The Brand Building Shop

What does it mean to represent a small creative agency at the White House? For The Brand Building Shop, it means amplifying our community’s voice in the highest places. 🙌 Thanks to the initiative led by Lorena Patterson and the NC Hispanic Chamber of Commerce , we had the honor to bring insights and perspectives from North Carolina’s creative and innovative industries directly to national leaders in Washington, DC. We engaged in meaningful discussions with: 🔸 SBA Administrator Isabel Casillas Guzman on supporting Latin-owned businesses post-Hurricane Helene. 🔸 Experts from the U.S. Department of Energy on expanding clean energy programs with nonprofits. 🔸 The Inter-American Development Bank on opportunities for creative and tech companies to expand their impact. These moments shape our mission: to make creative strategy and storytelling tools that empower communities, businesses, and causes. Grateful for the chance to be part of this transformative experience with other Charlotte-based companies like Precise Translating and TechByPro! 🙏 #TheBrandBuildingShop #WhiteHouseVisit #CreativeCommunity #Innovation #CommunityLeadership

Last week, we worked with Anuvia Prevention and Recovery Center in our office’s podcast studio, recording key moments for their 65th anniversary gala video. We are proud to be a part of this meaningful project, using our expertise to elevate voices and build connections. Stay tuned for more behind-the-scenes looks at how we help our clients connect with their audiences in authentic ways! #TheBrandBuildingShop #MarketingThatMatters #Anuvia #CommunityImpact #StorytellingInMarketing #BrandContentCreation #BehindTheScenes

In this interview for the California based magazine, Emiliano Gonzalez Portino talks about the imprtance of Storytelling.

🚀 Safe is Wrong. Creativity turns Risk into Rewards. "Always go a little further into the water than you feel you're capable of being in... When your feet are not quite touching the bottom, you're just about in the right place to do something exciting." said David Bowie. Creatives play a pivotal role in guiding organizations into these deeper, seemingly risky waters, where true innovation lies. For big nonprofits, corporate foundations, and mid-sized businesses, this means: 🌟 Uncovering New Opportunities: Venturing beyond the familiar to find hidden gems. 💡 Innovative Solutions: Fresh, bold ideas that drive groundbreaking change. 📈 Enhanced Results: Creative risk-taking leads to optimized growth and performance. 👥 Engaged Teams: A culture of creativity boosts morale and collaboration. By embracing manageable risks and diving deeper, we open doors to significant improvements and transformative outcomes. Let's harness creativity to drive change and unlock limitless possibilities. 🌐✨ #Creativity #Business #Innovation #Nonprofits #CorporateFoundations #GrowthStrategy #CreativeLeadership #TeamEngagement #MarketGrowth

If you want to succeed, run the risk of being creative. #Creativity #creativestrategy #strategy

Here's how to skyrocket your brand storytelling: Lasagna. Sounds like a joke, but it's a simple way to improve your brand. Instead of talking about helping your clients deal with An Obstacle, focus on their Conflict. A conflict is a group of obstacles that interact at different levels. When talking about your brand, make sure to cover: The External obstacle (what the client wants) The Threatening obstacle (the consequences of failing to achieve the goal) The Internal obstacle (the emotional questions of your clients) This will allow you to touch different points of your clients and shift the attention from the technicalities of what you offer to an emotional relationship with your clients' complex feelings. You are not selling a product or service, you sell a mix of feelings that resonate with your customers. If it has many tasty layers, people will love it. Like a good lasagna. #brandstorytelling #brandstrategy #brandbuilding

Latin American Writers if they were part of Studio Ghibli.

Your way to create Impact is simple. You may not see it right away, but it is within reach. We usually associate Impact with the outcome of a specific process. But this way of looking at things fails to see a deeper process: The accumulation of changes that lead toward that outcome. I was talking with a friend today about facing challenges and he mentioned a quote by Winston Churchill: "Those who never change their minds, never change anything". That left me thinking of all the "little" changes we go through when we want to accomplish something. And in some cases, the outcome is not the one we expected. Yet, the accumulation of changes made us somehow different. And with that difference, ready to deal with new experiences. What if we could do that consciously? What if we took the time to change one little thing every day? A habit, a thought, a routine. Creativity, after all, is about finding new connections, seeing beyond the obvious, and tweaking things a bit, so that the world (the outside or our internal one) has something new. The most impactful thing we can do is to practice conscious change. Whether it is internal or external. Living a creative life always leads to some sort of impact. And the scale of the impact is always bigger than the accumulation of those changes. #impact #change #selfgrowth #creativity

Are you living up to your own brand, like Renato Bialetti?

We are glad to participate in this year’s #SEED20 by Social Venture Partners Charlotte as in-kind sponsors. This gives us the opportunity to grow the impact nonprofits are having in Charlotte. Come join us live or via streaming! #nonprofits #impact