Tention Marketing

Our client is situated in a unique niche with a knowledgeable customer base that wants detailed content that provides value and expertise rather than fancy creatives and calls to action. Because of this, finding an email marketing agency that is able to produce information-rich copy was difficult. After connecting with Tention Marketing, our client gave us a chance, and all expectations were exceeded. Our team conducted thorough research on the industry, the customer's products, sales, and more to gain an understanding of what each customer segment is looking for. After optimizing their flows for conversions and sending out campaigns at a higher frequency we were able to attribute 42% of revenues to email marketing. #emailmarketing #ecommerce #ecom

Prior to working with Tention Marketing, they didn’t really focus much on email marketing, simply because all their attention was put into scaling the e-commerce side of things for them. They knew they had strong, loyal customers, but they weren’t being nurtured and re-enagaged enough. They had some basic Klaviyo flows but the designs were sub-par leading to low engagement and incongruency with their brand image. The Tention Marketing team first implemented more flows (9 more), increasing their campaign sending frequency to 4 times a week. We also re-structured and re-designed their flows to build a stronger brand image. We also took advantage of their customers' post-purchase journey... Introducing and pushing more upsells, to increase customer LTV. We also tested different types of content till we figured out what actually worked the best in terms of engagement with their customer base (more text-based informational emails surprisingly performed way better). #emailmarketing #ecom #ecommerce

Prior to working with Tention Marketing, this brand completely neglected its email marketing system. They basically didn’t think emails would work at all for their brand... Thinking that since it’s a high ticket item, no one would actually buy from emails. However, ESPECIALLY because it’s a high ticket product, it is even more crucial to have a proper email marketing system. Most of their buyers have a long customer buying journey, which made emails super effective in nurturing and educating these customers on the value of the product, prompting them to make the purchase. So that is exactly how we structured their flows and campaigns. Focusing heavily on product education, in order to help customers believe in the tangible benefits of the product and justify the premium price they are paying for it. #emailmarketing #ecom #ecommerce

Prior to working with Tention Marketing, they had almost no efforts in building out a proper email marketing system. They were starting to hit 6 figures a month in revenue and were looking to nurture their community while maximizing their revenue with emails. We started by creating a strong email collection device that hit a 9% newsletter signup rate which rapidly grew their email list. From there on, we just set up our backend system which consists of our full set of email flows, while sending out campaign emails 4 times a week. We also segmented their email list, keeping their emails hyper personalized, while also split testing different forms of content with their audience base, to see which they engage with the most (since they never actually did it for themselves). #emailmarketing #ecommerce #ecom

Prior to working with Tention Marketing, they had no emails implemented except a low-converting welcome series and abandoned checkout flow. There was no branded, premium feel to it, without any feeling of community. The Tention Marketing team decided to not only start ramping up email sending frequency, but to also bring a light-hearted, fun energy to this brand’s customer base, forming a sense of community around it. True enough, the emails that converted the best were ones with a light hearted touch to it... showing the importance of having personalized emails that are perfectly inline with the brand’s energy. With our full stacked email system in place (proper email flows + campaign strategies), this brand was able to go from $2,000 in email revenue to $11,000 in email revenue within 30 days. #emailmarketing #ecommerce #ecom

For context, this brand only wanted email flows set up as they wanted their in-house team to manage their campaigns. Prior to working with them, their flows all pretty much sounded robotic and had no brand authority. So we basically revamped their entire set of flows, and replaced it with ours. We added more personal and persuasive copy, while including on-brand designs that displayed brand authority. We also split tested and optimized their email flows until they hit ideal results. With the changes made, email revenue went from 15% of total revenue to 34% of total revenue. #emailmarketing #ecommerce #dtc

Prior to working with Tention Marketing, our client had no campaigns being sent out or flows implemented except a low-converting post-purchase and abandoned checkout flow. The designs did not match that of their website or social media and brought down the brand value for subscribers. The Tention Marketing team began ramping up email sending frequency while also bringing a design language that felt more familiar and comfortable to subscribers. The aspect of a “comfortable: design language makes customers interact with the brand in a similar way they’d interact with their products which therefore increased the brand’s credibility and perception, something that was important given how new the brand was. By providing a full stack email marketing package we were able to help our client reach explosive growth by adding an over $27,000 in additional revenue. #emailmarketing #ecommerce #dtc

Prior to working with Tention Marketing, this brand had a couple of basic email flows and were sending campaigns emails 1-2 times a week. The 2 biggest issues they were experiencing were, first, having a low sign-up rate email collection pop up, and second, having poor deliverability (they were sending emails out to their full list without proper list segmentation). So on top of increasing their email sending volume (setting up our flows, sending campaigns 4 times a week)... We had to re-warm up their email list to improve deliverability as well as split test different offers for their email collection pop up which more than doubled their newsletter sign up rate. Eventually, helping them go from 15% to 34% of their revenue coming through emails. #emailmarketing #ecommerce #ecom #dtc

Prior to working with Tention Marketing, this brand had a couple of email flows set up but did not manage any campaigns. Given that the brand had been well established, many subscribers were left unengaged or were never re-engaged. As we began warming up their subscribers, we also implemented new flows such as Customer Winback and Sunset that looked to engage and reengage subscribers if they have been inactive for a while to ensure customers are continuously receiving emails that are relevant to them. Through our efforts, we more than doubled their email attributed revenue from 15% to 34% in just 60 days. #ecommerce #emailmarketing #dtc

How to elevate engagement with email data? 🤔 Use email data to fine-tune your approach and achieve better results: You need to understand audience preferences, segment effectively, and optimize send timings. Improve flow performance by tracking open rates and enhancing email relevance for higher satisfaction and retention! 💯 #ecom #ecommerce #emailmarketing #DTC