TINT (tintup.com)

It’s here! 🎉 Read TINT’s State of Community Powered Marketing 2024 report to stay on top of consumer trends and expectations and uncover how marketers can meet their demand for deeper, direct relationships. Spoiler: the future of Community isn't Social Media Download the report: https://bit.ly/3SDVVlF

The Federal Trade Commission introduced a new rule (16 CFR Part 465) targeting fake reviews and testimonials, marking a significant milestone in its ongoing battle against deceptive marketing practices. Key provisions of the rule include: Prohibition on Fake Reviews and Testimonials:  Businesses are now explicitly prohibited from creating, purchasing, or disseminating fake reviews and testimonials. This includes reviews written by individuals who did not actually use the product or service. This includes reviews or testimonials falsely attributed to real customers or celebrities. Insider Reviews and Undisclosed Relationships:  The rule prohibits reviews written by a company’s officers, employees, or their immediate relatives unless there is a clear and conspicuous disclosure of their relationship to the company. This provision addresses insider reviews that can mislead consumers about the impartiality of the feedback. Misleading Review Websites and Suppression Tactics:  The rule also targets businesses that manipulate review platforms, including those that suppress negative reviews or present fake aggregate ratings (such as star ratings). It ensures that review sites and platforms display accurate and unbiased consumer feedback. Civil Penalties and Deterrence:  The rule introduces civil penalties for violations, giving the FTC a powerful tool to enforce compliance. The FTC aims to deter businesses from engaging in deceptive review practices by imposing financial consequences. As mentioned, civil penalties from the FTC are currently assigned at $50,120 per violation, increasing yearly. Read all about it. Link in the comments. #ftc #reviews #fakereviews #ratingsandreviews

The FTC’s new rule is designed to eliminate deceptive practices related to reviews and testimonials, ensuring that consumers receive accurate information when making purchase decisions. With penalties at $50,120 per violation, marketers must reassess their strategies and comply before notices go out. https://hubs.li/Q02Mm_HC0 #ratingsandreviews #ftc #reviews #testionials #consumerprotection

How to become a catalyst for positivity? PURE VPN trusted TINT with their Shout Out On Times Square campaign. PURE VPN saw over 1,800 user-generated content submissions, 5M impressions, and 300 media mentions. Maybe more important, they spread a message of hope. #TINT #UGC #CommunityPoweredMarketing

Stop wasted spend with research firms and make better decisions for your brand faster with an always-on channel for predictive consumer insights. Our sophisticated consumer insights and analytics suite offers over 20 collection methods including Quantitative, Qualitative, and Applied Consumer Neuroscience tools to maintain your competitive edge. https://hubs.li/Q02L-qxh0 #consumerinsights #consumerresearch #predictiveinsights

With endless choices available in marketing today, product sampling programs have consistently stood the test of time in securing new customer acquisition, brand loyalty, and overall market share. A sampling community is a dedicated online environment for brands to deliver targeted samples to new and existing consumers. In a sampling community, consumers can try products and share their experiences with like-minded consumers, whether with fellow community members or with their outside circle of friends and followers. Read our Guide: https://hubs.li/Q02LzKR40 #sampling #onlinecommunity #community #communitypoweredmarketing #retail

Digestive and Probiotic brand, Culturelle, aimed to spark meaningful conversation among audiences while activating authentic word-of-mouth through targeted product experiences. Culturelle Generated 46,000+ Pieces of UGC with their community members. Learn how: https://hubs.li/Q02LcKmp0 #casestudy #communitypoweredmarketing #community

Community members are more likely to make purchases, make repeat purchases, and keep a business top of mind. If you're looking to boost revenue, investing in building and nurturing a strong brand community is key! #brandcommunity #revenuegrowth #businesssuccess

Nothing beats coming together! 🤝✨ This week, we welcomed remote teams to our San Antonio HQ. From collaborative sessions to team-building fun, it was an unforgettable experience. Grateful for the moments shared and the bonds strengthened. Here's to many more! 🎉🏙️ #TeamTogether #SanAntonio #TINTlove (And many thanks to Ivory, full-stack engineer and photographer extraordinaire, for these great photos!)

🌟 Discover the power of user-generated content for digital signage with this executive brief from our friends at Poppulo. You may even see some familiar faces from TINT. 💡 Find out how leveraging UGC can take your digital displays to the next level and engage your audience like never before. https://bit.ly/3WzQplX #digitalmarketing #usergeneratedcontent #digitalsignage #signage