Terakeet

We couldn't dig 🐾 into the data around pet Halloween costumes without celebrating some of our own. Happy Halloween from our team and their furry friends!

Did you know the pet Halloween industry has surpassed $700M annually? 🐕 Halloween has quickly become one of the biggest revenue-generating seasons for pet retail brands that spend millions to compete for attention each Fall. So who’s capturing that attention? It’s no longer online pet stores. Chewy, although dominating the online game with direct competitors like Pet Smart and PetCo, is losing online search market share to big box retailers like Amazon and Target. What can Chewy do to improve its performance against the market? 1️⃣ Bolster its owned asset, chewy.com. Chewy’s Spooky Season blog section provides useful content to users with questions about seasonal topics. Its competitors, in comparison, have limited (if any) blog content, none of which is focused on answering timely consumer questions. This is a great opportunity for Chewy to double down. There are nearly 720k Google searches related to pet costumes annually. By digging into consumer search data, Chewy can expose opportunities to produce more content that drives value to its customers, providing solutions to common queries like “what is the most popular Halloween costume for pets?” and “funny dog costumes”. 2️⃣ Engage on social media. The viral Target shopping cart dog costume has driven a 40% increase in Google search trends for Target dog costumes compared to last year. It doesn’t have to go unanswered. Chewy can use social listening tools to discover trends and inject their brand into the conversation through comments. However, this should be done in tandem with a strategy that promotes the visibility of its own owned assets with its target audience. 3️⃣ Offer creative content. Chewy has the opportunity to proactively address consumer questions through various online tools. Options like virtual pet costume try-ons and sizing guides help improve the consumer experience and encourage not only conversions but also long-term loyalty. Chewy is doing a good job building consumer-driven strategies to edge out their market competitors. However, there's still a lot more the brand can do to close in on major retailers. With the right consumer-driven approach, brands become more competitive in the market, win customer loyalty beyond seasonal trends, and drive long-term ROI. Learn more at terakeet.com #PetHalloweenCostume #DigitalMarketing #ECommerceMarketing #PetMarketing

This is a pretty solid list! Not that we're biased or anything... 👀 We're proud to be a remote-first company that's still committed to building employee connections. Learn more in the article below. https://bit.ly/3Yll6xq #WeAreTerakeet #RemoteHiring #RemoteDataJobs #RemoteTechJobs

Using #AI without guidelines? Talk about spooky. #DataScience #AIinMarketing

Remember the launch of MTV, the rise of Google, and the explosion of smartphones and streaming? Each era of media has brought sweeping changes in how consumers engage with entertainment and information. Today, we find ourselves in the midst of another revolution—driven by COVID-19 and AI. But here’s the challenge: too many marketers are still chasing trends of the past, overlooking the most important assets they already own. In C. David Minifie’s latest Forbes article, he breaks down why your owned assets — like your website — are the key to staying relevant, no matter what the next big disruption might be. 💡 It's the ultimate insurance against uncertainty. Check it out here: https://bit.ly/3NCrRoa #OwnedAssetOptimization #MarketingROI

Partnership is the cornerstone of everything we do. Whether it's collaborating across disciplines on internal projects, or working with client teams to solve problems, we know we're stronger as a team. That's what makes our team "the best of the best." 😊 #Fortune500Marketing #WeAreTerakeet

Ready to drive innovation and elevate your career? Join our Talent Network and discover roles at Terakeet that challenge, inspire, and empower you to shape the future of marketing. Sign up today to get the latest openings and career news sent directly to you!👇 https://bit.ly/4eD50of #MarketingCareers #Innovation #CareerGrowth #FutureOfMarketing #WeAreTerakeet #Hiring #DataJobs #TechJobs

Our team is embracing AI to unlock new opportunities for our clients, but we're doing so thoughtfully—by establishing clear guardrails and ground rules for its use. That’s why we recently developed a comprehensive corporate #AI policy to ensure ethical and responsible usage of these technologies – while also empowering our teams to confidently innovate. In our latest Engineering post, Director of Data Science @JenniferBrussow, breaks down the steps we took to create our policy and the significant benefits we’ve seen since implementing it. Check out the full article for insights on how to craft your own AI policy: https://bit.ly/4eJCcdM #AIPolicy #AIinMarketing #DigitalMarketingTrends

Generative AI has emerged as a powerful tool for brands, offering unprecedented efficiency in content creation. However, relying too heavily on AI without careful human oversight can pose significant challenges. In a study conducted by our experts, we compared AI-generated content to human-created content. The findings were clear: content generated solely by AI often failed to meet Google's quality guidelines. This shortfall can negatively impact a brand’s visibility, ranking, and overall digital presence. Brands that aim to be highly visible in Google and connect with audiences should always lead with human oversight. For more, read our full case study here: https://bit.ly/4bsY5MO #AIinMarketing #GenerativeAI #DigitalMarketingTrends

We're thrilled to speak at another The Millennium Alliance CMO Transformational Assembly! If you'll be attending, check out CMO Dave Minifie and Sr. Technical Product Manager Tristan Amond's workshop to learn how to Turn Organic Search Into a Performance Channel With Consumer Intent Data. Hope to see you there! #MillenniumAlliance #CMOInsights #PerformanceMarketing #ConsumerIntent