Ten Fifteen Communications

I'm so proud to have helped Byrd Tile Distributors with their brand messaging! They now have a website that: ✅ Clearly communicates what they do and the benefits they offer their customers/partners ✅ Is tailored to speak to their two target markets: Homeowners and construction professionals ✅ Has clear calls-to-action (CTAs), so its obvious how their visitors can start doing business with them Well done, Will Byrd and team! Check them out at byrdtile dot com.

When trying to get readers to do things after seeing your post, it's typically best to avoid saying, "please." As in, "Please visit our website," or "Please book an appointment." State the problem you solve for your prospects, then state what they can do to have you solve it (i.e., "Visit our website here" or "Book an appointment here"). Saying "please" in this context could appear desperate. And if you are confident you can solve your prospect's problem, project confidence by ditching "please" in your CTA. #calltoaction #cta #digitalmarketing #socialmediamarketing

How you show up online matters. You’re probably great at creating in-person experiences for your audience, but remember that your website and other digital marketing content are also creating experiences for your audience. So, aim to create great digital experiences that are of the same caliber as the in-person experiences people have come to expect from you. Two ways to do this are by being clear and helpful in your messaging.

We're excited to partner with T&T Creative Group to help with their clients' content!

Social media has trained us to scroll. This means, certain parts of your website that may currently have their own page, should instead go on your homepage, such as: -Testimonials -Contact info -Case studies But also make sure your homepage covers: -Who you are -What you do (i.e., the problem you solve) -Who you help -What your prospects need to do to business with you -What success looks like for your prospects -What you're helping your prospects avoid If you want help with this, shoot this page a DM.

I provide StoryBranded copywriting services and messaging strategy for service providers in Raleigh, NC and beyond. When was the last time you told your LinkedIn network what you did? If people know you and like you, they probably want to help you. So remind them what you do. And make it clear, so it's easy for them to recommend you. #clarityoverconfusion

If you're having trouble figuring out what to say on LinkedIn, try this: 1. Create a document where you can store future posts. 2. Brain dump on that document: Anything you want to share about your life or industry with your prospects, put it in this document. 3. Brain dump for approximately 10 minutes. 4. Leave the document overnight. 5. The next day, revisit the document and pick one idea to edit. 6. Post that idea to LinkedIn. 7. Repeat the brain dump/edit/post cycle until you find yourself posting as consistently as you would like. You can use LinkedIn as a giant networking tool with your prospects. And as AI content becomes much more prominent (and noticeable), authentically showing up online is going to be essential for appearing trustworthy, reliable, and competent.

Listening is important, in-person and online. So, here are some ways you can "listen" using your website: -Talk about how you can help people before you talk about how great you are or the history of your company. -Identify the problem your customer wants to solve--this shows you empathize with them. -List some benefits your customer can get by doing business with you. -Use words like "you" and "your" more than "we" and "our." #empathy #listening #website #websitemessaging #digitalmarketing

Surviving late-stage cancer taught me multiple lessons. So, as we near the end of National Cancer Survivors Month, I wanted to share one important thing I really learned through that experience. I hope you will find it encouraging--no matter what you do or what you've been through. #timeisprecious #valueoftime #nationalcancersurvivorsmonth

Doing things quickly shouldn’t be the goal for everything we do in business.  Some things just take time, like learning new skills or building relationships. Speed has its place in business. But so do slow-and-steady tasks. #takeyourtime #slowandsteadygrowth #speed #learning #relationships