. Learn how each channel can deliver better results when used together as an ecosystem of marketing messages: https://lnkd.in/g7XnZDJQ

Vanity metrics like list growth, subscribers, and site visitors are just the tip of the iceberg. But what happens after? How do you turn those metrics into real business outcomes like lower acquisition costs and higher conversion rates? Join us for Creating Marketing Efficiency: And Then What?, a 90-minute interactive webinar where five Shopify experts will break down how to take your entire marketing funnel from good to great. 🛠️ Learn how your tech stack can work together to drive true efficiency, not just surface-level success. 📅 October 9th at 11 AM PST / 2 PM EST Speakers include: • Val Geisler, Digioh • Mike Manheimer, Postscript • Neal Goyal, Tapcart • Aaron Dungca, Rebuy Engine • Aidan Thibodeaux, Skio • Blake Imperl, Digioh Register now to secure your spot! https://lnkd.in/gFkZwXC2

After having over 600 RSVPs last time... I'm thrilled to be running back Digioh's flagship tactical virtual DTC event, "Creating Marketing Efficiency" on October 9th. This line-up is STACKED and dare I say.. a must-attend event👇 The theme of this session is on how to go beyond vanity metrics that we look at every day in eCommerce like list growth, subscription revenue, zero party data, etc... and answer the most important question, "and then what?" How do you use this information to grow your store? If you attend this event, I guarantee you'll walk away with actionable strategy whether you run a store or work alongside Shopify stores. As an attendee, you'll have access to: 🧠 5 value packed but to the point presentations on how to get more out of your marketing funnel 💰 Over $600 in cash and gift prizes including a $200 grand prize for attendees 💬 live Q&A with our panelists 💪 A playbook recap in your inbox within 24 hrs post-event I'll be a moderating a discussion with some incredible humans. Skio’s Aidan Thibodeaux: The Secret Sauce Beyond Your Subscribe & Save Program Tapcart’s Neal Goyal: How to Streamline Marketing Efficiency and Customer Relationships Through Mobile Apps Rebuy’s Aaron Dungca: Supercharging Marketing Efficiency with Smart Shopping Experiences Digioh’s Val Geisler: How to Create Marketing Efficiency Using Digioh Alongside Postscript, Skio, Tapcart and Rebuy Postscript’s Mike Manheimer: TBD, but if you know Mike and the PS team... it's going to be valuable AF. 🗓️ Wednesday, October 9th at 11am PST 🔗 below or by tapping "visit my website" in my profile link You won’t want to miss this one - save your spot now! #shopify #ecommerce

Gen Z is emerging as a purchasing powerhouse, and the U.S.’s third-largest generation is tech-savvy, socially conscious, and expects more from brands than just discounts. So how should brands be planning to reach, engage, and convert Gen Zers this BFCM? Our latest blog uncovers what makes them tick and how their preferences should influence your holiday shopping strategies. In it, we detail the importance of: 📲 Prioritizing mobile-first experiences: With Gen Z spending most of their time on mobile, offer exclusive deals, early access, and a seamless checkout through your mobile app. 🕺 Using TikTok and social commerce: Gen Z loves discovering products on social platforms. Increase conversions by partnering with influencers or creating engaging TikTok content to build excitement. 🤝 Aligning with Gen Z values: Show your commitment to social causes and sustainability by integrating eco-friendly products and initiatives into your campaigns. You’ll also get the answers to important questions like: - Which channels do Gen Zers prefer to get marketing messages from? - What is the number one reason Gen Zers unsubscribe from marketing messages? Learn how to craft a BFCM strategy that truly connects with Gen Z to tap into that lucrative wallet share. (Link in comments)

The question we all ask: “And then what?” Join us for our upcoming webinar, “Creating Marketing Efficiency: And Then What?” as industry experts take you beyond vanity metrics and show you how to drive true value across your marketing funnel, leading to increased conversions, lower CAC, and so much more. 💡 🗣️ Learn from: Val Geisler from Digioh Mike Manheimer from Postscript Neal Goyal from Tapcart Aaron Dungca from Rebuy Engine Aidan Thibodeaux from Skio 🎙️ Moderated by our very own Blake Imperl Get real examples from top DTC brands, actionable takeaways, and answers to your burning questions. Oh, and did we mention prizes? 🎁 🗓️ Wednesday, October 9th at 11am PST Don’t miss out - save your spot now! 👇 https://lnkd.in/gfqVWtUW #marketing #ecommerce