TEC Direct Media

The findings from Deloitte's 2024 holiday retail survey indicate that advertisers should be adapting their holiday marketing strategies to align with consumers’ growing preference for experiences over tangible goods. The projected 8% overall increase in holiday spending is good news for the retail sector, but the standout insight is that spending on experiences is expected to grow by 16%—double the increase for goods. For advertisers, this shift suggests several strategies: 1️⃣ Highlight Experience-Based Value: Advertisers can emphasize how their products contribute to or enhance meaningful experiences. For example, brands could focus on how items like electronics or home decor can elevate family gatherings or events, tapping into the experiential trend even for traditional goods. 2️⃣ Bundle with Experiential Offers: Pairing products with experience-oriented promotions (such as offering vouchers for dining, entertainment, or travel discounts with purchases) could make traditional goods more appealing. 3️⃣ Personalized, Memory-Centric Marketing: Crafting campaigns that appeal to nostalgia or family memories can resonate strongly during the holidays, especially when products are positioned as elements of shared experiences. 4️⃣ Targeted Experiential Advertising: Since consumers are leaning toward experience-based spending, businesses in sectors like hospitality, travel, and events should amplify their ad spend and target consumers looking for holiday-specific experiences. 5️⃣ Local and Community Engagement: Consumers might also be looking for local experiences, so brands could spotlight in-store events, community initiatives, or partnerships with local businesses, tapping into this experiential demand.

While the primary goal for most marketers remains revenue growth, a recent report states there’s a notable disconnect between long-term KPIs and the strategies used to achieve them. Focusing only on short-term gains may hinder the achievement of long-term ROI. We work with our clients to find a balance between short-term performance and long-term brand health to ensure sustainable growth. 📈 Our article explores this and other trends that affect marketers. Check the comments for the link.

Q: What are common metrics for measuring campaign ROI? A: The metrics you should focus on depend on your campaign goals. Common metrics include sales revenue for direct sales goals, conversion rates for lead generation or specific actions, customer lifetime value for long-term retention, and engagement metrics like likes, shares, and comments for brand awareness or customer interaction.

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Q: After determining our campaign objectives, target audience, and desired outcomes, what has the most important influence on media budgets? A: There are many factors that determine media budgets. Balancing Reach (the number of people exposed to your ad) and Frequency (how often they see it) is vital. Effective frequency ensures that your target audience sees your message enough times to take action without causing ad fatigue. Your media agency will be able to determine the right media mix.

📻 Did you know? Radio continues to be the most trusted media source among Hispanic adults. According to Katz Media, 8 in 10 Hispanic adults consider radio to be trustworthy—surpassing newspapers by 4 points, and outpacing television and magazines by double digits (+10% and +13%, respectively). In comparison, social media trails far behind, with only 4 in 10 Hispanic adults viewing it as credible. At TEC Direct, we know that trust is key to building strong, lasting connections. That's why radio remains a powerful channel in reaching diverse audiences authentically. #MediaTrends #HispanicAudience #RadioMarketing #TrustInMedia

Do you live and breathe media strategy? Are you someone who gets fired up building cross-channel media plans that deliver results? If you’re a strategic thinker, a clever problem-solver, and have at least 3+ years of experience planning and buying media across both online and offline platforms, we want to hear from you! As our Media Strategist, you will utilize several skill sets. You'll work directly with clients to understand their needs, build strategic media plans, and bring them to life across various platforms. Join the Team as a Media Strategist at TEC Direct Media! Click here for a full description and to apply: https://lnkd.in/gPvZvrEQ #NowHiring #WorkWithUs #JobOpening #JoinOurTeam

Q: How does radio advertising allow for precise targeting? A: Radio enables advertisers to target specific audiences through various means. You can tailor your ads based on: - Demographics: Reach listeners of a particular age, gender, or lifestyle. - Geography: Focus on specific cities or regions, ideal for local businesses or regional campaigns. - Music Genre: Advertise to audiences based on their preferred music styles, like pop, rock, classical, or country. - Programming Formats: Target people who listen to news/talk shows, sports programs, or other content categories. This flexibility ensures that your message reaches the right audience at the right time. Our article answers more questions about advertising with radio. Link is in the comments. #radioadvertising

Not using email marketing to communicate with your customers? Big mistake. Email marketing is a powerful tool for direct communication. It allows brands to reach out to customers and prospects directly through their inboxes, providing a higher level of personalization and engagement. Customizing emails for individual users can significantly increase response rates. This can include using the recipient’s name, tailoring content based on past behavior, and providing personalized product recommendations. Segmenting email lists ensures that the right messages reach the right audience, enhancing the overall effectiveness of the campaigns. Segmentation can be based on various criteria such as demographics, purchase history, and engagement levels. Knowing when your audience will likely open emails can help schedule them effectively. A/B testing different send times and analyzing open rates can help determine the optimal timing for your campaigns. Additionally, ensuring your emails are mobile-friendly is critical, as a significant portion of email opens occur on mobile devices. Look for the link to our article on Advanced Digital Marketing Techniques in the comments and follow us for more marketing tips.

Q: What factors should I consider when setting a media budget? A: When setting a media budget, consider the following: 🎯 Target Audience: Understand who you're trying to reach and where they consume media. ❓ Campaign Objectives: Whether your goal is brand awareness, lead generation, or conversions, your budget needs to align with the desired outcome. 📺 Media Channels: Allocate based on where your audience is most active (e.g., social media, TV, radio, digital ads). Reach and effective frequency will impact this as well. 💰 Competitive Landscape: Knowing how much your competitors spend can help inform your budget. 🗓️ Timeline and Duration: The length and seasonality of your campaign can affect the necessary budget. Our article dives deeper into the important steps of determining a media budget 💡👉 https://buff.ly/3LNooT2 #mediaplanningandbuying #advertisingbudgettips