Terra Forza Golf

WELCOME MIKE ADAMS AS DIRECTOR OF GROUND FORCES AND GLOBAL AMBASSADOR TO TERRA FORZA GOLF! Mike Adams is one of the most decorated golf instructors in the game of golf and has dedicated his life to improving the game of golf for golfers of all levels. Adam's 40-year career in the game of golf has led to many accolades including the 2016 PGA National Teacher of the Year, four-time PGA Section Teacher of the Year, and Adams was inducted into the World Golf Teachers Hall of Fame. Adams has worked with USGA champions, PGA and LPGA tour players, celebrities, U.S. Presidents, and tens of thousands of amateur golfers. "I'm extremely excited to join the team at Terra Forza and have the opportunity to combine my 40+ years of golf instruction and knowledge of ground forces to help golfers continue to hit it farther and straighter," said Adams. "The ability to fit the proper golf shaft using ground forces is something I believed would eventually happen and teaming up with Terra Forza is the perfect fit. I look forward to helping show Terra Forza's patented shaft fitting system to the teaching, coaching, and club fitting world." Adams will assist Terra Forza Golf in teacher/coach shaft fitting integration to their daily teaching routine and understand "best practices" for fitting equipment using ground reaction forces. Adams will also play a key role in "Terra Forza Performance", a bespoke experience that will launch in late 2024 at select locations across the country. Welcome to the team Mike! #WhenDistanceMatters

Welcome Dr. Scott Lynn as Director of Science & Biomechanics to Terra Forza Golf! Dr. Lynn joins Terra Forza while remaining the director of research and education for Swing Catalyst where he has been working since 2015 on better understanding and using GRFs in golf instruction. Through his work with Swing Catalyst, Dr. Lynn has worked with coaches and players at all levels, from touring professionals (PGA, LPGA, LIV, DP World Tour, Korn Ferry Tour, Epson Tour, etc.) to the recreational/club golfer. “I’m incredibly honored to join the team at Terra Forza,” Lynn said. “I’ve been studying golf biomechanics for more than 20 years, and my overarching conclusion is that there are many ways to produce an effective golf shot. There are many ways to create speed in the swing so making fitting decisions based only on how fast you swing the club is not optimal. I can’t wait to collaborate with the incredible team at Terra Forza to build upon their already successful shaft fitting process and help all golfers enjoy this great game even more.” Dr. Lynn will combine his biomechanics expertise with Terra Forza’s patented ground reaction force fitting process to enhance the shaft-fitting experience for all golfers. Welcome to the team Scott!

WELCOME ROGER CLEVELAND AS EXECUTIVE VICE PRESIDENT OF TERRA FORZA GOLF! Terra Forza Golf is thrilled to announce the addition of Roger Cleveland to its team. The legendary founder of Cleveland Golf and current Callaway Golf ambassador will serve as Terra Forza’s Executive Vice President and assist in the design of a variety of Terra Forza Golf shaft projects. “Throughout my career, I’ve been passionate about creating products that help golfers play better,” Cleveland said. “I’ve spent a lifetime designing wedges, irons and woods and I am still constantly seeking ways to make products perform better. The opportunity to assist the design team at Terra Forza Golf is exciting!” Welcome to the team Roger!

Message me if you will be at next week’s PGA Show in Orlando! Terra Forza Golf will be hosting live demos at the Hyatt Regency Orlando across from the convention center. Come learn how we use pressure data to properly fit shafts for all golfers!

Happy Holidays from Terra Forza Golf!

Built from the ground up, Terra Forza shafts are designed to optimize the release of kinetic energy at the moment of impact, based on your pressure trace. #WhenDistanceMatters #TerraForza

We are actively #hiring! Know anyone who might be interested?