Tennessee Bankers Association

As a community banker, building relationships is at the core of what you do—but are you maximizing the power of social media to strengthen those connections? In today’s digital world, engagement is key. It’s not just about growing your follower count, but about meaningful interactions. Join Bank Marketing Center and 🤘Eric Cook, MBA on October 30 at 1 p.m. CT for a must-attend webinar to learn strategies for increasing your bank’s online engagement: https://lnkd.in/g5CThfCv

Enjoyed spending the day at the University of Tennessee at Martin with Commissioner Greg Gonzales, students and representatives from 19 banks in West Tennessee. Always a great opportunity to spread the message of banking as a career and provide an update on issues impacting the industry.

Bankers—Several East Tennessee communities have been devastated by flooding after Hurricane Helene, and they need our help. The Tennessee Bankers Association has committed $10,000 to recovery efforts and we’re asking you to join us in making a difference. Donations to the TBA Disaster Relief Fund, administered by The Community Foundation of Middle Tennessee, will go directly to support those affected. Click to donate: https://lnkd.in/g9e_zYNp #HurricaneHelene #tnfloodrelief #easttnflood

TBA’s Bank Directors Retreat brought together CEOs, presidents, senior officers, and board members to address the critical issues that matter most to shareholders and depositors alike. Attendees explored the forces that shape a bank’s organizational strength, such as succession planning, board and C-suite responsibilities, growth strategies, and elder financial exploitation. The day concluded with a special lunch featuring TDFI Commissioner Greg Gonzales.

As a banker, building relationships is your superpower—but are you leveraging social media to its fullest potential? In today’s digital landscape, it’s not just about who follows you, but who engages with you. Join Bank Marketing Center and 🤘Eric Cook, MBA on October 30 at 1 p.m. CT for an insightful webinar on boosting your online engagement: https://lnkd.in/g5CThfCv Topics include: Who Should Represent Your Bank on Social Media: Discover which key roles—whether it's your CEO, loan officers, or sales team—should take center stage on social platforms to authentically represent your brand. Defining Your Target Audience & Their Needs: Understand how to tailor your content to resonate with your audience by addressing their specific needs, from mortgage advice to small business support. Leveraging "Faceless" Video & AI Avatars: Camera-shy? Learn how to use “faceless” videos or AI avatars to engage your audience without having to be on-screen.

At TBA’s recent Community Banking Conference, attendees delved into the future of banking, uncovering strategies to engage customers, drive growth, and strengthen their foundations for years to come. Special thanks to Adam Robertson (Commercial Bank) for serving as the Independent Bankers Division Chairman and emceeing the event. #communitybanking

At the recent Community Banking Conference, new leadership was elected to the Independent Bankers Division Board of Directors. Andrea Browning, CEO of Centennial Bank in Trezevant, accepted the gavel as the 2024-2025 Chairman, succeeding outgoing Chairman Adam Robertson.   Delegates at the Independent Bankers Division convention elected these bankers as officers for 2024-2025: Chairman: Andrea Browning, Centennial Bank Chairman-elect: Bryant Johnson, Union Bank Vice Chairman: Steve Amos, First Peoples Bank   In addition to executive officers, the new directors elected to the board were: Joe Hamdi, UBank Luke Buckley, First Commerce Bank Edward J. Gentry, Bank3   Congratulations to all the newly elected officers and directors. We look forward to their leadership and contributions in the year ahead.

In honor of National Black Business Month, Tennessee Department of Economic and Community Development Commissioner Stuart McWhorter recently visited historic Citizens Savings Bank and Trust in Nashville. Founded in 1904, Citizens Bank is the nation’s oldest continuously operating Black-owned bank. WKRN News 2's Jaxie Pidgeon shares more in the link.

Good times with the #TNYoungBankers board (and T-Rac) catching some Smokies baseball and planning ahead for an engaging Tennessee Bankers Association YB division year! Appreciate these awesome banker leaders volunteering their time to benefit our TN banking industry

TBA's Leaders in Banking Excellence welcomed a new honoree this week—Chris White of Peoples Bank of East Tennessee in Madisonville Chris has been a cornerstone in East Tennessee community banking for more than three decades. For almost a quarter of a century, he served as the President and CEO of Peoples Bank of East Tennessee. Later in his career, he was promoted to the position of Chairman. His leadership has been marked by strategic growth, robust community involvement, and advocacy for employee well-being. Starting his career in 1983, Chris progressed through significant roles, notably managing large loan portfolios at several different community banks. Chris served on the Association’s board of directors where he was nominated for the Vice-Chairman’s position. He also served on the Independent Bankers Division and Financial Products and Services, Inc. (FPSI). Kudos to Chris for becoming part of a distinguished group of Tennessee bankers, recognized for their outstanding achievements in banking, community involvement, and civic responsibility.