The Beauty Brief

In an era of viral, fleeting fragrances, MERIT has spent two years crafting👩🔬something extraordinary. Retrospect, their first fragrance launch, isn’t just another addition to the clean beauty space - it’s a masterclass in slow luxury. This highly concentrated extrait de parfum (boasting nearly 30% fragrance oil) was developed through 200+ iterations at Paris’s oldest fragrance house, under the expertise of master perfumer Fanny Bal. The result? A clean fragrance that evolves beautifully throughout the day, opening with bergamot and pear before unfolding into jasmine, rose, and violet, finally settling into warm vanilla, musk, and moss notes 😍 What sets Retrospect apart in today’s crowded market is its dedication to complexity over simplicity. While many contemporary fragrances embrace single-note formulations for layering, Retrospect stands confidently alone as a fully developed olfactory journey. Consumer studies show 86% of users could still detect the scent after 12 hours‼️addressing a major pain point for clean fragrance enthusiasts. Stay tuned for our FULL launch debrief 💋 XO, Shiri Feldman and Bethany Paris Ramsay #perfume #fragrance #beauty #cleanbeauty #merit #meritbeauty #sephora #beautyeditorial

MERIT launching a fragrance is everything 😍 Stay tuned for Shiri Feldman and Bethany Paris Ramsay, Co-founders of The Beauty Brief to delve into this launch 💐 #Merit #beauty #beautyindustry #beautynews #beautybrands #fragrance #perfume

Happy Monday, besties. It’s time for your beauty industry tea. Swipe for our curated weekly round up of news you should know in the beauty biz 🫖✨ 💋XO, Bethany Paris Ramsay & Shiri Feldman . . . #beautynews #beautytrends #beautybrands #beautycommunity #beautymarketing #indiebeauty #beauty #indiebrands #beautybusiness #thebeautybrief #beautyindustry

Our FULL brand feature on For Arts Sake Cosmetics with founder Maria Coello Mota-Velasco is now LIVE at beautybrief.co 🎨💄 Read it here: https://lnkd.in/gzgEJWiU 💋XO, Bethany Paris Ramsay & Shiri Feldman #forartssake #cosmetics #indiebeauty #indiebrands #beautynews #beautybrands #beautytrends #beautybusiness #beautyindustry #thebeautybrief

Swipe to meet the visionary behind the brand: For Arts Sake Cosmetics founder Maria Coello Mota-Velasco spent some time with us at Beauty Brief HQ and shared more about the development of her cosmetics brand. 💋XO, Bethany Paris Ramsay & Shiri Feldman #forartssake #cosmetics #indiebeauty #indiebrands #beautynews #beautybrands #beautytrends #beautybusiness #beautyindustry #thebeautybrief

Meet For Arts Sake Cosmetics. The team at Beauty Brief HQ was immediately drawn to the vibrant brand visuals and non-cookie cutter product offerings. Swipe to get to know more and stay tuned because our FULL brand feature will be rolling out all Friday long. 💋XO, Bethany Paris Ramsay & Shiri Feldman #forartssake #cosmetics #indiebeauty #indiebrands #beautynews #beautybrands #beautytrends #beautybusiness #beautyindustry #thebeautybrief

Featured writer Grace Becker’s FULL debrief covering the recent launch from ILIA Beauty and it’s changing the way we think about the powder format 🐚✨ Read it here: https://lnkd.in/ggsdhMK2 💋XO, Bethany Paris Ramsay & Shiri Feldman #ilia #iliabeauty #makeuppalette #cosmetics #beautynews #beautylaunches #beautybusiness #beauty #beautymarketing #thebeautybrief #beautytrends

Let’s dive into the strategy behind ILIA Beauty’s new limited edition palette drop. Swipe for Grace Becker’s full breakdown and find out more about the brand’s plans to take your glow to new depths with the launch of its Ethereal Baked Face Palette trio. 💋XO, Bethany Paris Ramsay & Shiri Feldman #ilia #iliabeauty #makeuppalette #cosmetics #beautynews #beautylaunches #beautybusiness #beauty #beautymarketing #thebeautybrief #beautytrends

Next up at Beauty Brief HQ: featured writer Grace Becker is back with her coverage of the ethereal new palette from one of our beauty crushes ILIA Beauty 😍✨ Stay tuned for her strategy breakdown 📣 💋XO, Bethany Paris Ramsay & Shiri Feldman #ilia #iliabeauty #cosmetics #beautynews #beautylaunches #beautybusiness #beauty #beautymarketing #thebeautybrief #beautytrends

What makes UMM Skincare founded by Anisha Vinjamuri truly unique is how it encourages us to rethink our relationship with skincare. Rather than rushing through your routine, UMM invites you to slow down🧘♀️and savor these moments. Their Elevated Bathing Rituals™ concept turns something as simple as a bath into a sacred space for introspection and renewal 🧖♀️ 🔗 Check out the full brand feature here: https://lnkd.in/g5uautgT XO, Shiri Feldman and Bethany Paris Ramsay 💋 #wellness #skincare #bodycare #umm #ummskincare #beauty #beautyeditorial