Daniel Held, director of business development at TFL, spoke to Forbes contributor and TFL advisor Jeff Fromm about loyalty programs avoiding midlife crises and the importance of understanding what rewards members want. Last week, Daniel published a story on the topic, including how live events could revive loyalty programs. Read more >> https://lnkd.in/gTK8RqhC
5X Author. @Forbes. Speaker. Interests - Loyalty, Sports & Consumer Trends. Advisor @TFLgroup.com. Ex - Led Boston Consulting Group Youth Culture Research Partnership
How many travel loyalty programs do you belong to? Are they getting better or more crowded? Thanks to Robert Cole Henry Harteveldt Lars Parmekar Bond Brand Loyalty Phocuswright Seth Borko @TFL Group Daniel Held Chase Sapphire Preferred @Jenn Chick Incentive Marketing Association @Hilton Honors Mackenzi Baum Abigail Gentrup and more. Some new thinking on "Travel Loyalty Programs" in Forbes.