AfterMath

The 2024 US presidential election is approaching rapidly, and brands are facing many challenges to break through the noise across many advertising channels while dealing with inflated ad prices. Here are our best tips for navigating this political advertising season:

O-O-O Where'd you Go: Part 10 It was a Summer of Live Music around Northeast Ohio for Dale! Here's a rundown of all the bands Dale caught this summer! + Allman Brothers cover band RevivalABB + Monthly residency of the New Soft Shoe in beer garden of Forest City Brewery + The Band of Heathens + Goose at Jacobs Pavillion + Daniel Donato's Cosmic Country and moe. at Cain Park  + Marty Stuart & His Fabulous Superlatives at Blossom Music Center + The Rolling Stones at Cleveland Browns Stadium (that exceeded every expectation that he had going in!) Since the summer has come to an end, we're wondering how many more shows Dale can fit in this fall!

Companies all over the U.S. are urging and even forcing their remote employees to come back to the office. AfterMath plans to remain remote — and we're never going back. #WFH #remote #companyculture

O-O-O Where'd You Go: Part 9 Our Accounting Specialist, Kristi, recently got back from her camping trips at KOA campgrounds near Pymatuning Reservoir in Ashtabula County, OH and near Mohican State Park in Butler, OH. Kristi's favorite thing about both trips was that they very relaxing. Kristi and her family also had one regret: They didn't come armed for the "Water Wars" weekend that happened at the Pymatuning campgrounds. Now they know to load up for next time!

O-O-O Where'd You Go: Part 8 Our CGI/VFX Artist, Allison, recently traveled to Slippery Rock, Pennsylvania to attend Pennsic, an annual medieval re-enactment week-long event. It has been running since the late 60’s, and this year there were around 9,000 people in attendance. Allison's favorite way to spend her time at this festival was taking as many classes as she possibly could (3 per day) on some form of medieval craft or history, learning about book binding, illumination, ancient Norse food, "painting realistic gems and drawing unrealistic animals." Her only regret after traveling back in time: not taking more classes!

Armed with the skills used by those bigger banks, people and relationships remain the true bedrock of Premier Bank. For their newest retail campaign, we’re thrilled to have captured their people-first spirit. #clientwork #workshare

O-O-O Where'd You Go Part 7: Our IT Director, Mike, got the opportunity to take his family on vacation to Destin, Florida, soaking in as much of the sand, sun and sea vibes as possible. Mike's favorite moment was getting to listen to the sound of the waves while on his morning beach run.

The average sports fan needs (almost 10!) different streaming services just to keep up with their favorite NFL team these days. Now, with new streaming bundles available and so many choices, the fractured sports ecosystem has become even harder to keep straight. Advertisers are having a difficult time reaching their target audiences. Our advice? If you're looking to place media for football, be prepared to have your audience segments clearly defined, so that you can pick the best mix of platforms and networks for ad placement. We’re here to help put your media plans together! Read more here: https://lnkd.in/gVtBM8Zq

Happy National Video Games Day! 🎮 Marketers, if you’re playing in the gaming space, here are some ways to level up: + Don’t be that brand. No one likes their game being interrupted, so make sure your ads add to the fun, instead of taking away from it. A happy player = a positive brand interaction. + Think outside the console. Gamers don’t just play—they watch, follow and stream. Partnering with gaming influencers, a.k.a. streamers, can help reach your audience even after they’ve put the controller down. Trying to reach gaming audiences on different platforms? We can help with that! For more strategy tips, read more here: https://lnkd.in/gxsJN6Xj

Scratch-Offs are meant for scratching, so no need to keep the Platinum Jackpot Scratch-Off from the Ohio Lottery pristine. Thanks to Inda Blatch-Geib designs, who handled all things set design and costuming, along with Keith Nickoson for filming, this spot came out mint.