The Creative Exchange

5 TIPS TO CREATING THE BEST-IN-CLASS GRAPHICS FOR INSTAGRAM See the tips >> https://shorturl.at/6oaeV #SocialMediaMarketing #Instagram #GraphicDesign

GOOD PRODUCTS WILL BRING SOCIAL MEDIA SUCCESS Every day, consumers are pushed ads and content from thousands of brands - including many competing brands. It’s hard to stand out. As a social media agency, there are always challenges that we are handed when it comes to clients, but the worst challenge of all is a terrible product and terrible packaging. Not only does a bad product bring on comments and content from users that are negative, but not having a solid unboxing experience and packaging that makes people WANT to post is not helping your brand. Read the blog >> https://shorturl.at/R0u5T #SocialMediaMarketing #Packaging #Branding #CPG

After 9 years in the business, we have learned a lot about ourselves as an agency and how we best work with clients. On both sides there will always be compromises, but getting started there are definitely things that need to align. Selecting the right agency partner and preparing for this collaboration requires careful consideration and planning. Learn from us on how businesses can make informed decisions, foster alignment, and set the stage for a fruitful agency partnership - especially as you may be looking to develop new agency relationships for the new year: https://shorturl.at/Z8N2F #Agency #Breef #MarketingAgency

Brands want us to tell it to them straight - what do they need to grow on social the most cost-effective way possible? Well here are the answers >> https://shorturl.at/vvoQp #SocialMediaMarketing #MarketingOnABudget

Have you set up your #TikTokShop yet? If not, learn how >> https://shorturl.at/pWT5H

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Instagram Live 101 Instagram Live allows brands to broadcast real-time video to their followers, creating an interactive and engaging experience that traditional posts or stories cannot match. While this offering sounds great, many brands do not take advantage - why? It’s hard as a brand (and not an individual) to go live, dedicate someone to live/allocate budget, or figure out what content works - not to mention having an engaged enough audience to feel like it’s worth the time - will people even tune in? Read the blog >> https://shorturl.at/koMNL #InstagramLive #Instagram #SocialMediaMarketing #CPG

We will argue with a brand all day who says their demographic isn’t on Instagram - everyone is on Instagram and all industries have a place on Instagram. The hard part is typically figuring out what content will resonate - and content costs - either money or your time (and time is money right?) this is the real question - is Instagram a place to spend on when you have limited resources. Organic Instagram (or social media in general) is not where all brands will bring in majority of their sales. As we typically work with CPG brands this is usually a top driver of sales - however Google Ads, in-store promotions, or social paid ads may have higher ROI for you. What we don’t like to do is leave nothing or outdated information on your social channels. People may still be checking out your profiles and if you can create something to live there that can still be informative and be a good look for your brand, why wouldn’t you do that? Read the blog >> https://shorturl.at/hbuuQ #Instagram #SocialMediaMarketing #InstagramProfile

New on the blog Our founder's obsession with Try Your Best INCREASING SOCIAL ENGAGEMENT THROUGH BRAND AMBASSADOR PROGRAMS As a social media agency our number one conversation with clients is growth - whether that is sales, followers, or views - growth is top of mind. While we love what social media can do, a holistic strategy typically amplifies things even more. When email marketing, Google Ads, your website, etc are pushing people to be involved in the brand (and lead back to social) it’s a win win - the funnel we all want and need. It may be hard to get all of this in place especially for smaller teams, but what we want to talk about today is a hot topic with our clients: Brand Ambassador Programs. While brand ambassador programs are great for many reasons, we love how they can help support brands on social media. Today I want to talk about one specific program that I am obsessed with (and if you are a client you already know): TYB (Try Your Best). Read the full post >> https://shorturl.at/m1heF #TYB #BrandAmbassadorProgram #CPGmarketing

How are y'all feeling about the new focus on views and impressions? We know that video is the focus + story views so this isn't suprising. However (aside from this) for our brands we do like to prioritize content that will get saves and shares. Read more >> https://shorturl.at/2Jzas #Instagram #InstagramUpdate #InstagramMetrics