BrandTrue

We Have Questions. This real estate startup aims to bring buyers and sellers together without the costly involvement of a real estate agent. I don't now enough about the industry to assess the soundness of the idea. But the name leaves me cold. I guess they're trying to shake up the way people buy homes, but the word shake feels to me like the absolute opposite of security and stability. When I'm not thinking about earthquakes I move on to shakedowns. Is it just me? #brandtrue #brandnaming #naming

Brand Names We Love This electric and home services company strikes just the right balance with their eyebrow-raising name. It doesn't go as far as being a naughty name, but it certainly has a pinch of spice. And that just makes it more memorable which is always a good jolt for business. #brandtrue #brandnaming #naming

How Can Brands Be SMART? In this #tellthetruths video, Rebeca dives into what it means for brands to be SMART, highlighting how bold choices, while daunting, can lead to big rewards. From Nike's controversial Colin Kaepernick ad to Domino’s bold admission of past mistakes, both brands took leaps that paid off and strengthened their connection with audiences. What do you think? Is taking risks essential for brands to grow? #brandtrue #branding #brandstrategy

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We Have Questions ...for Dudes. Does this name do it for you, dude? Just as we reacted poorly to "Girl Beer" last week, we're just not feeling the gendering of neutral products in the case of wipes, either. Does it motivate you to buy? Do dudes want wipes for dudes? Dudes, please weigh in (as long as your hands are clean). #brandtrue #brandnaming #naming

We think this idea is clever and charming. It's gotten lots of press and positive attention, so you might say that things are going swimmingly!! #brandtrue #brandnaming #naming

Brand Names We Love We're fascinated by the trend towards more and more branding of produce. The avocado distributor that's branding their fruit with the name Bravocado has made an excellent choice. It's so intrinsically tied to the name of the product, and by leveraging a pun manages to scream of excellence with just two additional letters. It's clear, memorable and fun. Bravo!!!! #brandtrue #brandnaming #naming

Does This Name Suck: breef?? In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on "brief" doesn't land. #brandtrue #naming #brandnaming #captioned

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We Have Questions!! So many questions!!!! For starters, is it just us, or does this name annoy instead of attract? (We're women, but we're not getting it.) We assume that it's intended to be cheeky and ironic, but we're not sure we want to be in on the joke. Please weigh in, especially other women. #brandtrue #brandnaming #naming