Tap Native

Recruiting MDs, NPs, PAs and other HCPs continues to be the fastest growing sector for us. The elephant in the room is that the world is noisy and healthcare orgs cannot engage with HCPs. But because our tech engages HCPs on a 1:1 basis where they congregate online, we are able to engage then drive HCPs in specific Geos to job listings. And we're doing it better, faster, less expensively and with more scale than job boards, social media and spray and pray methods. Here are actual examples of healthcare orgs and the creatives they use to engage high value talent with our tech. #healthcarecareers #hospitaladministration

Revolutionizing HCP Engagement: How in-content ads on Tap Native are changing the game for marketing to healthcare pros. More here: https://lnkd.in/gQuMYky #HCPEngagement #MarketingTrends

Doing any healthcare marketing to consumers or HCPs? You can always check us out here: www.tapnative.com

Do your HCP targeted ads hit their mark? When a physician or nurse practitioner sees your ad do they gloss over it or look away? Does your ad even register in their mind? Do they think its credible? Let's get in there and think about it and lets examine what makes HCP ads seeable, engaging, credible and valuable.

More of the ad units Tap Native is rolling out to medical websites are HCP responsive units. This means the ad only appears on the publisher's website when there is an authenticated MD, NP or PA creating the page impression. When that happens the ad opens inside the content, between paragraphs (see the animation below). These HCP responsive ads are ideal delivery vehicles for HCP marketers and superb monetization opportunities for all sorts of publishers that cater to HCPs. Its another way we are growing the biz!

Physician/HCP recruiting with job boards is meh. You have your jobs in an ATS right? You just need the right HCP to click to the job right? Do you need to find an Endocrinologist in Shaker Heights Ohio? We got you and you only pay when they click to your job. Do you need a Oncology Nurse Practitioner in Dallas? We got you! You can target MDs, NPs or PAs by profession, specialty and geo and do it all on a cost-per-click as little as $5.00. Stop paying to post! Start paying for results!

Salonpas is another fantastic product we work with and a leader in the space. They have worked with us for over a year doing HCP marketing but they recently started doing some consumer marketing. Fun Fact: The model in the Salonpas image is a dancer for Taylor Swift. Yes, even dancers get sore muscles. Generic images of a person's back don't mean much but when you get the inside scoop about who's back it is, what they do for a living, a picture begins to form in your mind.....and so does the brand and how the brand is used. That's how to create mindshare!

Ad impressions are ramping up on Healthline.com! Tap Native’s HCP targeted ads are now Integrated into the content of Healthline & Medicalnewstoday. Healthline is the largest health site on the Web with almost 170M monthly visits and MNT boasts 78M visits monthly. Together the 2 new sites reach millions of healthcare pros monthly which can be targeted using Tap Native’s HCP dashboard. Choose to target HCPs by profession (MD, NP, PA), or specialty (pediatrician, neurologist, oncologist etc) or upload your own NPI list. Using Tap Native’s intuitive dashboard to create ads and pick audience targets is easy. Clicks for authenticated HCPs start at $5.00 & yes, full PLD reporting is built in. Your offer can be live in around 5 minutes, are you ready? More here: https://lnkd.in/dJ6RTMMD

DTC Healthcare marketing works best when you're reaching consumer/patients at a time when they are in the right mindset so their "INTENT" is highest. Here's our list of 5 key areas to focus on to maximize engagement, intent and ROI.

If you're marketing to Physicians or other HCPs, here's some thoughts around engagement, pricing and value. Physicians are just people too and thinking about what they see and how you catch their attention is a critical exercise regardless of the vendors you decide to work with. #healthcarecareers #digitalhealth #digitalhealthcare