The Brandtech Group

Brandtech and David Jones honored by Goldman Sachs for Entrepreneurship 🌟 Our CEO and founder David Jones is among the ‘Most Exceptional Entrepreneurs of 2024’ named at Goldman Sachs’ Builders and Innovators Summit, in Healdsburg, California. Goldman Sachs selected David from multiple industries to be honored at the two-day event this month. “I am thrilled to recognize David Jones as one of the most exceptional entrepreneurs of 2024,” said David Solomon, Chairman and CEO of Goldman Sachs. “David and his team have built an impressive business that continues to grow at scale. We look forward to bringing this year’s cohort together to share insights on topics ranging from the evolving geopolitical landscape and accessing new pools of capital to using the power of storytelling to reach new audiences.” 🚀🚀🚀 #GSInnovators #GenAI #Brandtech #AIpowered #FutureofAI

Join us at Ad Age’s Emerging Tech Summit next month where we’ll be hands on, showing you ‘How to use AI to create digital ads: From prompt to social media ready’ 💥 The virtual workshop - hosted by our Gen AI Creative Director James Dow and Adam Vincent, Director of Training at our Group company Jellyfish - teaches attendees how to build a campaign using different Gen AI tools, from crafting a detailed prompt through to the finished asset. Brandtech is the world’s #1 digital-only marketing company and owner of the only end-to-end Gen AI marketing platform, Pencil ✏️, built for advertisers. 📌 Where: RSVP https://lnkd.in/eV45YFpJ; 5dc03-d418-4233-a92c-7675f3a23e30/summary ⏰ When 12.50pm ET - 12 November 🙏 Thanks for having us AdAge - and we’re in great company! Hosted by Chief Tech Reporter Garett Sloane, other speakers include Dodie Itaoui and Tara Loftis from Galderma and Cetaphil; Jason Zada, founder of Secret Level; Ron Friedman of Mattel, Inc. Future Lab; and Cameron Curtis of Warner Bros. Entertainment. Let’s go! #GenAI #Brandtech #AIpowered #FutureofAI

“It’s not about the future potential, it’s actually here now!” 💥 Our CEO and founder David Jones sat down with Google VP and Managing Director of France Sébastien Missoffe this month to discuss his vision for Brandtech and how we see Gen AI changing the way consumers connect with brands. 💥 “It’s going to fundamentally disrupt marketing beyond all recognition,” says David. “I think it will be a bigger revolution in marketing than television, the internet and mobile combined. It’s going to be an incredible transformation throughout companies and marketing departments.” 💥 The two leaders were in conversation during a collaborative event we hosted at Google France HQ this month, alongside our Group companies Pencil ✏️, Jellyfish, OLIVER Agency and fifty-five, and with marketing leaders from L'Oréal, Pernod Ricard and Salomon sharing results of their Gen AI adoption. 💥 “With our Gen AI platform, Pencil, $1bn of media has been spent through the platform, we’ve made 1 million ads across 5,000 brands. We see that typically it’s 10x faster, 50% cheaper and twice as effective,” adds David. #GenAI #Brandtech #AIpowered #FutureofAI

“Brandtech has found a way to avoid bias in generative AI” Brandtech launches Bias Breaker, an innovative technology that aims to combat the well-known biases of generative AI. Great article in France’s la Réclame this week by Xuoan Duquesne 👉 https://lnkd.in/e8Sgq-FE ❓ How does Bias Breaker work? Integrated into the Pencil generative AI platform, this technology introduces probability-based inclusivity criteria into prompts, such as age, origins or gender identity. The goal is to create results that reflect a broader diversity, moving away from traditional biases and paving the way for more responsible AI. ⚖️ In our tests, we found that some LLMs showed between 98-100% images of men when asked to generate ‘a CEO’. Similarly, when La Réclame conducted their own tests to compare against our Bias Breaker results, they found that Midjourney generated one female image from 100 ‘CEO’ images generated. 💥 “The CEO example is just one of the many ways bias manifests itself, and it’s the simple use case we used to demonstrate the challenges and implications of not addressing bias,” says Rebecca Sykes, Brandtech Partner and Head of Emerging Tech. “There are many other examples, from the obvious – nurses and care workers are overwhelmingly female, there’s a distinct lack of disability representation, etc – to the much more nuanced. With Bias Breaker, we hope to address all of these.” Rebecca partnered with Tyra Jones-Hurst, Managing Partner of OLIVER Agency US and founder of InKroud Agency - part of The Brandtech Group - to test and frame Bias Breaker. 💥 “The answer to this problem of bias in Gen AI is far from set in stone but one thing’s for certain - brands and advertisers cannot simply accept bias as the status quo,” explains Tyra. #GenAI #Brandtech #AIpowered #FutureofAI

Got amazing Gen AI skills? We have openings! 🔭 We’re searching out Gen AI Creators and Art Directors who can develop high-quality assets using the latest Gen AI models and push the boundaries of what is possible. Did we mention we have the world’s #1 Gen AI marketing platform? And that we work with eight of the world's top 10 global advertisers and 49 of the world's top 100? DM us for more info! And please share far and wide if you know someone who might be a great fit. #GenAI #Brandtech #AIpowered #FutureofAI

When the present day, the future and history all combine. ⚡ Speaking about the tectonic change underway thanks to AI and how it will lead to the greatest creative revolution since the beginning of humanity, is especially poignant in the lecture theater of a near-500-year-old Jesus College, Oxford. 💥 “Everything else we’ve had to cope with since the 1950s has been a vertical: television advertising is a vertical, the internet, social media, ecommerce, gaming are all verticals. Good for some things and for some brands but not for all,” said our founder and CEO David Jones, speaking at the Oxford Generative AI Summit this month. 🧠 “Gen AI is a horizontal. There is not a single thing that humans use their brains for today that you can’t already do better, faster and cheaper using AI. And the current AI we have is actually pretty crap compared to where we will get to! It's the speed of progress that I’m most excited about.” ✨ David was one of a mind-expanding line-up of speakers at the Oxford event - hosted in Jesus College, which was founded in 1571 - exploring how Gen AI is already creating monumental waves in marketing. At Brandtech we’ve been leading the way since 2015 and are the world’s leading Gen AI partner for global brands. #GenAI #Brandtech #AIpowered #FutureofAI

We're using AI to generate exponential scale and drive massive brand performance. 💥 “AI is a technology - and its application, and therefore its impact, is entirely dependent on who uses it, to do what and for what gain. So I think the big question is: is your brand in good or bad health?” 💥 Our Head of Emerging Tech and Partner, Rebecca Sykes, took part in MIT Technology Review’s incredible EmTech conference earlier this month, where she explained why brands need to understand and codify who they are more than ever in the age of AI. 💥 “If you know who you are - by which I mean you know what you stand for, you know what makes you different, you know how you look, how you sound, why people love you, what they expect from you - then your brand has values and purpose, and people align with that. 💥 “For you, AI has the potential to infinitely scale the impact of this. You are going to easily be able to codify your brand so it can be read by a machine. AI-led automation and scaling of marketing will, therefore, be a very natural and hugely beneficial step for your brand.” 💥 She continued: “If you don't know who you are, your brand understanding is low, you're not very distinctive, then codifying your brand from this starting point to leverage AI is going to be really, really difficult. You are likely to exponentially scale the problems that you have. You probably have some work to do before AI is going to be a truly positive force within your organization. 💥 “If you are lucky to be in the enviable position of having a distinctive brand with clear values then you should be grabbing AI with both hands, because it can have an immediate and dramatic impact on your workflows and your practices." 🚀 #EmTechMIT #GenAI #Brandtech #AIpowered #FutureofAI

How to use Gen AI to increase reach and visibility for your cause 💥. Two of our brilliant people here at Brandtech - Gen AI Business Manager Amy Arnell ✨ and Gen AI Creative Director James Dow 💫 - spoke to a packed crowd of young global leaders at One Young World recently, outlining how they could use AI to turbocharge their organizations and campaigning. 📢 From five-year business plans, to brand voice, to prompting AI for image generation, to creating compelling video assets for socials and even translating for different markets, James and Amy went into depth explaining the AI tools that can make all this possible. See the presentation here 👉 https://lnkd.in/erYr_4un ”My hope is that we can speed up positive change using the very tools that people are frightened will end humanity! It’s a big bet but I’m an optimistic at heart,” said James. 👏 Huge thanks to our ImpactAI Scholars whose projects feature in the presentation: Hammed Kayode Alabi, Anna Mae Yu Lamentillo, Rebecca Daniel, Hikaru Hayakawa and Joshua Wintersgill (BSc, MSc Technology). #GenAI #Brandtech #AIpowered #FutureofAI #OYW24

“AI in marketing is not coming. It's already here!”💥 L'Oréal’s Gen AI Business Transformation Director Jean-Paul Paoli was among our superb speakers at a recent event we held at Google France HQ 🇫🇷 . 💥 He outlined how tech is augmenting L'Oréal’s marketing creativity, enabling the team to unlock personalized beauty experiences at scale. It has built a Gen AI creative lab for Beauty content, called CreAItech, led by Thomas Alves MACHADO. 💥 “Right now we are running experiments - but our aim is to scale Gen AI to all countries and brands,” said Jean-Paul. 💥 The event was kicked off by Google France VP Sébastien Missoffe, Brandtech Partner Julie Hardy and our founder and CEO David Jones, who set the theme for the event, sharing his vision for how Gen AI will change marketing beyond all recognition. #GenAI #Brandtech #AIpowered #FutureofAI

“There's an interesting hot take bubbling up here that some of the most influential members of your target audience may be large language models.” 💥 Speaking at DMEXCO - Digital Marketing Expo & Conference recently, Jack Smyth, Chief Solutions Officer for AI, Planning and Insights of our Group company Jellyfish, joined a mega panel of clever people as they discussed the state of digital creativity. 💥 “We're all naturally assuming that humans will be making content for other humans. You may actually be creating assets to shift LLM perception because many people might never see the ad you make, it will be filtered by a model to find the most relevant content.” 💥 He continued: “But I think that's an interesting creative challenge, too, because we’re not just working with humans for humans, but thinking of AI as a collaborator, co-creator and in some cases, too, the consumer. 💥 “That's a really cool brief: how do you shift perception of a non-human entity?” Jack delved further into our concept of Share of Model ™ - and shared how we're leveraging AI to help clients better understand brand trust, audience behavior, and changing consumer expectations. 💫 Jack was in great company, sharing the stage with a brilliant group, including Alissa Rabe at Google, Dora Osinde at Ogilvy Group Germany, Marjorieth Sanmartin at Philipp und Keuntje GmbH and fischerAppelt, Peer Wörpel at la red GmbH, and Robert Andersen at Jung von Matt. #ShareofModel #GenAI #Brandtech #AIpowered #FutureofAI